{"id":1434854,"date":"2022-04-13T08:59:51","date_gmt":"2022-04-13T12:59:51","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1434854"},"modified":"2022-04-13T08:59:54","modified_gmt":"2022-04-13T12:59:54","slug":"dead-on-arrival-cnn-fails-to-bring-in-10000-daily-viewers-big-staffing-cuts-loom","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/dead-on-arrival-cnn-fails-to-bring-in-10000-daily-viewers-big-staffing-cuts-loom\/","title":{"rendered":"Dead on Arrival: CNN+ Fails to Bring in 10,000 Daily Viewers, Big Staffing Cuts Loom"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">30<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fdead-on-arrival-cnn-fails-to-bring-in-10000-daily-viewers-big-staffing-cuts-loom%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1434854&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div class=\"header\" data-v-1408f321=\"\">\n<p><span class=\"label\" data-v-1408f321=\"\">American News<\/span> <span class=\"published\" data-v-1408f321=\"\">Apr 12, 2022 3:48 PM<br \/>\n                                EST<\/span><\/p>\n<p class=\"excerpt mb-4\" data-v-1408f321=\"\">\n                            To date, around $300 million has been spent on the streaming service, which launched on March 29. This amount reportedly includes a sizable marketing investment.\n                        <\/p>\n<\/div>\n<div class=\"body\" data-v-1408f321=\"\">\n<div class=\"content\" data-v-1408f321=\"\">\n<div class=\"reader-container\" data-v-1408f321=\"\">\n<section class=\"cover\" data-v-1408f321=\"\"><\/section>\n<section class=\"author\" data-v-1408f321=\"\"><\/section>\n<section class=\"show-sm\" data-v-1408f321=\"\"><\/section>\n<section id=\"story-body\" class=\"article\" data-v-1408f321=\"\">\n<div class=\"article-content\" data-v-f313b7e6=\"\" data-v-1408f321=\"\">\n<div class=\"html-content\" data-v-f313b7e6=\"\">\n<article class=\"html\" data-v-f313b7e6=\"\">\n<section data-v-f313b7e6=\"\">\n<p>Following the lackluster amount of subscribers to CNN\u2019s new streaming platform <a href=\"https:\/\/thepostmillennial.com\/new-cnn-streaming-services-tanks-layoffs-may-happen-as-soon-as-may\/\">CNN+<\/a>, investments and projections for the platform are expected to be drastically cut.<\/p>\n<\/section>\n<section data-v-f313b7e6=\"\">\n<p>The news outlet initially planned to invest around $1 billion in the streaming service over the next four years, but according to <em><a href=\"https:\/\/www.axios.com\/cnn-plus-cuts-warner-brothers-discovery-1be0ac3a-6952-4af0-b8e2-03dd6ae0839c.html?utm_source=twitter&#038;utm_medium=social&#038;utm_campaign=editorial&#038;utm_content=economy-business-cnnplus\">Axios<\/a><\/em>, this total is expected to now be cut by hundreds of millions of dollars.<\/p>\n<\/section>\n<section data-v-f313b7e6=\"\"><\/section>\n<section data-v-f313b7e6=\"\">\n<p>To date, around $300 million has been spent on the streaming service, which launched on March 29. This amount reportedly includes a sizable marketing investment.<\/p>\n<\/section>\n<section data-v-f313b7e6=\"\">\n<p>CNN executives had originally expected to bring in around 2 million subscribers in the US in the service&#8217;s first year, and a total of 15-18 million after a period of four years.<\/p>\n<\/section>\n<section data-v-f313b7e6=\"\">\n<p>According to sources that spoke with <a href=\"https:\/\/www.cnbc.com\/2022\/04\/12\/cnn-plus-low-viewership-numbers-warner-bros-discovery.html\">CNBC<\/a> though, fewer than 10,000 people are using CNN+ on a daily basis two weeks after its launch and an extensive ad campaign.<\/p>\n<\/section>\n<section data-v-f313b7e6=\"\">\n<p>Though the number of daily viewers is lacking, CNN has yet to release the exact number of subscribers it has garnered.<\/p>\n<\/section>\n<section data-v-f313b7e6=\"\">\n<p>CNN executives had initially planned for the streaming service to break even after four years, <em><a href=\"https:\/\/www.axios.com\/cnn-plus-cuts-warner-brothers-discovery-1be0ac3a-6952-4af0-b8e2-03dd6ae0839c.html?utm_source=twitter&#038;utm_medium=social&#038;utm_campaign=editorial&#038;utm_content=economy-business-cnnplus\">Axios<\/a><\/em> reported, with executives noting that much of the subscriber opportunity comes from international markets.<\/p>\n<\/section>\n<section data-v-f313b7e6=\"\">\n<p>If investments are cut, sources told <em><a href=\"https:\/\/www.axios.com\/cnn-plus-cuts-warner-brothers-discovery-1be0ac3a-6952-4af0-b8e2-03dd6ae0839c.html?utm_source=twitter&#038;utm_medium=social&#038;utm_campaign=editorial&#038;utm_content=economy-business-cnnplus\">Axios<\/a><\/em> that those subscriber expectations will need to be drastically reduced.<\/p>\n<\/section>\n<section data-v-f313b7e6=\"\">\n<p>One boost the service may see comes from its recent launch on Roku, one of the largest smart TV companies in the country, and a provider of tv streaming devices.<\/p>\n<\/section>\n<section data-v-f313b7e6=\"\">\n<p>A top executive has noted though that internally there was confusion as to why the launch wasn\u2019t pushed back until after the merger between Discovery and CNN.<\/p>\n<\/section>\n<section data-v-f313b7e6=\"\">\n<p>A source told <em><a href=\"https:\/\/www.axios.com\/cnn-plus-cuts-warner-brothers-discovery-1be0ac3a-6952-4af0-b8e2-03dd6ae0839c.html?utm_source=twitter&#038;utm_medium=social&#038;utm_campaign=editorial&#038;utm_content=economy-business-cnnplus\">Axios<\/a><\/em> that the launch felt rushed, and was pushed out in order for the company to stake claim over the service and the network\u2019s future ahead of the companies\u2019 merger.<\/p>\n<\/section>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"revcontent-slot\" data-v-4da339e1=\"\" data-v-1408f321=\"\">\n<p>Ads by revcontent<\/p>\n<\/p><\/div>\n<section class=\"contributions-container\" data-v-1408f321=\"\">\n<div class=\"partial contributions-epic\" data-v-37b8bc14=\"\" data-v-1408f321=\"\">\n<div class=\"inner\" data-v-37b8bc14=\"\">\n<h2 data-v-37b8bc14=\"\">Join and support independent free thinkers!<\/h2>\n<div class=\"words\" data-v-37b8bc14=\"\">\n<p data-v-37b8bc14=\"\">\n                We\u2019re independent and can\u2019t be cancelled. The establishment<br \/>\n                media is increasingly dedicated to divisive cancel culture,<br \/>\n                corporate wokeism, and political correctness, all while<br \/>\n                covering up corruption from the corridors of power. The need<br \/>\n                for fact-based journalism and thoughtful analysis has never<br \/>\n                been greater. When you support The Post Millennial, you<br \/>\n                support freedom of the press at a time when it&#8217;s under<br \/>\n                direct attack.<br \/>\n                <strong data-v-37b8bc14=\"\">Join the ranks of independent, free thinkers by<br \/>\n                    supporting us today for as little as $1.<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/section>\n<section class=\"comments-area\" data-v-1408f321=\"\"><\/section>\n<section class=\"ntvoboap\" data-v-1408f321=\"\"><\/section>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>American News Apr 12, 2022 3:48 PM EST To date, around $300 million has been spent on the streaming service, which launched on March 29. This amount reportedly includes<\/p>\n","protected":false},"author":498,"featured_media":2315279,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1434854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1434854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/498"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1434854"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1434854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1434854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1434854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1434854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}