{"id":1727126,"date":"2022-11-05T06:06:07","date_gmt":"2022-11-05T10:06:07","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1727126"},"modified":"2022-11-07T02:19:13","modified_gmt":"2022-11-07T07:19:13","slug":"elon-musk-says-twitter-advertisers-are-caving-to-activist-groups","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/elon-musk-says-twitter-advertisers-are-caving-to-activist-groups\/","title":{"rendered":"Elon Musk Says Twitter Advertisers Are Caving to Activist Groups"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Felon-musk-says-twitter-advertisers-are-caving-to-activist-groups%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1727126&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/a57.foxnews.com\/static.foxbusiness.com\/foxbusiness.com\/content\/uploads\/2022\/08\/0\/0\/Elon-Musk-Twitter-Takeover-Deal-Notice.jpg?ve=1&#038;tl=1\" class=\"ff-og-image-inserted\" alt=\"image\" \/><\/div>\n<div class=\"featured featured-video video-ct\">\n<div class=\"contain\">\n<div class=\"info\">\n<div class=\"caption\">\n<p>Pantheon co-founder and CEO Zack Rosen discusses whether Elon Musk can turn around advertising on Twitter and whether he can solve the &#8216;massive&#8217; bot problem, on &#8216;The Claman Countdown.&#8217;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Elon Musk says that activist groups pressuring Twitter advertisers have caused the social media giant to see a &#8220;massive drop in revenue.&#8221;<\/p>\n<p>&#8220;Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists,&#8221; Musk tweeted Friday. &#8220;Extremely messed up! They&#8217;re trying to destroy free speech in America.&#8221;<\/p>\n<p>A group of more than 40 organizations, including the NAACP and GLAAD, has sent an open letter calling on Twitter&#8217;s top 20 largest advertisers to cease advertising on the platform if Musk rolls back its current content-moderation practices.\u00a0<\/p>\n<p>The letter argues that within 24 hours of Musk taking ownership of Twitter, the platform was &#8220;inundated with hate and disinformation.&#8221;<\/p>\n<p>&#8220;We know that brand safety is of the utmost importance to you,&#8221; the letter states. &#8220;As such, you also have a moral and civic obligation to take a stand against the degradation of one of the world\u2019s most influential communications platforms, and to hold Musk to the pledge he made to you to ensure that Twitter is a welcoming and civil place for everyone.&#8221;<\/p>\n<p><a href=\"https:\/\/www.foxbusiness.com\/technology\/twitter-pre-musk-data-mismanagement-could-inhibit-company-decades\" target=\"_blank\" rel=\"noopener\"><strong>TWITTER&#8217;S PRE-MUSK DATA MISMANAGEMENT COULD INHIBIT COMPANY PROFITABILITY FOR DECADES<\/strong><\/a><\/p>\n<p>The letter is addressed to the chief executives of Amazon, Anheuser-Busch, Apple, Capital One, CBS, CenturyLink, Coca-Cola, Comcast, Best Buy, Disney, Google, HBO, IBM, Merck, Meta, Mondelez International, PepsiCo, Procter &#038; Gamble, Unilever and Verizon.<\/p>\n<table class=\"stock-fundamentals\">\n<thead>\n<tr>\n<th class=\"ticker\">Ticker<\/th>\n<th class=\"security\">Security<\/th>\n<th class=\"last\">Last<\/th>\n<th class=\"change\">Change<\/th>\n<th class=\"percent\">Change %<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=AMZN\">AMZN<\/a><\/td>\n<td class=\"security\">AMAZON.COM INC.<\/td>\n<td class=\"last\">90.98<\/td>\n<td class=\"change pos\">+1.68<\/td>\n<td class=\"percent pos\">+1.88%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=BUD\">BUD<\/a><\/td>\n<td class=\"security\">ANHEUSER-BUSCH INBEV<\/td>\n<td class=\"last\">52.11<\/td>\n<td class=\"change pos\">+2.96<\/td>\n<td class=\"percent pos\">+6.02%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=AAPL\">AAPL<\/a><\/td>\n<td class=\"security\">APPLE INC.<\/td>\n<td class=\"last\">138.38<\/td>\n<td class=\"change neg\">-0.50<\/td>\n<td class=\"percent neg\">-0.36%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=COF\">COF<\/a><\/td>\n<td class=\"security\">CAPITAL ONE FINANCIAL CORP.<\/td>\n<td class=\"last\">102.53<\/td>\n<td class=\"change pos\">+3.71<\/td>\n<td class=\"percent pos\">+3.75%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=PARA\">PARA<\/a><\/td>\n<td class=\"security\">PARAMOUNT GLOBAL<\/td>\n<td class=\"last\">15.57<\/td>\n<td class=\"change neg\">-0.64<\/td>\n<td class=\"percent neg\">-3.95%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=KO\">KO<\/a><\/td>\n<td class=\"security\">THE COCA-COLA CO.<\/td>\n<td class=\"last\">59.26<\/td>\n<td class=\"change pos\">+0.48<\/td>\n<td class=\"percent pos\">+0.82%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=CMCSA\">CMCSA<\/a><\/td>\n<td class=\"security\">COMCAST CORP.<\/td>\n<td class=\"last\">31.00<\/td>\n<td class=\"change pos\">+0.62<\/td>\n<td class=\"percent pos\">+2.04%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=BBY\">BBY<\/a><\/td>\n<td class=\"security\">BEST BUY CO. INC.<\/td>\n<td class=\"last\">68.20<\/td>\n<td class=\"change pos\">+1.13<\/td>\n<td class=\"percent pos\">+1.68%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=DIS\">DIS<\/a><\/td>\n<td class=\"security\">THE WALT DISNEY CO.<\/td>\n<td class=\"last\">99.58<\/td>\n<td class=\"change pos\">+0.37<\/td>\n<td class=\"percent pos\">+0.38%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=GOOGL\">GOOGL<\/a><\/td>\n<td class=\"security\">ALPHABET INC.<\/td>\n<td class=\"last\">86.58<\/td>\n<td class=\"change pos\">+3.15<\/td>\n<td class=\"percent pos\">+3.78%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=WBD\">WBD<\/a><\/td>\n<td class=\"security\">WARNER BROS. DISCOVERY INC.<\/td>\n<td class=\"last\">10.43<\/td>\n<td class=\"change neg\">-1.54<\/td>\n<td class=\"percent neg\">-12.87%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=IBM\">IBM<\/a><\/td>\n<td class=\"security\">INTERNATIONAL BUSINESS MACHINES CORP.<\/td>\n<td class=\"last\">136.96<\/td>\n<td class=\"change pos\">+2.49<\/td>\n<td class=\"percent pos\">+1.85%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=MRK\">MRK<\/a><\/td>\n<td class=\"security\">MERCK &#038; CO. INC.<\/td>\n<td class=\"last\">99.20<\/td>\n<td class=\"change pos\">+0.52<\/td>\n<td class=\"percent pos\">+0.53%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=META\">META<\/a><\/td>\n<td class=\"security\">META PLATFORMS INC.<\/td>\n<td class=\"last\">90.79<\/td>\n<td class=\"change pos\">+1.88<\/td>\n<td class=\"percent pos\">+2.11%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=MDLZ\">MDLZ<\/a><\/td>\n<td class=\"security\">MONDELEZ INTERNATIONAL INC.<\/td>\n<td class=\"last\">63.22<\/td>\n<td class=\"change pos\">+1.22<\/td>\n<td class=\"percent pos\">+1.97%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=PEP\">PEP<\/a><\/td>\n<td class=\"security\">PEPSICO INC.<\/td>\n<td class=\"last\">178.78<\/td>\n<td class=\"change pos\">+1.00<\/td>\n<td class=\"percent pos\">+0.56%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=PG\">PG<\/a><\/td>\n<td class=\"security\">PROCTER &#038; GAMBLE CO.<\/td>\n<td class=\"last\">134.44<\/td>\n<td class=\"change pos\">+2.41<\/td>\n<td class=\"percent pos\">+1.83%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=UL\">UL<\/a><\/td>\n<td class=\"security\">UNILEVER PLC<\/td>\n<td class=\"last\">46.28<\/td>\n<td class=\"change pos\">+1.66<\/td>\n<td class=\"percent pos\">+3.72%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=VZ\">VZ<\/a><\/td>\n<td class=\"security\">VERIZON COMMUNICATIONS INC.<\/td>\n<td class=\"last\">37.24<\/td>\n<td class=\"change pos\">+0.09<\/td>\n<td class=\"percent pos\">+0.24%<\/td>\n<\/tr>\n<tr><\/tr>\n<\/tbody>\n<\/table>\n<p>A spokesperson for HBO told FOX Business it would be &#8220;assessing the platform under its new leadership and determine appropriate next steps.&#8221; Representatives for the other companies did not immediately return FOX Business&#8217; request for comment.\u00a0<\/p>\n<p><a href=\"https:\/\/www.foxbusiness.com\/technology\/twitter-employees-file-lawsuit-claiming-mass-layoffs-violate-federal-law-requiring-notice\" target=\"_blank\" rel=\"noopener\"><strong>TWITTER EMPLOYEES FILE LAWSUIT CLAIMING MASS LAYOFFS VIOLATE FEDERAL LAW REQUIRING NOTICE<\/strong><\/a><\/p>\n<p>Musk has previously pledged in a letter to advertisers that Twitter would be &#8220;welcoming to all&#8221; and not become a <a href=\"https:\/\/www.foxbusiness.com\/markets\/musk-tells-twitter-advertisers-platform-will-not-become-free-for-all-hellscape\" target=\"_blank\" rel=\"noopener\">&#8220;free-for-all hellscape.&#8221;<\/a><\/p>\n<p>&#8220;Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise,&#8221; he added.<\/p>\n<p>He also told the World Federation of Advertisers&#8217; Global Alliance for Responsible Media that Twitter&#8217;s &#8220;commitment to brand safety is unchanged.&#8221;<\/p>\n<p>In addition, the billionaire said Twitter would form a content moderation council with &#8220;widely divergent viewpoints,&#8221; including representatives from the civil rights community and groups who face hate-fueled violence.<\/p>\n<p>&#8220;Twitter will not allow anyone who was de-platformed for violating Twitter rules back on platform until we have a clear process for doing so, which will take at least a few more weeks,&#8221; Musk tweeted Wednesday.<\/p>\n<p><a href=\"https:\/\/www.foxbusiness.com\/markets\/ad-giants-tell-brands-pause-twitter-spending-report\" target=\"_blank\" rel=\"noopener\"><strong>AD GIANTS TELL BRANDS TO PAUSE TWITTER SPENDING: REPORT<\/strong><\/a><\/p>\n<p>On Monday, Twitter head of safety and integrity Yoel Roth tweeted that the company has been focused on &#8220;addressing the surge in hateful conduct&#8221; on the platform<\/p>\n<p>Between Oct. 29 and Oct. 31, over 1,500 accounts engaging in hateful conduct were removed from Twitter, with impressions on their content reduced to nearly zero, according to Roth.<\/p>\n<p>&#8220;We\u2019re changing how we enforce these policies, but not the policies themselves, to address the gaps here,&#8221; Roth added. &#8220;You\u2019ll hear more from me and our teams in the days to come as we make progress.&#8221;<\/p>\n<p><a href=\"http:\/\/foxbusiness.com\/\" target=\"_blank\" rel=\"noopener\"><strong><u>CLICK HERE TO READ MORE ON FOX BUSINESS<\/u><\/strong><\/a><\/p>\n<p>In addition to the letter, advertising firm Interpublic Group of Companies has advised clients of its Media Brands buying arm to temporarily suspend paid advertising on Twitter for at least a week to wait for more clarity on its plans for trust and safety, according to a source familiar with the matter.<\/p>\n<table class=\"stock-fundamentals\">\n<thead>\n<tr>\n<th class=\"ticker\">Ticker<\/th>\n<th class=\"security\">Security<\/th>\n<th class=\"last\">Last<\/th>\n<th class=\"change\">Change<\/th>\n<th class=\"percent\">Change %<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=IPG\">IPG<\/a><\/td>\n<td class=\"security\">INTERPUBLIC GROUP OF COS. INC.<\/td>\n<td class=\"last\">29.50<\/td>\n<td class=\"change pos\">+0.76<\/td>\n<td class=\"percent pos\">+2.64%<\/td>\n<\/tr>\n<tr><\/tr>\n<\/tbody>\n<\/table>\n<p>The Wall Street Journal reported that ad agency Havas Media Group has also made a similar recommendation to its clients to temporarily pause advertising. In addition, GroupM told the Journal that about a dozen of its clients have said they would stop advertising on Twitter if former President Donald Trump were to make a return to the platform.\u00a0<\/p>\n<p>A spokesperson for GroupM told FOX Business that its clients are &#8220;continuing to evaluate their posture based on real-time developments&#8221; but declined to comment further. Representatives for IPG and Havas Media did not immediately return FOX Business&#8217; requests for comment.<\/p>\n<table class=\"stock-fundamentals\">\n<thead>\n<tr>\n<th class=\"ticker\">Ticker<\/th>\n<th class=\"security\">Security<\/th>\n<th class=\"last\">Last<\/th>\n<th class=\"change\">Change<\/th>\n<th class=\"percent\">Change %<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=GM\">GM<\/a><\/td>\n<td class=\"security\">GENERAL MOTORS CO.<\/td>\n<td class=\"last\">39.00<\/td>\n<td class=\"change pos\">+0.49<\/td>\n<td class=\"percent pos\">+1.27%<\/td>\n<\/tr>\n<tr>\n<td class=\"ticker\"><a href=\"https:\/\/www.foxbusiness.com\/quote?stockTicker=GIS\">GIS<\/a><\/td>\n<td class=\"security\">GENERAL MILLS INC.<\/td>\n<td class=\"last\">79.06<\/td>\n<td class=\"change pos\">+0.15<\/td>\n<td class=\"percent pos\">+0.19%<\/td>\n<\/tr>\n<tr><\/tr>\n<\/tbody>\n<\/table>\n<p>Meanwhile, representatives for <a href=\"https:\/\/www.foxbusiness.com\/technology\/general-motors-pauses-advertising-twitter-amid-elon-musks-new-ownership\" target=\"_blank\" rel=\"noopener\">General Motors<\/a>, Volkswagen&#8217;s Audi and General Mills confirmed to FOX Business that they have temporarily paused paid advertising on Twitter and will continue to evaluate the situation.<\/p>\n<p>Twitter reported total revenue of $1.18 billion in the second quarter of 2022, with advertising revenue accounting for $1.08 billion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pantheon co-founder and CEO Zack Rosen discusses whether Elon Musk can turn around advertising on Twitter and whether he can solve the &#8216;massive&#8217; bot problem, on &#8216;The<\/p>\n","protected":false},"author":1,"featured_media":1727129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[547],"tags":[],"class_list":["post-1727126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-bongino-report"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1727126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1727126"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1727126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1727129"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1727126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1727126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1727126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}