{"id":1490404,"date":"2022-05-24T17:00:03","date_gmt":"2022-05-24T21:00:03","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1490404"},"modified":"2022-05-24T17:00:13","modified_gmt":"2022-05-24T21:00:13","slug":"get-woke-go-broke-old-navy-takes-massive-loss-angers-customers-after-going-all-in-on-inclusivity-sizing","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/get-woke-go-broke-old-navy-takes-massive-loss-angers-customers-after-going-all-in-on-inclusivity-sizing\/","title":{"rendered":"Get Woke, Go Broke: Old Navy Takes Massive Loss, Angers Customers After Going All-In On \u2018Inclusivity\u2019 Sizing"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">34<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fget-woke-go-broke-old-navy-takes-massive-loss-angers-customers-after-going-all-in-on-inclusivity-sizing%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1490404&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>Old Navy and its parent company Gap Inc. took a massive loss after Old Navy went all-in on the so-called \u201cbody positivity\u201d movement, offering extremely large and small clothing items.<\/p>\n<p>Instead of cashing in on the feminist movement and earning praise for its apparent progressivism, Old Navy was left with clothing in only the extremely large and small sizes \u2014 and unhappy customers. <em>A lot<\/em> of unhappy customers.<\/p>\n<p>\u201cAnalysts expect the company to report net sales of $3.44 billion, down from the $3.99 billion it reported in the same period last year,\u201d a\u00a0<a href=\"https:\/\/www.wsj.com\/articles\/old-navy-made-clothing-sizes-for-everyone-it-backfired-11653055207\">report<\/a> from The Wall Street Journal said of a Gap Inc. report, which \u201cshowed the company\u2019s latest quarterly results on May 26.\u201d<\/p>\n<p>The bad numbers have already triggered a \u201cmanagement shake-up,\u201d the report noted.<\/p>\n<p>\u201cOld Navy set out to make clothes shopping more inclusive for women of all body types,\u201d the Journal said. \u201cIt ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up.\u201d<\/p>\n<p>Back in August, Old Navy started offering their clothing in\u00a0sizes 0 to 30, and XS to 4X. The petite and plus-size departments were gone, instead incorporated with the rest of the clothing, apparently to be more \u201cinclusive.\u201d<\/p>\n<p class=\"Paragraph-sc-u5wzz1-0 cStoSw\" data-type=\"paragraph\">\u201cThis is the largest integrated launch in the brand\u2019s history and an important growth driver for the business for years to come,\u201d Gap Chief Executive Sonia Syngaltold championed the move at the time.<\/p>\n<p class=\"Paragraph-sc-u5wzz1-0 cStoSw\" data-type=\"paragraph\">\u201cSoon after, however, Old Navy\u2019s sales started to nosedive,\u201d the Journal reported. \u201cLast month, Nancy Green, the chain\u2019s president and chief executive, stepped down after less than two years running the brand. Gap warned that sales for the spring quarter would fall short of expectations in part due to troubles at Old Navy.\u201d<\/p>\n<p data-type=\"paragraph\">The Journal spoke to numerous customers who were frustrated with the sizing change, explaining that they were now unable to buy clothes that fit.<\/p>\n<p data-type=\"paragraph\">\u201cI have to look through a lot of sizes and then my size isn\u2019t available,\u201d one woman said.<\/p>\n<p data-type=\"paragraph\">\u201cThey mostly just have larger sizes and sell out of the small sizes,\u201d another female shopper. \u201cIt is super-frustrating.\u201d<\/p>\n<p data-type=\"paragraph\">Old Navy is certainly not the only company to try to ride the woke wave and fail.<\/p>\n<p data-type=\"paragraph\"><a href=\"https:\/\/www.dailywire.com\/news\/get-woke-go-broke-elon-musk-says-woke-mind-virus-makes-netflix-unwatchable-as-shares-plummet-20?%3Futm_source=twitter\">The Daily Wire<\/a> noted last month that Netflix reported the streaming service \u201clost 200,000 subscribers in the first quarter of 2022 while bracing for 2 million lost subscribers in the second quarter. Shares of the company dropped more than 20% in after-hours trading.\u201d<\/p>\n<p data-type=\"paragraph\">Netflix has routinely branded itself as racially and sexually woke, turning off some customers.<\/p>\n<p data-type=\"paragraph\">In one example offered by The Daily Wire, Netflix in\u00a0October 2020 \u201cbegan <a href=\"https:\/\/www.dailywire.com\/news\/actor-cast-to-play-colin-kaepernick-in-netflix-bio-series\">creating<\/a> a show about the life of Colin Kaepernick \u2014 a former San Francisco 49ers quarterback who gained notoriety for kneeling during the national anthem, as well as later <a href=\"https:\/\/www.dailywire.com\/news\/kaepernick-slammed-after-comparing-being-an-nfl-athlete-to-being-a-slave-shameless-con-artist\">suggesting<\/a> the NFL draft bears a resemblance to slavery.\u201d<\/p>\n<p data-type=\"paragraph\">In the fall of that year, \u201csubscription <a href=\"https:\/\/www.dailywire.com\/news\/netflix-cancellations-soar-800-after-cuties-debacle-analysis\">cancellations<\/a> soared by 800% amid reaction to the company\u2019s release of \u2018Cuties\u2019 \u2014 a French film that<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Old Navy and its parent company Gap Inc. took a massive loss after Old Navy went all-in on the so-called \u201cbody positivity\u201d movement, offering extremely large and small clothing items. Instead of cashing in on the feminist movement and earning praise for its apparent progressivism, Old Navy was left with clothing in only the extremely &#8230;<\/p>\n","protected":false},"author":64,"featured_media":1490445,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1490404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1490404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1490404"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1490404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1490445"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1490404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1490404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1490404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}