{"id":1914186,"date":"2023-04-13T09:58:02","date_gmt":"2023-04-13T13:58:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-lights-trainwreck-dylan-mulvaney-ad-cost-anheuser-busch-nearly-5-billion-in-value-so-far\/"},"modified":"2023-04-13T10:00:24","modified_gmt":"2023-04-13T14:00:24","slug":"bud-lights-trainwreck-dylan-mulvaney-ad-cost-anheuser-busch-nearly-5-billion-in-value-so-far","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-lights-trainwreck-dylan-mulvaney-ad-cost-anheuser-busch-nearly-5-billion-in-value-so-far\/","title":{"rendered":"Bud Light\u2019s Trainwreck Dylan Mulvaney Ad Cost Anheuser-Busch Nearly $5 Billion in Value so Far"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">30<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fbud-lights-trainwreck-dylan-mulvaney-ad-cost-anheuser-busch-nearly-5-billion-in-value-so-far%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1914186&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47-->\n<div>\n<p>Beer giant Anheuser-Busch has lost over $5 billion in value since their partnership with transgender activist Dylan Mulvaney provoked a strong reaction.<\/p>\n<p>The market value of the company fell more than 1.5% in a single day, and the stock has continued to decline. On March 31, the stock was valued at $66.73 per share, and on Wednesday, it closed at $63.38 per share.\u00a0<\/p>\n<div baseimage=\"https:\/\/static.foxnews.com\/foxnews.com\/content\/uploads\/2023\/04\/DYLAN-MULVANEY-BUD-LIGHT.jpg\" source>\n<div><picture><source media=\"(max-width: 767px)\" ><source media=\"(min-width: 767px) and (max-width: 1023px)\" ><source media=\"(min-width: 1024px) and (max-width: 1279px)\" ><source media=\"(min-width: 1280px)\" ><\/picture><\/div>\n<div>\n<p><span>Bud Light was criticized for its promotion with transgender activist Dylan Mulvaney&#8217;s &#8220;365 Days of Girlhood&#8221; campaign.<\/span> <span>(Instagram)<\/span><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.foxnews.com\/media\/bud-lights-dylan-mulvaney-controversy-hits-rural-distributors-branding-guru-thinks-consumers-confused\" target=\"_blank\" rel=\"noopener\"><strong><u>CONTROVERSY SURROUNDS BUD LIGHT&#8217;S PARTNERSHIP WITH DYLAN MULVANEY<\/u><\/strong><\/a><\/p>\n<p>The New York Post first reported on the analysis.\u00a0<\/p>\n<p>Mulvaney gained public attention as a trans activist and social media influencer who interviewed President Biden about LGBTQ issues in 2022. In March 2023, Anheuser-Busch printed Mulvaney&#8217;s face on Bud Light cans as part of their March Madness contest and as a way to celebrate a year of &#8220;girlhood.&#8221;\u00a0<\/p>\n<div>\n<\/p><\/div>\n<p>Mulvaney subsequently posted a video on Instagram in which she drank beer in a bathtub as part of Bud Light&#8217;s campaign. However, the promotion was met with significant criticism.\u00a0<\/p>\n<p>Country music star John Rich organized a boycott of Anheuser-Busch, and conservative rocker Kid Rock used Bud Light cases for target practice in a viral video, while beer distributors expressed concern.<\/p>\n<div baseimage=\"https:\/\/static.foxnews.com\/foxnews.com\/content\/uploads\/2023\/04\/mulvaney.png\" source>\n<div><picture><source media=\"(max-width: 767px)\" ><source media=\"(min-width: 767px) and (max-width: 1023px)\" ><source media=\"(min-width: 1024px) and (max-width: 1279px)\" ><source media=\"(min-width: 1280px)\" ><\/picture><\/div>\n<div>\n<p><span>A commemorative Bud Light can featuring TikTok influencer Dylan Mulvaney.\u00a0<\/span> <span>(Dylan Mulvaney\/Instagram)<\/span><\/p>\n<\/div>\n<\/div>\n<p>Anheuser-Busch did not respond immediately to a request for comment on the stock fall. The company had previously stood by its decision.\u00a0<\/p>\n<p>Harry Schuhmacher, the editor and publisher of Beer Business Daily, wrote earlier this week that Anheuser-Busch distributors in rural areas are &#8220;spooked&#8221; by the backlash.<\/p>\n<p>GOP presidential contender Vivek Ramaswamy rebuked Bud Light in an op-ed piece for Fox News Digital, saying that their promotion strategy was alienating its customer base.<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/apps-products\" target=\"_blank\" rel=\"noopener\"><strong><u>GET THE FOX NEWS APP<\/u><\/strong><\/a><\/p>\n<p><i>Fox News\u2019 Alexander Hall and Suzanne O&#8217;Halloran contributed to this report.\u00a0<\/i><\/p>\n<div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beer juggernaut Anheuser-Busch has seen its value nosedive over $5 billion since Bud Light\u2019s polarizing partnership with transgender activist Dylan Mulvaney.\u00a0The beer maker\u2019s stock shed more than 1.5% on Wednesday alone to bring the market cap loss over the $5-billion mark. The stock was $66.73 per share on March 31 and closed at $63.38 on<\/p>\n","protected":false},"author":1,"featured_media":1914187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[547],"tags":[23695,18499,5975,16997,8449,16998,12766],"class_list":["post-1914186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-bongino-report","tag-anheuser-busch","tag-bud","tag-cost","tag-dylan","tag-lights","tag-mulvaney","tag-trainwreck"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1914186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1914186"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1914186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1914187"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1914186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1914186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1914186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}