{"id":1667150,"date":"2022-09-30T19:08:41","date_gmt":"2022-09-30T23:08:41","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1667150"},"modified":"2022-09-30T19:08:50","modified_gmt":"2022-09-30T23:08:50","slug":"russias-replacement-for-lego-stores-world-of-cubes-2","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/russias-replacement-for-lego-stores-world-of-cubes-2\/","title":{"rendered":"Russia\u2019s replacement for Lego stores: World of Cubes"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">16<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Frussias-replacement-for-lego-stores-world-of-cubes-2%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1667150&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>By Alexander Marrow<\/p>\n<p>MOSCOW (Reuters) -The multi-coloured toys piling up on the Russian shop shelves may look familiar. But the bright red and yellow Lego store logos have gone, replaced by Mir Kubikov, or World of Cubes.<\/p>\n<div id=\"div-gpt-ad-1663871513696-art-1\">\n<\/div>\n<p>Russian retail group IRG has unveiled plans for 65 new shops across 20 cities, to replace ones it used to run for Danish toy maker Lego, which exited the country in the wake of the Kremlin\u2019s invasion of Ukraine.    <\/p>\n<p>It is not the first firm to toy with new names since a string of well-known Western brands shut down their Russian operations over the conflict.<\/p>\n<p>Former McDonald\u2019s Corp restaurants reopened as Vkusno &#038; tochka, or \u2018Tasty and that\u2019s it\u2019, in June, while the new owners of Starbucks Corp coffee shops opted for Stars Coffee.     <\/p>\n<p>Lego said in July it had terminated its contract with its franchisee IRG which owned and operated 81 stores on its behalf. <\/p>\n<p>IRG (Inventive Retail Group) said on Thursday its new stores would sell official Lego bricks \u201cpurchased through parallel imports and other suppliers\u201d alongside other toys. <\/p>\n<p>\u201cThe new chain will appear in place of certified Lego shops,\u201d IRG said in a statement. \u201cLego will remain on the list of brands.\u201d<\/p>\n<p>Lego said it was no longer affiliated with IRG, had not shipped products to Russia since March 2022 and does not support or facilitate sales of Lego products into Russia.<\/p>\n<p>\u201cWe have taken steps to increase visibility and control over any potential resale activity by our existing customers outside of Russia, including adding additional clauses to retailers\u2019 contracts,\u201d Lego said in a statement on Friday.    <\/p>\n<p>Western brands have left in their droves since Russia sent troops into Ukraine on Feb. 24, in what Moscow calls its \u201cspecial military operation\u201d. Many of the businesses have voiced opposition to Russia\u2019s actions in Ukraine and others have pointed to severe supply chain disruption. <\/p>\n<p>World of Cubes shops have already started opening, and the full chain would be up and running by the end of October, IRG said. <\/p>\n<p>Separately, the Kommersant daily on Friday reported that Dmitry Azarov, previously the majority owner of UK cosmetics retailer Lush\u2019s Russian stores, had launched another company, \u2018List\u2019, and started applying for trademarks under the \u2018Relish\u2019 brand for goods including cosmetics, soaps and lotions. <\/p>\n<p>Lush said it was aware and wished Azarov well with his new venture.  <\/p>\n<p>\u201cLush is not involved,\u201d a spokesperson said.<\/p>\n<p>Azarov did not immediately respond to a request for comment.<\/p>\n<p> (Reporting by Alexander Marrow; additional reporting by Richa Naidu in London; Editing by Andrew Heavens)<\/p>\n<p><a href=\"https:\/\/www.oann.com\/business\/russias-replacement-for-lego\/attachment\/file-photo-pieces-of-lego-bricks-are-seen-in-a\/\"><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/09\/tagreuters.com2022binary_LYNXMPEI8T0RN-BASEIMAGE.jpg\" alt=\"tagreuters.com2022binary_LYNXMPEI8T0RN-BASEIMAGE\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Alexander Marrow MOSCOW (Reuters) -The multi-coloured toys piling up on the Russian shop shelves may look familiar. But the bright red and yellow Lego store logos have gone, replaced<\/p>\n","protected":false},"author":66,"featured_media":2315279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1667150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1667150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1667150"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1667150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1667150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1667150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1667150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}