{"id":1471494,"date":"2022-05-11T11:14:44","date_gmt":"2022-05-11T15:14:44","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1471494"},"modified":"2022-05-11T11:14:47","modified_gmt":"2022-05-11T15:14:47","slug":"netflix-to-fast-track-ad-supported-content-amid-financial-losses-report","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/netflix-to-fast-track-ad-supported-content-amid-financial-losses-report\/","title":{"rendered":"Netflix To Fast Track Ad-Supported Content Amid Financial Losses: Report"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fnetflix-to-fast-track-ad-supported-content-amid-financial-losses-report%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1471494&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/dw-wp-production.imgix.net\/2022\/05\/Netflix-1-scaled.jpg?w=1200&#038;h=800&#038;ixlib=react-9.3.0\" class=\"ff-og-image-inserted\" alt=\"image\" \/><\/div>\n<p><span>Netflix might be speeding up the timeline on introducing an ad-supported option, according to a report obtained by <\/span><a href=\"https:\/\/www.nytimes.com\/2022\/05\/10\/business\/media\/netflix-commercials.html?partner=slack&#038;smid=sl-share\"><span>The New York Times<\/span><\/a><span>.\u00a0<\/span><\/p>\n<p><span>The streaming giant has been making headlines over recent weeks for abysmal performance, which included a loss of 200,000 subscribers in the first quarter of 2022 and an expected 2 million more to follow in Q2. There are several factors contributing to this, including stiff competition from platforms such as Disney+, Warner Bros. Discovery, Paramount Global, NBCUniversal, and Apple TV+.<\/span><\/p>\n<p><span>Many of these competitors offer cheaper streaming options that earn revenue through ads. Netflix co-CEO Reed Hastings told investors that Netflix would be introducing a similar offering \u201cover the next year or two,\u201d but now an internal memo appears to indicate that the change could happen by the end of this year instead.<\/span><\/p>\n<p><span>\u201cYes, it\u2019s fast and ambitious and it will require some trade-offs,\u201d the note reportedly said.<\/span><\/p>\n<p><span>Currently, the most popular Netflix plan costs $15.49 a month. A new ad-supported tier would be cheaper, the New York Post <\/span><a href=\"https:\/\/nypost.com\/2022\/05\/10\/netflix-may-introduce-ads-before-end-of-the-year-report\/\"><span>reported<\/span><\/a><span>, noting that HBO Max offers an ad-free option for $15\/month and an ad-supported tier for $10\/month. Subscribers have been complaining about Netflix raising subscription prices for years.\u00a0<\/span><\/p>\n<p><span>Netflix has also announced it will start cracking down on password sharing.\u00a0<\/span><\/p>\n<p><span>According to Netflix, more than 30 million households in North America are sharing an account. Worldwide that number jumps to 100 million, The Daily Wire <\/span><a href=\"https:\/\/www.dailywire.com\/news\/whats-your-netflix-password-netflix-targets-account-sharing-as-subscribers-decline\"><span>reported<\/span><\/a><span>.\u00a0<\/span><\/p>\n<p><span>\u201cAccount sharing as a percentage of our paying membership hasn\u2019t changed much over the years, but, coupled with the first factor [slowed revenue growth], means it\u2019s harder to grow membership in many markets \u2014 an issue that was obscured by our COVID growth,\u201d Netflix said in a letter to shareholders following the disappointing first quarter report.<\/span><\/p>\n<p><span>The company has begun experimenting with a password sharing prevention system in Chile, Costa Rica, and Peru which involves users paying extra to provide access to Netflix outside their household, which may include up to two extra profiles costing between $2 and $3 more per month.<\/span><\/p>\n<p><span>\u201cThe principle way we have is asking our members to pay a bit more to share the service outside their homes,\u201d Greg Peters, Netflix\u2019s chief product officer, explained. It\u2019s a softer approach to cutting off opportunities for password sharing completely while still aimed at recouping the lost revenue.<\/span><\/p>\n<p><span>Netflix has not announced formal plans for rolling out the program to other countries, including the United States, as of right now.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix might be speeding up the timeline on introducing an ad-supported option, according to a report obtained by The New York Times.\u00a0The streaming giant has been making headlines over recent<\/p>\n","protected":false},"author":345,"featured_media":1482581,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1471494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1471494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/345"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1471494"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1471494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1482581"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1471494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1471494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1471494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}