{"id":1667332,"date":"2022-10-01T05:04:59","date_gmt":"2022-10-01T09:04:59","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1667332"},"modified":"2022-10-01T05:09:05","modified_gmt":"2022-10-01T09:09:05","slug":"1-big-thing-axios-declares-war-%f0%9f%9a%a8","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/1-big-thing-axios-declares-war-%f0%9f%9a%a8\/","title":{"rendered":"1 Big Thing: Axios Declares War \ud83d\udea8"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">14<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2F1-big-thing-axios-declares-war-%25f0%259f%259a%25a8%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1667332&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p><em>Smart Brevity\u00ae count: 776 words | 3\u00bd minutes\u00a0<\/em><\/p>\n<p><em>Axios<\/em> helps corporations conquer your brain.<\/p>\n<p><strong>Simple, arresting art<\/strong>:<\/p>\n<\/p>\n<p><strong>What&#8217;s happening<\/strong>: &#8220;We are getting slapped silly with an explosion of minute-by-minute distractions \u2026 it&#8217;s the madness of the modern mind.&#8221;<\/p>\n<p><strong>Who said it<\/strong>: <em>Axios<\/em> cofounders Jim VandeHei, Mike Allen, and Roy Schwartz in their new book, <em>Smart Brevity<\/em>.<\/p>\n<p>WHY IT MATTERS: Your attention is a commodity.\u00a0<em>Axios<\/em> is selling a product to help corporations acquire your attention so they can package it for resale like a mortgage-backed security. And improve your life. And &#8220;promote inclusivity.&#8221; And &#8220;empower everyone.&#8221;<\/p>\n<p>(Go deeper at SmartBrevity.com)<\/p>\n<p>The authors present useful tips for how to win the war by cutting through the constant, slapping explosions.<\/p>\n<p><strong>1) Use bullet points<\/strong><\/p>\n<p>\u2665 &#8220;A wonderful way to isolate important facts or ideas.&#8221;<\/p>\n<p>\u2665 Most people have already stopped reading by now.<\/p>\n<p><strong>2) Put it in bold \u2014\u00a0<\/strong><strong>&#8220;It&#8217;s darker and more detectable than italics.&#8221;\u00a0<\/strong><\/p>\n<p><strong>3) Deploy STRONG words \u2014\u00a0<\/strong>&#8220;Better than soft and soggy ones.&#8221;<\/p>\n<p><strong>4) Tell readers how to think<\/strong><\/p>\n<p>\u2192 This is a particularly insightful piece of advice.<\/p>\n<p><strong>5) Use clean, intuitive visuals<\/strong><\/p>\n<\/p>\n<p><strong>DECLARE WAR<\/strong>: Communication is the &#8220;central front&#8221; of the post-pandemic workplace revolution. &#8220;Those who do it crisply, authentically, forthrightly will win. Those clinging to the closed, cluttered ways of the past will perish.&#8221;<\/p>\n<p>\u2665 After reading this book, &#8220;Your voice and words will pop and echo like never before \u2026 the algorithms will begin to reward you.&#8221;<\/p>\n<p>\u2665 Embracing Smart Brevity\u00ae will &#8220;save CEOs and managers countless hours, align companies around their missions, unleash creativity and clarify what matters most.&#8221;<\/p>\n<p>\u2665 Smart Brevity\u00ae\u00a0has helped make <em>Axios<\/em> media newsletters &#8220;among the best-read and most lucrative in America.&#8221;<\/p>\n<p><strong>Be smart<\/strong>: The authors explain how Smart Brevity\u00ae can improve every aspect of our daily corporate lives.<\/p>\n<p>\u2192 Knock the HR associate off her feet with your ruthlessly concise sexual harassment complaints.<\/p>\n<p>\u2192 &#8220;Test out micro-meetings.&#8221; Five to 10 minutes is more than enough. Bad things happen when work gatherings are structured inefficiently\u2014just ask Jeffrey Toobin&#8217;s former colleagues.<\/p>\n<p>(Take your game to the next level with <em>Axios<\/em> HQ software.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your attention is a commodity.\u00a0Axios is selling a product to help corporations acquire your attention so they can package it for resale like a mortgage-backed security. And improve your life. And &#8220;promote inclusivity.&#8221; And &#8220;empower everyone.&#8221;<br \/>\nThe post 1 Big Thing: Axios Declares War \ud83d\udea8 appeared first on Washington Free Beacon.<\/p>\n","protected":false},"author":97,"featured_media":1667334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1667332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1667332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1667332"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1667332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1667334"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1667332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1667332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1667332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}