{"id":1553151,"date":"2022-07-13T17:50:44","date_gmt":"2022-07-13T21:50:44","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1553151"},"modified":"2022-07-13T17:50:57","modified_gmt":"2022-07-13T21:50:57","slug":"netflix-names-microsoft-as-partner-for-ad-supported-subscription-plan","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/netflix-names-microsoft-as-partner-for-ad-supported-subscription-plan\/","title":{"rendered":"Netflix names Microsoft as partner for ad-supported subscription plan"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fnetflix-names-microsoft-as-partner-for-ad-supported-subscription-plan%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1553151&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>(Reuters) -Netflix Inc said on Wednesday it has selected Microsoft Corp as technology and sales partner for its planned ad-supported subscription offering, as the streaming giant looks to plug slowing subscriber growth by rolling out a cheaper plan.<\/p>\n<p>Shares of Netflix rose 2% to $178.06 on the news.<\/p>\n<p>Netflix said in April that it would introduce a new, lower-priced version of its service in a bid to attract more subscribers. The announcement came as the pioneering subscription service posted its first subscriber loss in more than a decade, and projected deeper losses to come.<\/p>\n<p>Chief Operating Officer Greg Peters said in a blog post that Netflix chose Microsoft because of its ability to innovate, as well as for its strong privacy protections.<\/p>\n<p>\u201cIt\u2019s very early days and we have much to work through. But our long-term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers,\u201d Peters said.<\/p>\n<p>Microsoft is expected to power Netflix\u2019s ad sales. <\/p>\n<p>The software giant brought in $10 billion in ad revenue last year, selling ads on various services such as its Bing search engine and its business-focused social network, LinkedIn. Last month, Microsoft completed its acquisition of AT&#038;T Inc\u2019s online advertising platform, Xandr Inc., which allows advertisers to buy ad space across thousands of websites and target audiences. <\/p>\n<p>Microsoft President Brad Smith has served on Netflix\u2019s board since 2015.<\/p>\n<p>The partnership announcement comes ahead of Netflix\u2019s second-quarter earnings report on Tuesday. The company cautioned investors it could lose as many as 2 million subscribers in the period, despite the return of such popular series as \u201cStranger Things,\u201d which broke viewer records.<\/p>\n<p>Netflix joins a number of its rivals in offering ad-supported service, including Walt Disney Co\u2019s Hulu, NBCUniversal\u2019s Peacock and Warner Brothers Discovery\u2019s HBO Max.<\/p>\n<p>Disney also plans to introduce a version of Disney+ with commercials.<\/p>\n<p>Researcher Comscore Inc said such ad-supported services are seeing a faster rate of adoption than subscription services, as inflation pinches consumers\u2019 wallets. <\/p>\n<p>\u201cThe time is ripe for traditionally subscription-based streaming services like Netflix to consider launching an ad-supported tier to enhance their growth trajectory,\u201d Comscore\u2019s James Muldrow said in a statement. <\/p>\n<p> (Reporting by Chavi Mehta in Bengaluru and Dawn Chmielewski in Los Angeles. Editing by Sriraj Kalluvila, Nick Zieminski and Jonathan Oatis)<\/p>\n<p><a href=\"https:\/\/www.oann.com\/?attachment_id=2726020\"><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/07\/tagreuters.com2022binary_LYNXMPEI6C0X7-VIEWIMAGE.jpg\" alt=\"tagreuters.com2022binary_LYNXMPEI6C0X7-VIEWIMAGE\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.oann.com\/?attachment_id=2726023\"><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/07\/tagreuters.com2022binary_LYNXMPEI6C0VU-VIEWIMAGE.jpg\" alt=\"tagreuters.com2022binary_LYNXMPEI6C0VU-VIEWIMAGE\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.oann.com\/?attachment_id=2726024\"><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/07\/tagreuters.com2022binary_LYNXMPEI6C0X8-VIEWIMAGE.jpg\" alt=\"tagreuters.com2022binary_LYNXMPEI6C0X8-VIEWIMAGE\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Reuters) -Netflix Inc said on Wednesday it has selected Microsoft Corp as technology and sales partner for its planned ad-supported subscription offering, as the streaming giant looks to plug slowing<\/p>\n","protected":false},"author":66,"featured_media":2315279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1553151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1553151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1553151"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1553151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1553151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1553151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1553151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}