{"id":1625372,"date":"2022-08-29T09:04:28","date_gmt":"2022-08-29T13:04:28","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1625372"},"modified":"2022-08-29T09:05:31","modified_gmt":"2022-08-29T13:05:31","slug":"nbc-may-end-10pm-primetime-programming","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/nbc-may-end-10pm-primetime-programming\/","title":{"rendered":"NBC May End  10PM Primetime Programming"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">14<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fnbc-may-end-10pm-primetime-programming%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1625372&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><\/div>\n<p>NBC is considering cutting back its longstanding primetime schedule, <a href=\"https:\/\/www.wsj.com\/articles\/nbc-considers-cutting-back-programming-hours-in-prime-time-11661532206\" rel=\"noopener noreferrer\" target=\"_blank\">reports<\/a> the Wall Street Journal.<\/p>\n<p>Some insiders consider the move a cost-cutting measure. However, Variety <a href=\"https:\/\/variety.com\/2022\/tv\/news\/nbc-10-pm-primetime-cut-local-programming-1235351990\/\" rel=\"noopener noreferrer\" target=\"_blank\">reports<\/a> that its sources say NBC is \u201cnot mulling this as a cost-cutting move.\u201d Instead, the change might be made to help the network improve its relationship with affiliates. Either way, such a departure from NBC\u2019s longstanding schedule would be yet another indicator of broadcast television\u2019s waning popularity.<\/p>\n<p>Under the scenario being discussed, NBC would stop producing national programming during the 10 p.m. to 11 p.m. hour and give that time slot to local TV stations, according to The Wall Street Journal.<\/p>\n<p>\u201cWe are always looking at strategies to ensure that our broadcast business remains as strong as possible,\u201d an NBC spokesperson said in a statement provided to <a href=\"https:\/\/deadline.com\/2022\/08\/nbc-could-give-third-hour-of-primetime-back-to-affiliates-1235101078\/\" rel=\"noopener noreferrer\" target=\"_blank\">Deadline<\/a>. \u201cAs a company, our advantage lies in our ability to provide audiences with the content they love across broadcast, cable and streaming.\u201d<\/p>\n<p>Local stations fill the hours not programmed by the networks with content such as daytime talk shows and news. Deadline reports that while local TV faces challenges similar to those faced by broadcast and cable networks, local stations have seen a \u201cwindfall in political advertising.\u201d Additionally, local news programming is relatively cheap to produce and continues to garner reliable ratings in many markets.<\/p>\n<p>If NBC enacts the change, it would mark a \u201csymbolic yet significant change\u201d to the American television landscape, notes the <a href=\"https:\/\/www.nytimes.com\/2022\/08\/26\/business\/media\/nbc-prime-time.html\" rel=\"noopener noreferrer\" target=\"_blank\">New York Times<\/a>. NBC once used the 10 p.m. hour to air landmark dramas like \u201cER\u201d and \u201cLaw &#038; Order.\u201d<\/p>\n<p>Variety reports that every broadcaster has experienced primetime ratings declines in recent years, as streaming options have led to a major increase in competition for viewers. For decades, television networks like NBC served as the dominant medium for entertainment and news. Networks were also the \u201cprimary way for advertisers to reach a mass audience,\u201d the Wall Street Journal explains. Today, the advertising market is much more <a href=\"https:\/\/blog.hubspot.com\/marketing\/why-digital-media-is-killing-tv-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">fractured<\/a>, with advertisers spending higher portions of their budget on social media, paid search results, and streaming platforms.<\/p>\n<p>NBC\u2019s talks are preliminary; it is possible that the network will decide to continue to program the 10 p.m. hour, one of WSJ\u2019s sources said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBC is considering cutting back its longstanding primetime schedule, reports the Wall Street Journal.Some insiders consider the move a cost-cutting measure. However, Variety reports that its sources say NBC is<\/p>\n","protected":false},"author":1,"featured_media":1625377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1625372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1625372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1625372"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1625372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1625377"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1625372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1625372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1625372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}