{"id":1801814,"date":"2023-01-11T07:33:54","date_gmt":"2023-01-11T12:33:54","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1801814"},"modified":"2023-01-11T07:44:29","modified_gmt":"2023-01-11T12:44:29","slug":"no-victorias-secret-isnt-going-broke-because-it-dropped-the-angels-for-fat-chicks","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/no-victorias-secret-isnt-going-broke-because-it-dropped-the-angels-for-fat-chicks\/","title":{"rendered":"No, Victoria\u2019s Secret Isn\u2019t Going Broke Because It Dropped The Angels For Fat Chicks"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fno-victorias-secret-isnt-going-broke-because-it-dropped-the-angels-for-fat-chicks%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1801814&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47-->\n<p>After Victoria\u2019s Secret\u2019s stock price plummeted last week and CEO Amy Hauk announced her departure after just eight months at the lingerie brand, <a href=\"https:\/\/thepostmillennial.com\/go-woke-go-broke-victorias-secret-ceo-quits-following-brands-woke-reforms\" target=\"_blank\" rel=\"noreferrer noopener\">Conservative critics<\/a> were quick to diagnose the company\u2019s failures as a classic case of \u201cgo woke, go broke.\u201d <\/p>\n<p>It\u2019s an easy, albeit lazy, argument to make considering the brand\u2019s recent shift to \u201cinclusive\u201d Models and the cancellation of their iconic \u201cAngels\u201d Fashion shows are great, but they ignore the wider challenges facing the retail industry, particularly brands that have a long-standing association with now almost extinct shopping malls.<\/p>\n<p>Victoria\u2019s Secret introduced its more \u201cinclusive\u201d Rebrand campaign for 2021, announcing a shift away from iconic bombshell models like Naomi Campbell and Gisele bundchen. \u201cchangemakers\u201d like U.S. women\u2019s soccer star Megan Rapinoe, actress Priyanka Chopra Jonas, model Adut Akech, plus-sized model Paloma Elsesser, and even transgender model Valentina Sampaio. These are the people to blame. \u201cwoke\u201d changes that only happened less than a year and a half ago doesn\u2019t add up when you consider the brand faced nearly identical <a href=\"https:\/\/thefederalist.com\/2018\/11\/16\/ceos-departure-golden-opportunity-victorias-secret-roar-back\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leadership changes<\/a> In 2018,<a href=\"https:\/\/www.barrons.com\/articles\/l-brands-stock-is-climbing-despite-victorias-secret-sales-slump-51574346396\" target=\"_blank\" rel=\"noreferrer noopener\"> slumping sales<\/a> since 2019, which is also the same year it canceled the once incredibly popular pop culture event, the Victoria\u2019s Secret Fashion Show. <\/p>\n<p>A more likely culprit for the brand\u2019s struggles is its inability to recover from its image as a shopping mall destination for bands of teenagers wooed by the striped pink walls and the PINK Puppy logo. It\u2019s safe to assume the brand was certainly happy to fold those giddy teenagers into its marketing base, but when online retailers such as ThirdLove and Adore Me offered cheaper and often higher-quality products available at the click of an Instagram ad, long-time millennial Victoria\u2019s Secret customers abandoned the brand in the same way they abandoned shopping malls and brands like Abercrombie and American Eagle altogether. <\/p>\n<p>The shift was compounded by the rise of athleisure brands such as Lululemon and Athleta, which offered trendier and higher quality versions of the tracksuits, loungewear, and swimwear Victoria\u2019s Secret was once known for as much as its lingerie.<\/p>\n<p>Final word: There are no limits to how much you can do. \u201cbody positivity\u201d marketing or plus-sized models will change the American consumer\u2019s association of the brand with beautiful, even if unattainable, female bodies plastered on 12-foot posters in mall windows. This is best illustrated by the fact that despite the company\u2019s ongoing attempts at rebranding for several years now, one of the top viral TikTok songs of 2022 and a Billboard Top 100 song titled <a href=\"https:\/\/www.youtube.com\/watch?v=F9K5IS-inHs\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cVictoria\u2019s Secret,\u201d<\/a> Jax, the singer\/songwriter is making it a constant pop station anthem. \u201cbody shaming\u201d Directly targets the company. <\/p>\n<p>\u201cI know Victoria\u2019s secret \/ And girl, you wouldn\u2019t believe \/ She\u2019s an old man who lives in Ohio \/ Making money off of girls like me \/ Cashing in on body issues \/ Selling skin and bones with big boobs,\u201d The chorus swells. Corporate media were quick to adopt the TikTok star\u2019s messaging, writing clicky <a href=\"https:\/\/www.laweekly.com\/i-know-victorias-secret-jax-song-exposes-lingerie-company-for-inherent-sexism-and-toxicity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Headlines<\/a> about how the viral hit, \u201cEXPOSES<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No amount of &#8216;inclusive&#8217; marketing will change the American consumer&#8217;s association of the brand with beautiful, unattainable female bodies.<\/p>\n","protected":false},"author":590,"featured_media":1801817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[546],"tags":[8303,14358,10060,14357,6362,8162,6919,5778,6323,13788],"class_list":["post-1801814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-federalist","tag-no","tag-angels","tag-broke","tag-chicks","tag-dropped","tag-fat","tag-federalist","tag-isnt","tag-secret","tag-victorias"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1801814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/590"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1801814"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1801814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1801817"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1801814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1801814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1801814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}