{"id":1671655,"date":"2022-10-04T09:37:50","date_gmt":"2022-10-04T13:37:50","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1671655"},"modified":"2022-10-04T09:38:06","modified_gmt":"2022-10-04T13:38:06","slug":"bruce-willis-denies-selling-rights-to-his-face-to-deepfake-company","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bruce-willis-denies-selling-rights-to-his-face-to-deepfake-company\/","title":{"rendered":"Bruce Willis Denies Selling Rights to His Face to Deepfake Company"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fbruce-willis-denies-selling-rights-to-his-face-to-deepfake-company%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1671655&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p class=\"speakable\">A deepfake of Bruce Willis sparked widespread confusion about <a href=\"https:\/\/www.foxnews.com\/tech\" target=\"_blank\" rel=\"noopener\">AI technology and legal rights<\/a> online &#8211; prompting the retired actor&#8217;s agent to confirm that Willis did not sell the rights to his digital likeness.<\/p>\n<p class=\"speakable\">According to Reuters, a Russian firm called Deepcake created a realistic AI-generated image of Bruce Willis in a commercial for Megafon, a Russian telecoms company, in 2021. Deepcake\u00a0imposed Willis&#8217;s face onto a Russian actor&#8217;s head by using neural network technology \u2013 a year before the actor retired.<\/p>\n<p>Rumors recently emerged that Willis &#8220;sold&#8221; his likeness to the company to continue acting <a href=\"https:\/\/www.foxnews.com\/entertainment\/bruce-willis-continued-work-after-aphasia-diagnosis-because-he-wanted-to-attorney-says\" target=\"_blank\" rel=\"noopener\">amid his aphasia diagnosis.<\/a> Though Willis did authorize the deepfake, his representatives confirmed that he did not &#8220;sell the rights&#8221; to his face.<\/p>\n<p>&#8220;Please know that Bruce has no partnership or agreement with this Deepcake company,&#8221; Willis\u2019s agent said in a statement to the BBC.<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/entertainment\/bruce-willis-wife-emma-opens-up-grief-over-his-aphasia-diagnosis\" target=\"_blank\" rel=\"noopener\"><strong><u>BRUCE WILLIS&#8217; WIFE EMMA OPENS UP ABOUT GRIEF OVER HIS APHASIA DIAGNOSIS<\/u><\/strong><\/a><\/p>\n<div class=\"image-ct inline\">\n<div class=\"m\"><source media=\"(max-width: 767px)\" \/><source media=\"(min-width: 767px) and (max-width: 1023px)\" \/><source media=\"(min-width: 1024px) and (max-width: 1279px)\" \/><source media=\"(min-width: 1280px)\" \/><\/div>\n<div class=\"caption\">\n<p>\n      The hyper-realistic image of Bruce Willis is actually a deepfake created by a Russian company using artificial neural networks.\u00a0<br \/>\n      <span class=\"copyright\">(Deepcake via Reuters)<\/span><\/p>\n<\/div>\n<\/div>\n<p>Rumors about Willis &#8220;acting&#8221; through deepfakes offered some readers a glimpse into the potential that AI technology could provide. After Willis announced he would be <a href=\"https:\/\/www.foxnews.com\/entertainment\/bruce-willis-diagnosed-aphasia-stepping-away-acting\" target=\"_blank\" rel=\"noopener\">\u2018stepping away\u2019 away from acting<\/a> due to his aphasia diagnosis, journalists speculated that the deepfake could allow Willis to &#8220;act&#8221; in films without actually acting.<\/p>\n<p>But a representative for Deepcake disputed the idea that one could even sell the rights to their likeness.<\/p>\n<p>&#8220;The wording about rights is wrong\u2026 Bruce couldn&#8217;t sell anyone any rights, they are his by default,&#8221; the spokesperson said to the BBC, adding that Willis has simply given &#8220;his consent (and a lot of materials) to make his Digital Twin.&#8221;<\/p>\n<p>According to Deepcake&#8217;s website, Willis allegedly spoke highly on the company&#8217;s AI work as an opportunity to &#8220;go back in time.&#8221;<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/entertainment\/bruce-willis-continued-work-after-aphasia-diagnosis-because-he-wanted-to-attorney-says\" target=\"_blank\" rel=\"noopener\"><strong><u>BRUCE WILLIS CONTINUED TO WORK AFTER APHASIA DIAGNOSIS BECAUSE HE \u2018WANTED TO,\u2019 ATTORNEY SAYS<\/u><\/strong><\/a><\/p>\n<div class=\"image-ct inline\">\n<div class=\"m\"><source media=\"(max-width: 767px)\" \/><source media=\"(min-width: 767px) and (max-width: 1023px)\" \/><source media=\"(min-width: 1024px) and (max-width: 1279px)\" \/><source media=\"(min-width: 1280px)\" \/><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/10\/bf55bf52-GettyImages-999468408.jpg\" alt=\"Bruce Willis attends the Comedy Central Roast of Bruce Willis at Hollywood Palladium on July 14, 2018, in Los Angeles, California.\u00a0\" \/><\/div>\n<div class=\"caption\">\n<p>\n      Bruce Willis attends the Comedy Central Roast of Bruce Willis at Hollywood Palladium on July 14, 2018, in Los Angeles, California.\u00a0<br \/>\n      <span class=\"copyright\">(Rich Fury\/Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n<p>&#8220;With the advent of the modern technology, I could communicate, work and participate in filming, even being on another continent,&#8221; Willis supposedly said, according to Deepcake.<\/p>\n<p>&#8220;It&#8217;s a great opportunity for me to go back in time. The neural network was trained on content of \u2018Die Hard\u2019 and \u2018Fifth Element,&#8217; so my character is similar to the images of that time,&#8221; the statement explained.<\/p>\n<p>The 67-year-old&#8217;s family announced his aphasia diagnosis, which impairs his cognitive abilities and makes him unable to act, earlier this summer.<\/p>\n<div class=\"image-ct inline\">\n<div class=\"m\"><source media=\"(max-width: 767px)\" \/><source media=\"(min-width: 767px) and (max-width: 1023px)\" \/><source media=\"(min-width: 1024px) and (max-width: 1279px)\" \/><source media=\"(min-width: 1280px)\" \/><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/10\/bruce-willis-reuters.jpg\" alt=\"Bruce Willis arrives for the National Board of Review gala in the Manhattan borough of New York January 6, 2015.\" \/><\/div>\n<div class=\"caption\">\n<p>\n      Bruce Willis arrives for the National Board of Review gala in the Manhattan borough of New York January 6, 2015.<br \/>\n      <span class=\"copyright\">(Reuters)<\/span><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.foxnews.com\/apps-products?pid=AppArticleLink\" target=\"_blank\" rel=\"noopener\"><strong><u>CLICK HERE TO GET THE FOX NEWS APP<\/u><\/strong><\/a><\/p>\n<p>&#8220;We wanted to share that our beloved Bruce has been experiencing some health issues and has recently been diagnosed with aphasia, which is impacting his cognitive abilities,&#8221; the family statement read. &#8220;As a result of this and with much consideration, Bruce is stepping away from the career that has meant so much to him.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A deepfake of Bruce Willis sparked widespread confusion about AI technology and legal rights online &#8211; prompting the retired actor&#8217;s agent to confirm that Willis did not sell the rights<\/p>\n","protected":false},"author":1,"featured_media":1671657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1671655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1671655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1671655"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1671655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1671657"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1671655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1671655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1671655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}