{"id":1712373,"date":"2022-10-26T16:23:46","date_gmt":"2022-10-26T20:23:46","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1712373"},"modified":"2022-10-26T16:36:26","modified_gmt":"2022-10-26T20:36:26","slug":"docs-reveal-hhs-plan-for-demographic-based-vaccine-propaganda","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/docs-reveal-hhs-plan-for-demographic-based-vaccine-propaganda\/","title":{"rendered":"Docs Reveal HHS Plan for Demographic Based Vaccine Propaganda"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fdocs-reveal-hhs-plan-for-demographic-based-vaccine-propaganda%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1712373&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/10\/article_Steve_Joe.jpg\" class=\"ff-og-image-inserted\" alt=\"image\" \/><\/div>\n<div class=\"advertisment pb-5 text-center\"><\/div>\n<div class=\"row\">\n<div class=\"col\">\n<div class=\"advertisment pb-5 text-center\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                During the peak push for the COVID-19 vaccine in 2021, companies from Krispy Kreme to Budweiser offered <a href=\"https:\/\/www.cnn.com\/2021\/04\/24\/business\/vaccine-freebies\/index.html\" target=\"_blank\" rel=\"noopener\">free products<\/a> to customers who displayed proof of vaccination. <em>NBC<\/em> aired a \u201cRoll Up Your Sleeves\u201d vaccination <a href=\"https:\/\/apnews.com\/article\/joe-biden-lin-manuel-miranda-jennifer-lopez-anthony-fauci-faith-hill-20566e45ea06db8c9e651e91f5efc6d5\" target=\"_blank\" rel=\"noopener\">special<\/a> with a star-studded cast, including Michelle Obama, Lin-Manuel Miranda, and Jennifer Hudson. Sesame Street and <em>CNN<\/em> also <a href=\"https:\/\/www.yahoo.com\/lifestyle\/sesame-street-abcs-covid-vaccines-kids-194239587.html\" target=\"_blank\" rel=\"noopener\">hosted<\/a> a vaccination special.\u00a0<\/p>\n<p>Turns out, the HHS conceived of, funded, and executed many similar media campaigns through its <a href=\"https:\/\/wecandothis.hhs.gov\/covidcommunitycorps\" target=\"_blank\" rel=\"noopener\">COVID-19 Community Corps<\/a> program, which was designed to promote vaccination using \u201ctrusted messengers\u201d from different demographics and communities, according to its <a href=\"https:\/\/wecandothis.hhs.gov\/about\" target=\"_blank\" rel=\"noopener\">website<\/a>.\u00a0<\/p>\n<p>Judicial Watch obtained 249 pages of HHS <a href=\"https:\/\/www.judicialwatch.org\/covid-19-vaccine-campaign\/\" target=\"_blank\" rel=\"noopener\">documents<\/a> on the program in early October through a Freedom of Information Act request. The documents show extensive agency plans for targeted advertising campaigns, including ideas like placing \u201ca trusted messenger on the Joe Rogan Show\u201d and asking Tom Brady to make a pro-vaccination video with his parents.<\/p>\n<p>One document titled \u201c<i>Share the Mic <\/i>Program Plan\u201d listed five targeted demographics: white conservatives, African Americans, Latinos, young people, and the general market. Different celebrities and influencers were listed to reach each group.<\/p>\n<p>To reach white conservatives, the document suggests featuring NASCAR drivers, sports figures, country music singers, and faith leaders, identifying Franklin Graham, Joyce Meyer, and Joel Osteen.<\/p>\n<p>The same document suggests targeting African Americans through influencers like Rickey Thompson, Tabitha Brown, Jackie Aina, and the Shade Room celebrity gossip Instagram page. For Latinos, it suggests Pero Like, Bad Bunny, Lele Pons, and the Being Latino instagram meme page.<\/p>\n<p>The HHS even had plans to get parents on board. A slideshow titled \u201cBuilding Parent Confidence in Covid-19 Vaccines\u201d details campaign strategies such as distributing \u201ctalking points for preachers and church leadership,\u201d partnering the National Education Association (NEA), and building \u201cschool-based incentives for adolescents\u201d like offering extra credit in science class for getting the COVID-19 vaccine.<\/p>\n<p>The slideshow also considered placing vaccination prompts near photo memories on Amazon Prime Photo, iPhoto, and Facebook and partnering with mom influencers.\u00a0<\/p>\n<p>Another document titled \u201cWe Can Do This Engagement Ideas\u201d outlines ideas for corporations and media companies.<\/p>\n<p>For corporations, the document suggested offering discounts to vaccinated customers, placing vaccine messaging on paid advertisements and apparel, and sponsoring competitions or giveaways promoting the vaccine. For media companies, it proposed donating ad space and air time to vaccine content and encouraging talent to produce vaccination specials.<\/p>\n<p><b>Many ideas contained in HHS documents became reality<\/b><\/p>\n<p>According to the HHS website, official Community Corps program <a href=\"https:\/\/wecandothis.hhs.gov\/members-covid-19-community-corps\" target=\"_blank\" rel=\"noopener\">partners<\/a> include the MLB, NASCAR, PGA Tour, American Farm Bureau Federation, National 4-H Council, NEA, Hispanic Federation, NAACP, Asian Community Development Council, Alaska Federation of Natives, American Legion, National Association of Evangelicals, National Council of Jewish of Women, GLAAD, and AARP, along with dozens of other organizations.<\/p>\n<p>The HHS website also publicly details a number of campaigns it was behind through its COVID-19 Public Education Campaign.<\/p>\n<p>For Latino <a href=\"https:\/\/wecandothis.hhs.gov\/resource\/campaign-approach-to-reaching-latino-audiences\" target=\"_blank\" rel=\"noopener\">audiences<\/a>, the HHS paid for ad spots on Telemundo\u2019s Latin American Music Awards in April 2022; partnerships with \u201clocal community-based print publications that Latino people trust and rely on for their local news,\u201d and radio personalities, and minority-owned media companies; and targeted digital ads.\u00a0<\/p>\n<p>For black <a href=\"https:\/\/wecandothis.hhs.gov\/resource\/campaign-approach-to-reaching-black-audiences\" target=\"_blank\" rel=\"noopener\">audiences<\/a>, paid HHS outreach \u201chas run in 150+ media markets between 8\/01\/2021 and 07\/31\/2022 in 125+ local and national print publications, and across 1,800+ radio stations within programming consumed most by the Black audience.\u201d Additionally, black physicians and HHS spokespeople were placed on iHeart radio programs like The Steve Harvey Show, The Breakfast Club, and iHeart Communities.<\/p>\n<p><a href=\"https:\/\/wecandothis.hhs.gov\/resource\/campaign-approach-to-reaching-rural-audiences\" target=\"_blank\" rel=\"noopener\">Rural Americans<\/a> were targeted through collaborations with Outdoor America, country music singer Shane Owens, the Healthy Trucking podcast, and paid ads on \u201cnetworks that over-indexed with rural audiences, such as The Weather Channel, Fox Sports, and Small Town Big Deal.\u201d<\/p>\n<p>Other notable HHS actions include <a href=\"https:\/\/wecandothis.hhs.gov\/resource\/campaign-approach-to-reaching-general-audiences\" target=\"_blank\" rel=\"noopener\">partnering<\/a> with BuzzFeed creators to target young adults and 27 parenting influencers to target parents.<\/p>\n<p>The American Rescue Plan Act of 2021 <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/house-bill\/1319\/text\" target=\"_blank\" rel=\"noopener\">allocated<\/a> a total of $1 billion to the HHS Secretary for the specific purposes of strengthening vaccine confidence, furthering education, and improving vaccination rates.<\/p>\n<p>The COVID-19 Community Corps program was one of many sponsored by the federal government to quiet questions surrounding vaccines.\u00a0<\/p>\n<p>For example, a CDC <a href=\"https:\/\/www.cdc.gov\/ncezid\/what-we-do\/grants\/2020\/funding-july-2020.html\" target=\"_blank\" rel=\"noopener\">grant<\/a> for \u201cImproving Clinical and Public Health Outcomes through National Partnerships to Prevent and Control Emerging and Re-Emerging Infectious Disease Threats\u201d (grant CK20-2003) funded a variety of vaccine public education campaigns.<\/p>\n<p>One $1.5 million American Hospital Association (AHA) effort <a href=\"https:\/\/www.aha.org\/press-releases\/2022-10-20-aha-receives-15-million-cdc-grant-build-vaccine-confidence-partner-childrens-hospital-association\" target=\"_blank\" rel=\"noopener\">extended<\/a> through September 2023 will focus on building confidence in \u201cpediatric vaccination.\u201d A previous $3 million grant to the organization went towards media ads, videos, podcasts, a rural healthcare toolkit, and case studies.<\/p>\n<p>A CDC award to the American College Health Association\u2019s Campus COVID-19 Vaccination and Mitigation (CoVAC) Initiative also funded $3000 \u201cmini-grants\u201d for <a href=\"https:\/\/www.acha.org\/CoVAC\/Campus_Engagement\/Mini-Grant_Program\/CoVAC\/Campus_Engagement\/Mini-Grant_Program.aspx?hkey=52ff8e40-63c3-4429-95cd-2363d2ed7265\" target=\"_blank\" rel=\"noopener\">dozens of universities<\/a> that launched peer-to-peer marketing initiatives, resulting in colleges paying students to become vaccine <a href=\"https:\/\/www.acha.org\/documents\/CoVAC\/Student_Ambassador_Toolkit\/ACHA_CoVAC-Student-Ambassador-Toolkit.pdf\" target=\"_blank\" rel=\"noopener\">ambassadors<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the peak push for the COVID-19 vaccine in 2021, companies from Krispy Kreme to Budweiser offered free products to customers who<\/p>\n","protected":false},"author":1,"featured_media":1712376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[547],"tags":[],"class_list":["post-1712373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-bongino-report"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1712373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1712373"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1712373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1712376"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1712373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1712373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1712373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}