{"id":1780008,"date":"2022-12-19T06:30:27","date_gmt":"2022-12-19T11:30:27","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1780008"},"modified":"2022-12-19T09:48:51","modified_gmt":"2022-12-19T14:48:51","slug":"netflix-giving-advertisers-getting-refunds-after-missing-viewership-targets","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/netflix-giving-advertisers-getting-refunds-after-missing-viewership-targets\/","title":{"rendered":"Netflix Giving Advertisers Getting Refunds After Missing Viewership Targets"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fnetflix-giving-advertisers-getting-refunds-after-missing-viewership-targets%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1780008&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/12\/netflixadmoneyback-640x335-1.jpg\" class=\"ff-og-image-inserted\" alt=\"image\"   style=\"display:none\"><\/div>\n<p class=\"subheading\">Netflix unveiled its new, lower-priced plan with commercials just last month and it already is running into trouble, with the left-wing streamer reportedly failing to make viewership targets. As a result, Netflix has found itself in the embarrassing position of giving money back to advertisers.<\/p>\n<p class=\"a8d-pre\">The development is a potentially serious one for Netflix, which is counting on advertising revenue to lift its financial fortunes after a rough year that saw the streamer bleed subscribers for an unprecedented two consecutive quarters.<\/p>\n<figure id=\"D-ROS-B1\" class=\"a8d\"><\/figure>\n<figure id=\"M-ROS-B1\" class=\"a8d\"><\/figure>\n<figure id=\"gmxrevmore\" class=\"H\"><\/figure>\n<p>Shares of Netflix are down more than 50 percent so far this year.<\/p>\n<p class=\"a8d-pre\">On Thursday, Digiday <a href=\"https:\/\/digiday.com\/future-of-tv\/netflix-lets-advertisers-take-their-money-back-after-missing-viewership-targets\/\">reported<\/a> Netflix\u00a0is falling short of ad-supported viewership guarantees made to advertisers and is allowing advertisers to take their money back for ads that have yet to run. The specific shortfall amounts vary but in some cases, Netflix has only delivered roughly 80 percent of the expected audience, according to\u00a0five agency executives who spoke to the outlet.<\/p>\n<figure id=\"D-ROS-B2\" class=\"a8d\"><\/figure>\n<figure id=\"M-ROS-B2\" class=\"a8d\"><\/figure>\n<p>\u201cThey can\u2019t deliver. They don\u2019t have enough inventory to deliver. So they\u2019re literally giving the money back,\u201d said one of the agency executives.<\/p>\n<p>Netflix still has a production deal with Barack and Michelle Obama to produce documentaries as well as scripted content.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. <\/p>\n<p>Story by <a href=\"https:\/\/twitter.com\/petersontee?ref_src=twsrc%5Etfw\">@petersontee<\/a>. <a href=\"https:\/\/t.co\/pi8YQle5GX\">https:\/\/t.co\/pi8YQle5GX<\/a><\/p>\n<p>\u2014 Digiday (@Digiday) <a href=\"https:\/\/twitter.com\/Digiday\/status\/1603381897828130816?ref_src=twsrc%5Etfw\">December 15, 2022<\/a><\/p>\n<\/blockquote>\n<p class=\"a8d-pre\">The viewership shortfall indicates slower-than-expected consumer adoption of Netflix\u2019s ad-supported plan, which costs $6.99 a month and features commercials. The plan excludes some of Netflix\u2019s most-popular titles, including the latest season of <em>The Crown<\/em>.<\/p>\n<figure id=\"M-ROS-B3\" class=\"a8d adSo\"><\/figure>\n<p>Netflix executives were hoping a new revenue stream would convince Wall Street to stop paying such close attention to its quarterly subscriber numbers, which took an unprecedented drop during the first and second quarters of the year. Netflix <a href=\"https:\/\/www.breitbart.com\/entertainment\/2022\/07\/19\/netflix-carnage-loses-1-million-subscribers-largest-loss-of-customers-in-company-history\/\">lost well north of 1 million subscribers<\/a>.<\/p>\n<p>As a result, the streamer <a href=\"https:\/\/www.breitbart.com\/entertainment\/2022\/06\/23\/netflix-massacre-300-employees-axed-in-largest-layoff-since-subscriber-downturn\/\">has laid off hundreds of employees<\/a> worldwide.<\/p>\n<p>As Breitbart News <a href=\"https:\/\/www.breitbart.com\/entertainment\/2022\/11\/04\/hollywood-clobbered-by-weak-advertising-as-bidenflation-weighs-on-consumer-spending\/\">reported<\/a>, Hollywood is getting clobbered by a weak advertising market as Bidenflation weighs on consumer spending. Media giants including Warner Bros. Discovery, Paramount Global, and AMC Networks have all been hit hard by the fall in ad spending.<\/p>\n<p><strong><em>Follow David Ng on Twitter\u00a0<a class=\"x5l\" href=\"https:\/\/twitter.com\/HeyItsDavidNg\" target=\"_blank\" rel=\"noopener external\">@HeyItsDavidNg<\/a>. Have a tip? Contact me at\u00a0<a class=\"c-link x5l\" href=\"mailto:dng@breitbart.com\" target=\"_blank\" rel=\"noopener external\">dng@breitbart.com<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix unveiled its new, lower-priced plan with commercials just last month and it already is running into trouble, with the left-wing streamer reportedly failing to make viewership targets. As a<\/p>\n","protected":false},"author":1,"featured_media":1780011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[547],"tags":[10254,5458,10255,5158,10256,3819,4841,10257],"class_list":["post-1780008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-bongino-report","tag-advertisers","tag-bongino","tag-missing","tag-netflix","tag-refunds","tag-report","tag-targets","tag-viewership"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1780008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1780008"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1780008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1780011"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1780008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1780008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1780008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}