{"id":1649572,"date":"2022-09-20T15:53:07","date_gmt":"2022-09-20T19:53:07","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1649572"},"modified":"2022-09-20T15:53:28","modified_gmt":"2022-09-20T19:53:28","slug":"mcdonalds-ordered-to-face-byron-allens-10-billion-discrimination-lawsuit","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/mcdonalds-ordered-to-face-byron-allens-10-billion-discrimination-lawsuit\/","title":{"rendered":"McDonald\u2019s ordered to face Byron Allen\u2019s $10 billion discrimination lawsuit"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fmcdonalds-ordered-to-face-byron-allens-10-billion-discrimination-lawsuit%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1649572&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>By Jonathan Stempel<\/p>\n<p>(Reuters) \u2013     McDonald\u2019s Corp has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen\u2019s $10 billion lawsuit accusing the fast-food chain of \u201cracial stereotyping\u201d by not advertising with Black-owned media.<\/p>\n<p>In a decision on Friday, U.S. District Judge Fernando Olguin in Los Angeles said Allen could try to prove that McDonald\u2019s violated federal and California civil rights laws by deeming his networks ineligible for the \u201cvast majority\u201d of its advertising dollars.<\/p>\n<p>Allen accused McDonald\u2019s of relegating his Entertainment Studios Networks Inc and Weather Group LLC, which owns the Weather Channel, to an \u201cAfrican American tier\u201d with a separate ad agency and much smaller ad budget, depriving them of tens of millions of dollars of annual revenue.<\/p>\n<p>While not ruling on the merits, Olguin cited allegations that Entertainment Studios had since its 2009 founding tried repeatedly and unsuccessfully to obtain a contract from McDonald\u2019s, whose \u201cracist\u201d corporate culture harmed Allen.<\/p>\n<p>\u201cTaken together, and construed in the light most favorable to plaintiffs, plaintiffs have alleged sufficient facts to support an inference of intentional discrimination,\u201d Olguin wrote.<\/p>\n<p>In a statement on Tuesday, McDonald\u2019s lawyer Loretta Lynch maintained that the Chicago-based company viewed the lawsuit as \u201cabout revenue, not race,\u201d and believed the evidence would show there was no discrimination.<\/p>\n<p>\u201cPlaintiffs\u2019 groundless allegations ignore both McDonald\u2019s legitimate business reasons for not investing more on their channels and the company\u2019s long-standing business relationships with many other diverse-owned partners,\u201d she said.<\/p>\n<p>Allen, in a statement, said the case was \u201cabout economic inclusion of African American-owned businesses in the U.S. economy. McDonald\u2019s takes billions from African American consumers and gives almost nothing back.\u201d <\/p>\n<p>The lawsuit said Blacks represent 40% of fast food customers, but McDonald\u2019s spent just 0.3% of its $1.6 billion U.S. ad budget in 2019 on Black-owned media.<\/p>\n<p>In May 2021, McDonald\u2019s pledged to boost national ad spending with Black-owned media to 5% from 2% by 2024.<\/p>\n<p>Olguin dismissed an earlier version of Allen\u2019s lawsuit last November, finding no proof of intentional and purposeful discrimination against his companies.<\/p>\n<p>The case is Entertainment Studios Networks Inc et al v McDonald\u2019s Corp, U.S. District Court, Central District of California, No. 21-04972.<\/p>\n<p> (Reporting by Jonathan Stempel and Hilary Russ in New York; Editing by Bill Berkrot)<\/p>\n<p><a href=\"https:\/\/www.oann.com\/mcdonalds-ordered-to-face\/file-photo-mcdonalds-corp-reports-fourth-quarter-earnings\/\"><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/09\/tagreuters.com2022binary_LYNXMPEI8J133-BASEIMAGE.jpg\" alt=\"tagreuters.com2022binary_LYNXMPEI8J133-BASEIMAGE\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.oann.com\/mcdonalds-ordered-to-face-2\/file-photo-comedian-byron-allen-arrives-at-the-31st-independent\/\"><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/09\/tagreuters.com2022binary_LYNXMPEI8J135-BASEIMAGE.jpg\" alt=\"tagreuters.com2022binary_LYNXMPEI8J135-BASEIMAGE\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jonathan Stempel (Reuters) \u2013 McDonald\u2019s Corp has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen\u2019s $10 billion lawsuit accusing the fast-food chain of \u201cracial<\/p>\n","protected":false},"author":66,"featured_media":2315279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1649572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1649572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1649572"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1649572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1649572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1649572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1649572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}