{"id":1734537,"date":"2022-11-11T06:08:11","date_gmt":"2022-11-11T11:08:11","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1734537"},"modified":"2022-11-11T06:48:07","modified_gmt":"2022-11-11T11:48:07","slug":"elon-musk-urges-advertisers-to-give-twitter-a-chance-as-platform-evolves","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/elon-musk-urges-advertisers-to-give-twitter-a-chance-as-platform-evolves\/","title":{"rendered":"Elon Musk Urges Advertisers to Give Twitter a Chance as Platform Evolves"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Felon-musk-urges-advertisers-to-give-twitter-a-chance-as-platform-evolves%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1734537&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p><a href=\"https:\/\/www.theepochtimes.com\/t-twitter\">Twitter<\/a> owner <a href=\"https:\/\/www.theepochtimes.com\/t-elon-musk\">Elon Musk<\/a> told advertisers on Wednesday that he wants the social media platform to \u201cbe a force that moves civilization in a positive direction.\u201d<\/p>\n<p>The billionaire industrialist hosted an hour-long <a href=\"https:\/\/twitter.com\/robinw\/status\/1590403084513333249?cxt=HHwWgsDS4brLn5IsAAAA\">Twitter Spaces session<\/a> with representatives from several major companies, including Adidas, Nissan, and Walgreens. Since it was also a public event, approximately 100,000 users were in attendance.<\/p>\n<p>Musk discussed his plans for user verification, content moderation, and a broad array of features that could be added to Twitter, including banking. He explained that a measurement of success would be if his actions were leading to growth in both users and advertising, something that so far has been mixed.<\/p>\n<p>According to The Verge, which <a href=\"https:\/\/www.theverge.com\/2022\/11\/7\/23445476\/elon-musk-twitter-user-growth-all-time-high-advertisers\">obtained<\/a> an internal memo, Twitter\u2019s daily-user growth reached \u201call-time highs\u201d during the first full week of Musk owning the social media platform. This development was also echoed in the call. At the same time, Musk previously posted a tweet in which he noted that he has seen a \u201cmassive drop in revenue\u201d as more advertisers pause spending on the website.<\/p>\n<p>IPG, one of the world\u2019s biggest advertising firms, which represents companies like American Express, Coca-Cola, and Spotify, <a href=\"https:\/\/www.nytimes.com\/2022\/11\/01\/technology\/elon-musk-twitter-advertisers.html\">recommended<\/a>\u00a0that its clients suspend any Twitter spending due to moderation concerns. The Wall Street Journal recently <a href=\"https:\/\/www.wsj.com\/articles\/general-mills-audi-and-pfizer-join-growing-list-of-companies-pausing-twitter-ads-11667507765\">reported<\/a> that several major brands have paused their Twitter ads, including Audi, GM, General Mills, and Pfizer. Mondelez and Volkswagen also revealed that they are taking another look at their ad spending on the website.<\/p>\n<p>But Musk is asking everyone to give Twitter a chance as it evolves.<\/p>\n<p>\u201cI understand if people want to give it a minute and see how things are evolving,\u201d he said. \u201cBut really, the best way to see how things are evolving is just use Twitter. And see how your experience has changed. Is it better? Is it worse?\u201d<\/p>\n<p>He further explained that \u201chaving hate speech next to an ad\u201d is not a great idea.<\/p>\n<p>\u201cWe all kind of work hard to make sure that there\u2019s not bad stuff right next to an ad,\u201d Musk stated, adding that Twitter\u2019s policy is still to limit the reach of hateful content.<\/p>\n<p>\u201cThere\u2019s a big difference between freedom of speech and freedom of reach,\u201d Musk said. \u201cIf you\u2019re just worried about a time square right now, there\u2019s gonna be something somebody\u2019s saying something crazy, but we don\u2019t throw them in prison for that. We also don\u2019t give them up and put them on a gigantic billboard in Times Square.\u201d<\/p>\n<p>In addition, the CEO formerly known as \u201cChief Twit\u201d (Musk is now \u201cTwitter complaint hotline operator\u201d) told advertisers that the company would suspend accounts that \u201cengaged in trickery\u201d or deception.<\/p>\n<p>Overall, Musk believes that \u201cthe content is actually improving, not getting worse.\u201d<\/p>\n<p>The Tesla Motors and SpaceX CEO touched upon a content moderation entity, informing everyone that an advisory council will be put together in a few months. Its main goal is to hear what individuals have to say and \u201cmake sure that it\u2019s good enough that we\u2019re not sort of being numb to the pain of what people are feeling.\u201d<\/p>\n<p>In the end, the \u201cresponsibility is mine,\u201d and if something goes wrong, \u201cit\u2019s my fault, so the buck stops with me.\u201d<\/p>\n<p>When asked about some of his own tweets that have irked advertisers this year, he purported that the website must be \u201cas neutral as possible,\u201d but \u201cthat doesn\u2019t mean I\u2019m completely neutral.\u201d<\/p>\n<p>\u201cBut obviously Twitter cannot simply be some extension of me, because then anyone who doesn\u2019t agree with me will be put off,\u201d he added.<\/p>\n<h2>The $8 Subscription<\/h2>\n<p>During the Spaces session, which was moderated by\u00a0Robin Wheeler, Twitter\u2019s client solutions leader, Musk addressed his $8-per-month Twitter Blue subscription service. While he agreed that, in theory, it would be cheap to create a fake account, Musk noted that it would be difficult because subscribers will need to be verified by a telephone number and a credit card.<\/p>\n<p>\u201cWouldn\u2019t a state actor have $8 million a day to create a million fake accounts?\u201d Musk asked. \u201cWell, yes, they\u2019ve got the budget. But here\u2019s the problem. They don\u2019t have a million credit cards, and they don\u2019t have a million phones. That\u2019s the actual kicker. There\u2019s no way to overcome that. And we will be vigorously pursuing any impersonation.\u201d<\/p>\n<p>Musk also noted that the website would default to displaying tweets from Twitter Blue subscribers. This means that users who choose not to subscribe would see their content on a separate page and buried unless users searched for the information.<\/p>\n<p>\u201cOver time, maybe not that long of time, when you look at mentions and replies and whatnot, the default will be to look at verified. You can still look at unverified, just as in your Gmail or whatever, you can still look at the probable spam folder,\u201d Musk said. \u201cYou can still look at all the others, but it will be defaulted to the highly, highly relevant category, which will be verified.\u201d<\/p>\n<p>He reiterated his position that the present verification system is a \u201clords and peasants situation,\u201d comparing it to the American Revolutionary War.\u00a0\u201cIn the United States, we fought a war to get rid of that stuff,\u201d Musk averred. \u201cMaybe this is a dumb decision, but we\u2019ll see.\u201d<\/p>\n<p>Meanwhile, Musk entertained several ideas that would advance the Twitter platform. Some of the ideas include introducing the monetization of content creators, relevant ads, peer-to-peer payments, money market accounts, and a debit card.<\/p>\n<div class=\"author_wrapper\">\n<div class=\"one_author_block round\">\n<div class=\"top_row\">\n\t\t\t\t\t<a href=\"https:\/\/www.theepochtimes.com\/author-andrew-moran\"><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/10\/WEB_AndrewMoran.jpeg\" alt=\"Andrew Moran\" \/><\/a><\/p>\n<p>Follow<\/p>\n<\/div>\n<p>Andrew Moran has been writing about business, economics, and finance for more than a decade. He is the author of &#8220;The War on Cash.&#8221;<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Twitter owner Elon Musk told advertisers on Wednesday that he wants the social media platform to \u201cbe a force that moves civilization in a positive direction.\u201dThe billionaire industrialist hosted an<\/p>\n","protected":false},"author":1,"featured_media":1696666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[547],"tags":[],"class_list":["post-1734537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-bongino-report"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1734537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1734537"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1734537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1696666"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1734537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1734537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1734537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}