{"id":1822467,"date":"2023-01-24T16:20:59","date_gmt":"2023-01-24T21:20:59","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1822467"},"modified":"2023-01-24T16:21:33","modified_gmt":"2023-01-24T21:21:33","slug":"justice-department-sues-google-for-alleged-digital-advertising-monopoly","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/justice-department-sues-google-for-alleged-digital-advertising-monopoly\/","title":{"rendered":"Justice Department Sues Google For Alleged Digital Advertising Monopoly"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fjustice-department-sues-google-for-alleged-digital-advertising-monopoly%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1822467&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47-->\n<p>The Biden administration\u2019s <a href=\"https:\/\/www.dailywire.com\/topic\/department-of-justice\" target=\"_blank\" rel=\"noopener\">Justice Department<\/a> A number of state attorneys general filed suits against the defendants <a href=\"http:\/\/dailywire.com\/topic\/google\" target=\"_blank\" rel=\"noopener\">Google<\/a> Tuesday, allegedly <a href=\"https:\/\/www.dailywire.com\/topic\/antitrust\" target=\"_blank\" rel=\"noopener\">monopolizing<\/a> various digital advertising <a href=\"http:\/\/dailywire.com\/topic\/technology\" target=\"_blank\" rel=\"noopener\">technologies<\/a>.<\/p>\n<p>Google, the agency claimed, monopolizes tools that website publishers use in selling ads and that companies use to purchase advertising. This civil antitrust suit follows another. <a href=\"https:\/\/www.justice.gov\/opa\/pr\/justice-department-sues-monopolist-google-violating-antitrust-laws\" target=\"_blank\" rel=\"noopener\">complaint<\/a> issued by the Trump administration\u2019s Justice Department three years ago related to the company\u2019s alleged monopoly over search advertising, is backed by the attorneys general of California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia.<\/p>\n<p>\u201cToday\u2019s complaint alleges that Google has used anticompetitive, exclusionary, and unlawful conduct to eliminate or severely diminish any threat to its dominance over digital advertising technologies,\u201d Attorney General Merrick Grland stated in a <a href=\"https:\/\/www.justice.gov\/opa\/pr\/justice-department-sues-google-monopolizing-digital-advertising-technologies\" target=\"_blank\" rel=\"noopener\">press release<\/a>. \u201cThe Justice Department will vigorously enforce our antitrust laws to protect consumers, safeguard competition, and ensure economic fairness and opportunity for all.\u201d<\/p>\n<p>Shares for Alphabet fell nearly 2% on Tuesday; the company\u2019s stock price has declined 25% over the past year, exceeding 9% decreases in the S&#038;P 500 and 18% decreases in the technology-heavy NASDAQ Composite.<\/p>\n<p>According to the Justice Department Google is accused of engaging in a criminal activity. \u201cpattern of acquisitions to obtain control over key digital advertising tools\u201d And has manipulated advertising auctions. \u201cdeprive rivals of scale.\u201d These moves could be in violation of the Sherman Act. \u201cmonopolization, attempted monopolization, or conspiracy or combination to monopolize\u201d deemed <a href=\"https:\/\/www.ftc.gov\/advice-guidance\/competition-guidance\/guide-antitrust-laws\/antitrust-laws\" target=\"_blank\" rel=\"noopener\">unreasonable<\/a> The court system.<\/p>\n<p>\u201cThe complaint filed today alleges a pervasive and systemic pattern of misconduct through which Google sought to consolidate market power and stave off free-market competition,\u201d The release was signed by Lisa Monaco, Deputy General Attorney General. \u201cIn pursuit of outsized profits, Google has caused great harm to online publishers and advertisers and American consumers.\u201d<\/p>\n<p>Google stated that the Justice Department lawsuit aims to \u201cpick winners and losers\u201d The \u201chighly competitive\u201d Advertising technology. \u201cIt largely duplicates an unfounded lawsuit by the Texas Attorney General, much of which was recently dismissed by a federal court,\u201d A spokesperson claimed that the Justice Department is being represented by multiple media outlets. \u201cdoubling down on a flawed argument that would slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.\u201d<\/p>\n<p>According to Google, approximately 29% of total digital advertising revenue in America was generated by Google in 2021. <a href=\"https:\/\/www.statista.com\/statistics\/242549\/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue\/#:~:text=In%202021%2C%20Google%20accounted%20for,23.8%20and%2011.3%20percent%2C%20respectively.\" target=\"_blank\" rel=\"noopener\">data<\/a> eMarketer. Meta and Amazon accounted for 24% and 11% respectively of advertising revenues.<\/p>\n<p>Google parent company Alphabet announced major headcount reductions as the news of the antitrust suit comes as Google CEO Sundar Pichai informs staff members that approximately 12,000 positions would be eliminated. Sundar Pichai, Alphabet CEO, informed staff that approximately 12,000 positions would be eliminated. <a href=\"https:\/\/www.dailywire.com\/news\/the-white-house-brushed-off-concerns-about-mass-firings-at-microsoft-and-amazon-now-google-is-laying-off-employees-too\" target=\"_blank\" rel=\"noopener\">eliminated<\/a> as a result of macroeconomic turmoil and the need to manage costs, affecting roughly 6% of the company\u2019s <a href=\"https:\/\/abc.xyz\/investor\/static\/pdf\/2022Q3_alphabet_earnings_release.pdf?cache=4156e7f\" target=\"_blank\" rel=\"noopener\">workforce<\/a> Nearly 187,000<\/p>\n<p>The Children\u2019s Investment Fund Management CEO Christopher Hohn <a href=\"https:\/\/www.dailywire.com\/news\/google-should-dismiss-more-employees-cut-excessive-salaries-from-median-300k-investor-argues\" target=\"_blank\" rel=\"noopener\">called<\/a> Alphabet plans to cut headcount by another 25,000. This is in response to the excessively high median salary exceeding $300,000. It also reflects rapid growth of payrolls. \u201cI am encouraged to see that you are now taking some action to right size Alphabet\u2019s cost base and understand that it is never an easy decision to let people go,\u201d He told Pichai. \u201cUltimately management will need to go further.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Biden administration\u2019s Justice Department and several state attorneys general filed suit against Google on Tuesday for allegedly monopolizing various digital advertising technologies. The agency claimed Google monopolizes the tools that website publishers use to sell advertisements and that companies utilize to purchase advertisements. The civil antitrust suit, which follows another complaint issued by the &#8230;<\/p>\n","protected":false},"author":99,"featured_media":1538541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[541],"tags":[13386,4038,4724,9344,6063,4901,16225,5178],"class_list":["post-1822467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-daily-wire","tag-advertising","tag-alleged","tag-department","tag-digital","tag-google","tag-justice","tag-monopoly","tag-sues"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1822467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1822467"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1822467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1538541"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1822467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1822467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1822467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}