{"id":1926274,"date":"2023-05-07T18:58:17","date_gmt":"2023-05-07T22:58:17","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-drops-ad-agency-tied-to-dylan-mulvaney-disaster\/"},"modified":"2023-05-07T19:00:25","modified_gmt":"2023-05-07T23:00:25","slug":"bud-light-drops-ad-agency-tied-to-dylan-mulvaney-disaster","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-drops-ad-agency-tied-to-dylan-mulvaney-disaster\/","title":{"rendered":"Bud Light fires ad agency linked to Dylan Mulvaney debacle."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fbud-light-drops-ad-agency-tied-to-dylan-mulvaney-disaster%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1926274&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Anheuser-Busch Fires Ad Agency Over Dylan Mulvaney Partnership<\/h2>\n<p>Anheuser-Busch has recently fired the ad agency responsible for the Dylan Mulvaney partnership and notified its distributors in a letter that it has taken the action while not naming which agency was responsible, according to a report from the New York Post.<\/p>\n<p>On Thursday, Anheuser-Busch CEO Michel Doukeris told investors that there was &#8220;misinformation&#8221; being spread about the partnership and said &#8220;we need to clarify the fact that this was one can, one influencer, one post, and not a campaign.&#8221;<\/p>\n<h3>The Controversy<\/h3>\n<p>The controversy started when Mulvaney posted a picture of a Bud Light can featuring the influencer&#8217;s face and thanked the brand with the hashtag #budlightpartner. Subsequent backlash cost the brand billions in market value. One Texas based distributor speaking on the situation said, &#8220;ad agencies send out hundreds of influencer kits a year, some of which have a customized can included. This was one of those situations.&#8221;<\/p>\n<p>The brand initially defended the decision to send the can, they said the brand &#8220;works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time, we <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/dylan-mulvaneys-bud-light-march-madness-sponsorship-sparks-backlash\/\" title=\"Dylan Mulvaney\u2019s Bud Light March Madness sponsorship sparks backlash\">produce unique commemorative cans<\/a> for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.&#8221;<\/p>\n<h3>Consequences<\/h3>\n<p>On April 21st, it was announced that Bud Light&#8217;s VP of Marketing, Alissa Heinerscheid, was placed on a leave of absence. &#8220;The single can was produced by a third<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/third-party-ad-agency-behind-dylan-mulvaney-partnership-fired-by-anheuser-busch\/\" title=\"Anheuser-Busch fires ad agency responsible for Dylan Mulvaney partnership.\">-party ad agency<\/a>, not Anheuser-Busch,&#8221; claimed John Skeffington of Skeff Distributing who added that his distribution has been &#8220;negatively impacted by this unfortunate event.&#8221;<\/p>\n<p>Doukeris announced that the brand would be tripling media spending in an attempt to recoup the losses and said, &#8220;We want to reiterate our support for our wholesaler partners and everyone who brings our great beers to the market. I can tell you that we have the agility, resources, and people to support the US team and move forward.&#8221;<\/p>\n<h3>Join and Support Independent Free Thinkers!<\/h3>\n<p>Are you tired of the establishment media&#8217;s divisive cancel culture, corporate wokeism, and political correctness? Support The Post Millennial, an <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/george-soros-and-fortress-investment-group-to-acquire-bankrupt-vice-media\/\" title=\"Soros and Fortress to buy bankrupt VICE Media.\">independent news source dedicated<\/a> to fact-based journalism and thoughtful analysis. Join us today for as little as $1 and support freedom of the press at a time when it&#8217;s under direct attack.<\/p>\n<ul>\n<li>Join the ranks of independent, free thinkers by supporting us today for as little as $1.<\/li>\n<li>Remind me next month.<\/li>\n<\/ul>\n<p>To find out what personal data we collect and how we use it, please visit our Privacy Policy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sara Higdon May 6, 2023 2 minute read ADVERTISEMENT 0:00 \/ 0:00Loading Anheuser-Busch\u00a0recently fired the ad agency responsible for the Dylan Mulvaney partnership and notified its distributors in a letter that it has taken the action while not naming which agency was responsible, according to a report from the New York Post. On Thursday, Anheuser-Busch<\/p>\n","protected":false},"author":1,"featured_media":1926275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[547],"tags":[6105,18499,10896,16997,5231,5339,5952,16998],"class_list":["post-1926274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-bongino-report","tag-agency","tag-bud","tag-debacle","tag-dylan","tag-fires","tag-light","tag-linked","tag-mulvaney"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1926274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1926274"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1926274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1926275"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1926274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1926274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1926274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}