{"id":1933908,"date":"2023-05-19T05:27:42","date_gmt":"2023-05-19T09:27:42","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/german-gun-manufacturer-says-changes-were-made-after-twitter-account-manager-defended-woke-miller-lite-ad\/"},"modified":"2023-05-19T05:30:57","modified_gmt":"2023-05-19T09:30:57","slug":"german-gun-manufacturer-says-changes-were-made-after-twitter-account-manager-defended-woke-miller-lite-ad","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/german-gun-manufacturer-says-changes-were-made-after-twitter-account-manager-defended-woke-miller-lite-ad\/","title":{"rendered":"German gun maker made changes after Twitter manager defended Miller Lite ad."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fgerman-gun-manufacturer-says-changes-were-made-after-twitter-account-manager-defended-woke-miller-lite-ad%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1933908&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Heckler &#038; Koch Takes a Stand for Feminism<\/h2>\n<h3>German Gun Manufacturer Addresses Controversy on Social Media<\/h3>\n<p>Heckler &#038; Koch, the renowned German gun manufacturer, <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/lincoln-project-claims-liz-cheney-could-beat-up-matt-gaetz-with-one-hand-tied-behind-her-back\/\" title=\"Lincoln Project Claims Liz Cheney Could Beat Up Matt Gaetz \u2018With One Hand Tied Behind Her Back\u2019\">recently made headlines<\/a> after their Twitter account defended a pro-feminism Miller Lite ad. The company quickly distanced themselves from their employee\u2019s comments, which were also deleted. However, they made their stance clear with a powerful tweet that read, \u201cThe Road Forward\u201d alongside an image of a road sign that said, \u201cHK does not engage in identity politics. A policy was violated. Changes were made.\u201d<\/p>\n<p>The controversy stemmed from a Miller Lite ad that celebrated female beer brewers and <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/german-gun-manufacturer-says-changes-were-made-after-twitter-account-manager-defended-woke-miller-lite-ad\/\" title=\"German gun maker made changes after Twitter manager defended Miller Lite ad.\">mocked previous advertising efforts featuring women<\/a> in bikinis. The ad started circulating amid the backlash toward Bud Light\u2019s partnership with transgender influencer Dylan Mulvaney. The Heckler &#038; Koch verified Twitter account wrote in the now-deleted tweet, \u201cWow- woke? Allow me to translate: objectifying women was never a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/are-all-rep-ranges-really-the-same-for-hypertrophy\/\" title=\"Are All Rep Ranges Really the Same for Hypertrophy?\">good marketing strategy<\/a>. In the firearms industry, that was a prominent strategy up until recently. Many industries have done that (including beer corps).\u201d<\/p>\n<p>The <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/watch-l-a-county-health-official-caught-dancing-after-telling-business-to-close-owner-says\/\" title=\"WATCH: L.A. County Health Official Caught Dancing After Telling Business To Close, Owner Says\">social media manager<\/a> went on to criticize the \u201cold marketing strategy of putting a gun in a \u2018bikini model\u2019s\u2019 hand for the sake of marketing and not even making sure she knows how to hold the gun properly.\u201d<\/p>\n<h3>Twitter Users Praise Heckler &#038; Koch\u2019s Response<\/h3>\n<p>Several Twitter users were pleased to see the company quickly take control of the situation with their follow-up tweet. TurningPoint USA contributor Lauren Chen said, \u201cNext up is an official apology, but it\u2019s a good start.\u201d Conservative talk radio host Jesse Kelly wrote, \u201cThis is how you respond when the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/twitter-debate-plays-out-in-real-life-during-road-rage-incident\/\" title=\"Twitter Debate Plays Out in Real Life During Road Rage Incident\">liberal white woman<\/a> you hired finally reveals herself. Well done and I will now go back to wanting an HK, but never actually spending that kind of money.\u201d<\/p>\n<h3>Lessons Learned<\/h3>\n<ul>\n<li>Objectifying women is never a good marketing strategy.<\/li>\n<li>Companies should support women by not using them as mere objects to sell products.<\/li>\n<li>Using actual women in ads is a step in the right direction, but it\u2019s not enough.<\/li>\n<li>Companies should avoid isolating a huge part of their target consumer base.<\/li>\n<li>Virtue signaling ads may not always be effective in attracting customers.<\/li>\n<\/ul>\n<p>Heckler &#038; Koch\u2019s response to the controversy is a reminder that companies should take a stand for what\u2019s right, even if it means distancing themselves from their own employees. It\u2019s a lesson that all businesses should take to heart.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heckler &amp; Koch, a German gun maker, distanced itself from a pro-feminism Miller Lite ad defended by an employee on Twitter. The company deleted the comments and tweeted an image of a road sign saying &#8220;HK does not engage&#8221; with the caption &#8220;The Road Forward&#8221; to address the controversy.<\/p>\n","protected":false},"author":345,"featured_media":1933909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[541],"tags":[9437,6253,11265,7012,26846,10457,6020,14964,4253],"class_list":["post-1933908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-daily-wire","tag-ad","tag-defended","tag-german","tag-gun","tag-lite","tag-maker","tag-manager","tag-miller","tag-twitter"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1933908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/345"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1933908"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1933908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1933909"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1933908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1933908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1933908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}