{"id":1449137,"date":"2022-04-21T13:06:48","date_gmt":"2022-04-21T17:06:48","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1449137"},"modified":"2022-04-21T13:07:01","modified_gmt":"2022-04-21T17:07:01","slug":"spotify-doesnt-renew-the-obamas-podcast","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/spotify-doesnt-renew-the-obamas-podcast\/","title":{"rendered":"Spotify Doesn\u2019t Renew the Obamas\u2019 Podcast"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">12<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fspotify-doesnt-renew-the-obamas-podcast%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1449137&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><\/p>\n<h2>&#8216;Swedish streaming giant declined to make an offer&#8217;<\/h2>\n<div id=\"authorDate\">\n<p>\u00a0on&#038;nbsp21st April 2022 @ 6.00pm <\/p>\n<\/p><\/div>\n<figure title=\"The former first family\u2019s production company, Higher Ground, won\u2019t be signing a new deal\">\n<div class=\"articleImage\">\n<p><span class=\"creditNew\">\u00a9\u00a0press<\/span>\n<\/div><figcaption>The former first family\u2019s production company, Higher Ground, won\u2019t be signing a new deal <\/figcaption><\/figure>\n<p><strong>Music streaming service Spotify has refused to renew the contract on the Barack and Michelle Obama podcast after it expires this year.<\/strong><\/p>\n<p>The news comes amid <a href=\"https:\/\/neonnettle.com\/news\/18132-spotify-pulls-neil-young-s-music-after-demand-to-cancel-joe-rogan\" target=\"_blank\" rel=\"noopener\">reports<\/a> earlier this year of artists like Neil Young quitting Joe Rogan this year, allowing free speech on his shows.<\/p>\n<p>The former first family\u2019s production company, Higher Ground, won\u2019t be signing a new deal and is now talking to other distributors about a deal <em>&#8220;worth tens of millions of dollars, among the most lucrative in the podcasting business,&#8221;<\/em> <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-04-20\/obamas-to-leave-spotify-seek-multimillion-dollar-deal-elsewhere\" target=\"_blank\" rel=\"noopener\">Bloomberg<\/a> reported.<\/p>\n<p>But Bloomberg&#8217;s report makes it sound like the Obamas made their decision to leave the platform, but <em>&#8220;the Swedish streaming giant declined to make an offer, according to three sources familiar with the discussions.<\/em>&#8220;<\/p>\n<p>Higher Ground is seeking a deal that will allow it to produce several shows and release them on multiple platforms at the same time.<\/p>\n<figure title=\"Higher Ground previously struck a deal with Spotify in 2019 - when the Obama planned their post-presidency media business\">\n<div class=\"articleImage\">\n<img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/04\/obamas-ditch-spotify.jpg\" alt=\"higher ground previously struck a deal with spotify in 2019   when the obama planned their post presidency media business\" \/><\/p>\n<p><span class=\"creditNew\">\u00a9\u00a0press<\/span>\n<\/div><figcaption>Higher Ground previously struck a deal with Spotify in 2019 &#8211; when the Obama planned their post-presidency media business <\/figcaption><\/figure>\n<p>This, according to Bloomberg, is one reason why someone like Spotify has told the Obamas to take a hike &#8211; a widely released show will end up on their service anyway.<\/p>\n<p>Meanwhile, the Obamas are each willing to commit to appearing in an eight-episode program, which for some bidders isn\u2019t enough of a commitment to justify a deal comparable to those for shows like <em>\u201cSmartLess,\u201d \u201cCall Her Daddy\u201d<\/em> and \u201c<em>My Favorite Murder.\u201d<\/em><\/p>\n<p>Those shows appear weekly or with a frequency too close to that, while Higher Ground\u2019s programs featuring the Obamas have been limited series.<\/p>\n<p>Higher Ground previously struck a deal with Spotify in 2019 &#8211; when the Obama planned their post-presidency media business &#8211; and released podcasts like <em>&#8220;The Michelle Obama Podcast&#8221;<\/em> and the Barack Obama-Bruce Springsteen program <em>&#8220;Renegades: Born in the USA.&#8221;<\/em><\/p>\n<p>These podcasts debuted exclusively on Spotify, and only went live on other services months later.<\/p>\n<p>That exclusivity is why Spotify paid Higher Ground, but the production company found that being tied to one service limited the audience for its shows (not to mention the money), and has led to clashes during the course of their partnership.<\/p>\n<figure title=\"The two parties have also disagreed about how much of the company\u2019s output would include the former president and first lady\">\n<div class=\"articleImage\">\n<img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/04\/Obamas-Praise-Ketanji-Brown-Jackson-A-Future-We-Can-All-Be-Hopeful-For.jpg\" alt=\"the two parties have also disagreed about how much of the company   s output would include the former president and first lady\" \/><\/p>\n<p><span class=\"creditNew\">\u00a9\u00a0press<\/span>\n<\/div><figcaption>The two parties have also disagreed about how much of the company\u2019s output would include the former president and first lady<\/figcaption><\/figure>\n<p>The two parties have also disagreed about how much of the company\u2019s output would include the former president and first lady.<\/p>\n<p>Spotify wanted more shows featuring two of the most famous people in the world, while Higher Ground hoped to use their deal to provide a platform for a range of voices. Higher Ground has pitched Spotify dozens of shows but produced five.<\/p>\n<p>In January, the company released <em>\u201cThe Big Hit Show,\u201d<\/em> one of its only programs that didn\u2019t feature an Obama.<\/p>\n<p>Sources familiar with their current deal said more Spotify programming would be released through the fall.<\/p>\n<p>Spotify has spent hundreds of millions of dollars to work exclusively with some of the most popular podcasters, including Joe Rogan, Bill Simmons, and Alex Cooper of <em>\u201cCall Her Daddy.\u201d<\/em><\/p>\n<p>The company did so, hoping to capitalize on its star power to build its app\u2019s reach while recouping the costs through ad sales.<\/p>\n<p>It has had less success doing deals with mainstream celebrities and Oscar-nominated filmmakers that had no experience making podcasts.<\/p>\n<p>As Bloomberg adds, Spotify\u2019s investments encouraged Amazon and SiriusXM to spend hundreds of millions of dollars on their own exclusive deals, and the Obamas are hoping to capitalize on what has been a frothy market, but with Spotify out of the bidding, however, the list of potential homes for the Obamas has shrunk by at least one.<\/p>\n<p>It was unclear how much Spotify paid the Obamas for their handful of podcasted appearances, but whatever it was, it clearly did not justify the investment.<\/p>\n<p>It was also unclear if Neil Young threatened to return to Spotify unless the company struck a deal with the former first family.<\/p>\n<h4><a href=\"https:\/\/neonnettle.com\/news\/18616-disney-launches-campaign-to-promote-sex-change-surgeries-for-children\">[READ MORE] Disney Launches Campaign to Promote Sex Change Surgeries for Children<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Swedish streaming giant declined to make an offer&#8217; \u00a0on&#038;nbsp21st April 2022 @ 6.00pm   \u00a9\u00a0press The former first family\u2019s production company, Higher Ground, won\u2019t be<\/p>\n","protected":false},"author":498,"featured_media":2315279,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1449137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1449137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/498"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1449137"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1449137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1449137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1449137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1449137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}