{"id":1664251,"date":"2022-09-29T10:19:31","date_gmt":"2022-09-29T14:19:31","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1664251"},"modified":"2022-09-29T10:20:53","modified_gmt":"2022-09-29T14:20:53","slug":"mms-brand-promises-acceptance-and-inclusivity-with-debut-of-new-purple-spokescandy","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/mms-brand-promises-acceptance-and-inclusivity-with-debut-of-new-purple-spokescandy\/","title":{"rendered":"M&#038;M\u2019s Brand Promises \u2018Acceptance And Inclusivity\u2019 With Debut Of New Purple \u2018Spokescandy\u2019"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fmms-brand-promises-acceptance-and-inclusivity-with-debut-of-new-purple-spokescandy%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1664251&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p><a href=\"https:\/\/www.dailywire.com\/topic\/mars\">Mars<\/a>, Incorporated just announced a new M&#038;M \u201c<a href=\"https:\/\/www.dailywire.com\/topic\/food\">spokescandy<\/a>\u201d who will promote \u201cacceptance and <a href=\"https:\/\/www.dailywire.com\/topic\/diversity-equity-and-inclusion-dei\">inclusivity<\/a>\u201d with her presence.<\/p>\n<p>A 2-minute-long music video titled \u201cI\u2019m Just Gonna Be Me\u201d introduces the brand\u2019s new mascot with a song about overcoming self-doubt. There are no explicit references to sexuality, but the new purple character has long eyelashes typically associated with female M&#038;M characters and is wearing white combat boots.\u00a0<\/p>\n<p>\u201cDesigned to represent acceptance and inclusivity, our newest member is known for her earnest self-expression. Keen self-awareness, authenticity and confidence are the driving forces behind Purple\u2019s charm and quirky nature,\u201d Mars, Inc. <a href=\"https:\/\/www.mars.com\/news-and-stories\/press-releases-statements\/mms-welcomes-new-character-purple\">wrote<\/a> in a press release.\u00a0<\/p>\n<p>Fans have expressed displeasure that the new purple M&#038;M will not be part of the regular product lineup but will be added to specialty packs of the candy occasionally. The purple character is a part of branding only.<\/p>\n<p>M&#038;M\u2019s first introduced its red and yellow candy characters in 1954 and followed up by adding blue, green and orange in 1998, per <a href=\"https:\/\/www.adweek.com\/commerce\/mms-new-mascot-purple-inclusivity\/\">Adweek<\/a>. Brown was added in 2012. The mascots have changed in tone over the years, with one of the more controversial moves including the green M&#038;M character losing her peach-colored legs and stiletto boots in favor of white legs and sneakers after criticism that the character was sexualized, as The Daily Wire previously <a href=\"https:\/\/www.dailywire.com\/news\/mm-characters-are-becoming-inclusive\">reported<\/a>.<\/p>\n<p>\u201cMars is thrilled to debut the newest member of the M&#038;M\u2019S cast of characters to the world. There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self \u2013 our new character reminds us to celebrate what makes us unique,\u201d Jane Hwang, global vice president at Mars Wrigley, said of the new addition.\u00a0<\/p>\n[embedded content]\n<p>\u201cOur purpose story is just getting started and the introduction of our newest M&#038;M\u2019S spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&#038;M\u2019S can.\u201d\u00a0\u00a0<\/p>\n<p>Purple\u2019s song \u201cI\u2019m Just Gonna Be Me\u201d is available for download on all major music streaming platforms, including Spotify, Pandora and Apple Music. The company will donate $1 (up to $500,000) to the nonprofit organization Sing for Hope for every download.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mars, Incorporated just announced a new M&#038;M \u201cspokescandy\u201d who will promote \u201cacceptance and inclusivity\u201d with her presence. A 2-minute-long music video titled \u201cI\u2019m Just Gonna Be Me\u201d introduces the brand\u2019s new mascot with a song about overcoming self-doubt. There are no explicit references to sexuality, but the new purple character has long eyelashes typically associated &#8230;<\/p>\n","protected":false},"author":1,"featured_media":1664253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1664251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1664251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1664251"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1664251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1664253"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1664251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1664251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1664251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}