{"id":1727194,"date":"2022-11-06T06:00:02","date_gmt":"2022-11-06T11:00:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1727194"},"modified":"2022-11-07T03:04:58","modified_gmt":"2022-11-07T08:04:58","slug":"starbucks-plans-to-tap-young-wealthy-customers-to-weather-recession","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/starbucks-plans-to-tap-young-wealthy-customers-to-weather-recession\/","title":{"rendered":"Starbucks Plans to Tap Young, Wealthy Customers to Weather Recession"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fstarbucks-plans-to-tap-young-wealthy-customers-to-weather-recession%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1727194&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p><a href=\"https:\/\/www.theepochtimes.com\/t-starbucks\">Starbucks<\/a> Corp. topped Wall Street estimates for quarterly comparable sales and profits on Thursday, saying it will weather any coming recession by selling customized cold drinks through its rewards app to grow its ranks of younger, wealthier <a href=\"https:\/\/www.theepochtimes.com\/t-customers\">customers<\/a>.<\/p>\n<p>Demand in North America for pricier drinks remained strong and declines in China were not as bad as projected in its fourth quarter ended Oct. 2. Earnings were $0.81 per share, versus analyst expectations of $0.72, according to Refinitiv IBES.<\/p>\n<p>Amid record inflation and fears of a global economic downturn, restaurants McDonald\u2019s Corp. and Yum Brands Inc. have drawn lower-income consumers with cheap meals. Even so, wealthier people keep buying pricier food and drinks from Starbucks and Chipotle Mexican Grill Inc..<\/p>\n<p>\u201cThat younger customer, that Gen Z customer, tends to have significantly more discretionary money at their disposal, and their loyalty to Starbucks has been quite significant and predictable,\u201d said interim Chief Executive Officer Howard Schultz during an earnings call with investors.<\/p>\n<p>More than half of its U.S. customer base are Gen Z and millennials.<\/p>\n<p>Some analysts and investors have questioned how Starbucks can meet its global sales guidance of 7 percent to 9 percent growth for 2023, especially amid worsening economic conditions.<\/p>\n<p>\u201cWe\u2019re highly concerned and humbled by the environment,\u201d Schultz said. \u201cBut we feel that we\u2019ve got the resources and the know-how, the history and the innovation to produce the kind of numbers that we feel very confident about.\u201d<\/p>\n<p>New product launches and a mix of new store formats that include drive-throughs and carry-out counters will also help it survive, he said.<\/p>\n<p>The company\u2019s U.S. comparable sales rose 11 percent in the quarter, also boosted by the return of its iconic Pumpkin Spice Latte\u2014which, according to Credit Suisse analysts, contributed to the highest sales week in Starbucks\u2019 history.<\/p>\n<p>The jump helped Starbucks cushion the hit from a 16 percent decline in comparable sales in China\u2014its fastest growing market\u2014where it is still reeling under a zero-COVID policy that has shut its seating areas.<\/p>\n<p>Wall Street analysts expected Starbucks\u2019 comparable sales in China to drop by 20 percent, according to analysts at Gordon Haskett. The company had reported a 44 percent slump in the previous quarter.<\/p>\n<p>Schultz is set to depart as of April 1, when Laxman Narasimhan will take over the role.<\/p>\n<p>Global comparable sales at Starbucks rose 7 percent in the fourth quarter ended Oct. 2, while analysts on average had expected a 4.2 percent rise.<\/p>\n<p><em>By Hilary Russ and Deborah Mary Sophia<\/em><\/p>\n<div class=\"author_wrapper\">\n<div class=\"one_author_block round\">\n<div class=\"top_row\">\n\t\t\t\t\t<a href=\"https:\/\/www.theepochtimes.com\/author-reuters\"><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/10\/reuters-logo-.jpg\" alt=\"Reuters\" \/><\/a><\/p>\n<p>Follow<\/p>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks Corp. topped Wall Street estimates for quarterly comparable sales and profits on Thursday, saying it will weather any coming recession by selling customized cold drinks through its rewards app<\/p>\n","protected":false},"author":1,"featured_media":1695410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[547],"tags":[],"class_list":["post-1727194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-bongino-report"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1727194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1727194"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1727194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1695410"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1727194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1727194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1727194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}