{"id":1786058,"date":"2022-12-25T06:00:05","date_gmt":"2022-12-25T11:00:05","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1786058"},"modified":"2022-12-25T06:03:44","modified_gmt":"2022-12-25T11:03:44","slug":"new-twitter-analytics-feature-reveals-mainstream-media-has-stunningly-low-engagement","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/new-twitter-analytics-feature-reveals-mainstream-media-has-stunningly-low-engagement\/","title":{"rendered":"New Twitter Analytics Feature Reveals Mainstream Media Has Stunningly Low Engagement"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fnew-twitter-analytics-feature-reveals-mainstream-media-has-stunningly-low-engagement%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1786058&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/12\/original_MuskMedia.jpg\" class=\"ff-og-image-inserted\" alt=\"image\"   style=\"display:none\"><\/div>\n<p>This week Twitter added a new feature, the <a href=\"https:\/\/help.twitter.com\/en\/using-twitter\/view-counts\">view count<\/a>, which allows a user to see how many views a particular post receives and it has revealed that the low engagement of establishment media on the service.<\/p>\n<p>Outkick founder Clay Travis tweeted, &#8220;So @nytimes has 54.1 million followers. Yet look at the reach\/impression total of their Tweets now that @Twitter is sharing this data. Something isn\u2019t adding up. For instance this Tweet of mine will likely be viewed more than almost all of theirs today. Thoughts @elonmusk?&#8221;<\/p>\n<blockquote class=\"twitter-tweet\"><\/blockquote>\n<p>&#8220;NY Times is simply outputting short summaries of articles, which then hit a paywall for non-subscribers. They would have far more views if they interacted with readers on Twitter and allowed at least the first few paragraphs to be read by non-subscribers,&#8221; Musk replied.<\/p>\n<blockquote class=\"twitter-tweet\"><\/blockquote>\n<p>Travis&#8217; tweet garnered 6.2 million views. Travis has 1 million followers.\u00a0<\/p>\n<p>The New York Times has <a href=\"https:\/\/twitter.com\/nytimes?s=20&#038;t=tuqKU9vJe11jxC2gCP7wQg\">54.7 million subscribers <\/a>and a sampling of their Friday tweets show they have received fewer than 150k views each. A review of the movie <a href=\"https:\/\/twitter.com\/nytimes\/status\/1606394257316749315?s=20&#038;t=tuqKU9vJe11jxC2gCP7wQg\">Babylon received 79k <\/a>views. A tweet about the <a href=\"https:\/\/twitter.com\/nytimes\/status\/1606384166303633414?s=20&#038;t=tuqKU9vJe11jxC2gCP7wQg\">omnibus spending bill had 125k views<\/a>.<\/p>\n<p>The Washington Post is similar, as it has <a href=\"https:\/\/twitter.com\/washingtonpost?s=20&#038;t=zwDUeT1P1kH2EDdLS9EylQ\">19.9 million subscribers<\/a>, but their Friday tweets hovered under 70k views. <a href=\"https:\/\/twitter.com\/washingtonpost\/status\/1606383800698736653?s=20&#038;t=zwDUeT1P1kH2EDdLS9EylQ\">A climate change tweet gained 61k<\/a> and a tweet about Adnan Syed, the subject of the podcast Serial, <a href=\"https:\/\/twitter.com\/washingtonpost\/status\/1606377406075441161?s=20&#038;t=zwDUeT1P1kH2EDdLS9EylQ\">gained 65k views<\/a>.<\/p>\n<p>CNN has <a href=\"https:\/\/twitter.com\/CNN?s=20&#038;t=8Z11AUL5w2QzlecWYHkowA\">60.8 million subscribers<\/a> and their tweets are all under 100k, with a Friday tweet about illegal immigrants not finding shelter in El Paso getting <a href=\"https:\/\/twitter.com\/CNN\/status\/1606389769516290079?s=20&#038;t=8Z11AUL5w2QzlecWYHkowA\">90k views<\/a>.<\/p>\n<p>As Musk noted, the Washington Post and the New York Time&#8217;s keep their articles behind a paywall, although CNN is free to read.<\/p>\n<p>&#8220;Have you ever thought about buying NYT or other media outlets like these &#038; integrating them into Twitter as part of a larger Twitter media ecosystem? Or is that part of the larger play with Twitter, to make it the everything media platform without needing to own legacy outlets?&#8221; Travis asked.<\/p>\n<p>&#8220;Because other than Fox \u2014 WSJ, NYP, &#038; Fox News properties \u2014 there is virtually no counter to the legacy media outlet narratives. You could also try and buy Fox or NewsCorp and roll it into Twitter and truly make the legacy media go batshit insane,&#8221; Travis tweeted.<\/p>\n<blockquote class=\"twitter-tweet\"><\/blockquote>\n<p>Ian Miles Cheoing pointed out that &#8220;there&#8217;s nothing particularly unique&#8221; about the reporting at outlets like the Washington Post and New York Times.<\/p>\n<blockquote class=\"twitter-tweet\"><\/blockquote>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week Twitter added a new feature, the view count, which allows a user to see how many views a particular post receives and it has revealed that the low engagement of establishment media on the service. Outkick founder Clay Travis tweeted, &#8220;So @nytimes has 54.1 million followers. Yet look at the reach\/impression total of &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1786061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[547],"tags":[9470,6962,11695,5458,11694,8551,11239,4996,4188,6420,3819,5114,11693,4253],"class_list":["post-1786058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-bongino-report","tag-has","tag-the","tag-analytics","tag-bongino","tag-engagement","tag-feature","tag-low","tag-mainstream","tag-media","tag-new","tag-report","tag-reveals","tag-stunningly","tag-twitter"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1786058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1786058"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1786058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1786061"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1786058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1786058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1786058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}