{"id":1923085,"date":"2023-05-03T00:12:50","date_gmt":"2023-05-03T04:12:50","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/watch-bud-light-tries-to-win-back-fratty-image-with-country-music-ad\/"},"modified":"2023-05-03T00:16:21","modified_gmt":"2023-05-03T04:16:21","slug":"watch-bud-light-tries-to-win-back-fratty-image-with-country-music-ad","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/watch-bud-light-tries-to-win-back-fratty-image-with-country-music-ad\/","title":{"rendered":"Bud Light uses country music ad to regain &#8220;fratty&#8221; image."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fwatch-bud-light-tries-to-win-back-fratty-image-with-country-music-ad%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1923085&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div>\n<h2>Bud Light&#8217;s Latest Ad Attempts to Rehabilitate Image Among Conservatives<\/h2>\n<p><span>Bud Light is facing a sales plummet and boycott over its partnership with a transgender influencer. In response, the company released a new ad titled &#8220;Bud Light Shower Beer&#8221; <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/watch-bud-light-tries-to-win-back-fratty-image-with-country-music-ad\/\" title=\"Bud Light uses country music ad to regain \"fratty\" image.\">featuring young adults drinking beer<\/a> at a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/las-vegas-commemorates-4-years-since-1-october-mass-shooting-that-left-60-dead-hundreds-wounded\/\" title=\"Las Vegas commemorates 4 years since \u20181 October\u2019 mass shooting that left 60 dead, hundreds wounded\">country music festival<\/a> in the rain. The commercial is part of an effort to rehabilitate their reputation among conservatives, who reportedly caused a 26 percent drop in sales from a year ago. <\/span><\/p>\n<h3>Backlash and Damage Control<\/h3>\n<ul>\n<li><span>Budweiser released a patriotic ad featuring its iconic Clydesdale horse galloping past American landmarks and farmland to make the brand&#8217;s image more palatable to conservatives.<\/span><\/li>\n<li><span>Bud Light&#8217;s marketing vice president Alissa Heinerscheid was placed on leave over the P.R. crisis after she received scrutiny for wanting to make Bud Light less &#8220;fratty&#8221; and &#8220;out of touch&#8221; and instead attempt to &#8220;<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-exec-touts-effort-to-give-fratty-brand-inclusive-update\/\" title=\"Bud Light Exec Makes An All-Out An time To Provide\" Fatty\" Brand\" Inclusive\" Email\">attract young drinkers<\/a>&#8221; with &#8220;inclusivity.&#8221;<\/span><\/li>\n<li><span>Several <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/john-rich-blasts-other-country-music-stars-for-their-silence-as-leftist-ideologies-aim-to-erase-what-they-care-about\/\" title=\"John Rich Blasts Other Country Music Stars For Their Silence As Leftist Ideologies \u2018Aim To Erase What They Care About\u2019\">country music singers<\/a>, including Travis Tritt and John Rich, announced they would participate in boycotts of the beer. Singer Kid Rock even posted a video showing him shooting Bud Light cases with a rifle in protest of the brand&#8217;s collaboration with the transgender influencer.<\/span><\/li>\n<\/ul>\n<p><span>The company&#8217;s partnership with Dylan Mulvaney was revealed on April 1, causing a backlash among conservatives. Mulvaney celebrated the partnership on social media, showing off a Bud Light can featuring the influencer and activist&#8217;s face and a video of Mulvaney drinking Bud Light in a bathtub. <\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bud Light last week released a new ad that shows young adults drinking beer at a country music festival, the latest attempt at damage control by the embattled company as its sales plummet amid a boycott over its partnership with a transgender influencer. The ad, titled &#8220;Bud Light Shower Beer,&#8221; shows a group of friends<\/p>\n","protected":false},"author":164,"featured_media":1923087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[544],"tags":[24058,18499,6412,19632,5339,3863,7554],"class_list":["post-1923085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-free-beacon","tag-fratty","tag-bud","tag-country","tag-image","tag-light","tag-music","tag-regain"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1923085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/164"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1923085"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1923085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1923087"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1923085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1923085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1923085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}