{"id":1795582,"date":"2023-01-05T07:48:35","date_gmt":"2023-01-05T12:48:35","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1795582"},"modified":"2023-01-05T07:48:45","modified_gmt":"2023-01-05T12:48:45","slug":"childish-kidults-drive-the-toy-industry-by-overdosing-on-nostalgia","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/childish-kidults-drive-the-toy-industry-by-overdosing-on-nostalgia\/","title":{"rendered":"Childish \u2018Kidults\u2019 Toy Industry: Overdosing on Nostalgia"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">14<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fchildish-kidults-drive-the-toy-industry-by-overdosing-on-nostalgia%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1795582&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47-->\n<p>Today, being a child is very different than before the internet. Children spend a lot of time online, just like many others. Some children spend many hours every week immersed in virtual realms. Actual toys simply can\u2019t compete with the allure of digital devices. The toy industry is very important <a href=\"https:\/\/businessreview.berkeley.edu\/the-future-of-the-toy-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">in trouble<\/a>The family is in desperate need for financial help.\u00a0<\/p>\n<p>In fact, if it weren\u2019t for adults, the toy industry would be all but done. Yes, adults. From Boston to Bakersfield in the United States, you will see that adults, mainly young men, are buying toys in record numbers. Not for their children\u2019s use but for their own.<\/p>\n<p>CNBC published a series of articles in the lead-up to Christmas holidays. <a href=\"https:\/\/www.cnbc.com\/2022\/12\/19\/kidults-biggest-sales-driver-toy-industry.html\" target=\"_blank\" rel=\"noreferrer noopener\">an interesting story<\/a> The U.S. Toy Industry: A Report on the State of the Market, Referring to a Specific Consumer Group Known as \u201ckidults.\u201d The following is an extract from the <a href=\"https:\/\/dictionary.cambridge.org\/dictionary\/english\/kidult\" target=\"_blank\" rel=\"noreferrer noopener\">Cambridge Dictionary<\/a>An anachronism is a childult. \u201cadult who likes doing or buying things that are intended for children.\u201d This means that these people are more concerned with their shoe size than their age. They are still children, and will remain so for all eternity.<\/p>\n<p>CNBC&#8217;s piece says that kidults account for 25% of all toys sold annually in the U.S. The number of these adult-like children is increasing. They are expected to play a significant role in the future growth of the industry.<\/p>\n<p>These kidsults are mostly young men in their 20s to 30s who love nothing more then spending their disposable income on toys. They have a special fondness for toys. \u201ccartoons, superheroes and collectibles that remind them of their childhood,\u201d They purchase \u201caction figures, Lego sets and dolls\u201d These products were once targeted at children. Toy manufacturers have launched product lines that are specifically designed for adults because of increased demand from children, according to the CNBC piece. \u201cgeneration of adults who still want to have fun.\u201d The <a href=\"https:\/\/www.target.com\/s\/razor+scooter+adults\" target=\"_blank\" rel=\"noreferrer noopener\">adult-sized Razor scooters<\/a> You can also find out more about a <a href=\"https:\/\/www.irreverentgent.com\/fun-toys-for-adults\/\" target=\"_blank\" rel=\"noreferrer noopener\">Captain America shield<\/a> All meals catered for \u201cgrown-ups.\u201d\u00a0<\/p>\n<p>Videos of adults buying toys have been shared on social media. <a href=\"https:\/\/www.tiktok.com\/tag\/adultmoney?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">billions of views<\/a>.<\/p>\n<p>CNBC spoke with Jeremy Padawer (chief brand officer of Jazwares toy company) who said that adulthood is in rapid change. The term adulthood is no longer a time period of human life that is associated with intellectual and physical maturity. Adulthood is directly related to the ability \u201cto express our fandom.\u201d It seems that after adolescence it seems, comes \u201cadultescence.\u201d\u00a0<\/p>\n<p>Many consumers are suffering from extreme nostalgia, an intense feeling of longing for the past or plaintive attachment to it. This is why <a href=\"https:\/\/www.businessinsider.co.za\/more-adults-are-buying-toys-for-themselves-2022-8\" target=\"_blank\" rel=\"noreferrer noopener\">thousands of young men<\/a> who came of age in the \u201990s now purchase Hot Wheels, Star Wars toys, and Ninja Turtle figures. They have become slaves to the cartoons, brands, and movies that shaped their childhoods. The <a href=\"https:\/\/www.koimoi.com\/hollywood-news\/quentin-tarantino-criticizes-the-marvelization-of-hollywood-says-its-not-the-actors-but-these-franchise-characters-that-become-a-star\/#:~:text=Quentin%20Tarantino%20has%20called%20out,characters%20that%20become%20the%20stars&#038;text=Quentin%20Tarantino%20has%20sent%20criticism,movie%20stars%20in%20Hollywood%20anymore.\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cMarvelization\u201d<\/a> of the movie industry is not being driven by teens; it\u2019s being driven by <a href=\"https:\/\/morningconsult.com\/2021\/12\/06\/is-gen-z-too-cool-for-marvel\/\">Millennials<\/a>Most of these men are in their 30s or 40s.\u00a0<\/p>\n<p>Nostalgia is very similar to chili powder. You can have just a little.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If it weren&#8217;t for young adults \u2014 notably young men \u2014 buying toys for themselves, and not their children, the toy industry would be in trouble.<\/p>\n","protected":false},"author":1234,"featured_media":1795585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[546],"tags":[13355,13354,6919,6984,13353,13356,7651],"class_list":["post-1795582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-federalist","tag-kidults","tag-childish","tag-federalist","tag-industry","tag-nostalgia","tag-overdosing","tag-toy"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1795582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1795582"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1795582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1795585"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1795582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1795582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1795582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}