{"id":1400435,"date":"2022-03-25T12:44:53","date_gmt":"2022-03-25T16:44:53","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1400435"},"modified":"2022-03-25T12:44:55","modified_gmt":"2022-03-25T16:44:55","slug":"desperation-low-rated-oscars-turns-to-instagram-influencers","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/desperation-low-rated-oscars-turns-to-instagram-influencers\/","title":{"rendered":"Desperation: Low-Rated Oscars Turns to Instagram Influencers"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">14<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fdesperation-low-rated-oscars-turns-to-instagram-influencers%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1400435&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p class=\"subheading\">In its latest bid to boost its sinking ratings, the Academy Awards is turning in desperation to Instagram influencers in what appears like an effort to persuade younger viewers to watch ABC\u2019s live telecast.<\/p>\n<p>The Oscars is teaming up with Meta \u2014 the parent company of Instagram and Facebook \u2014 to incorporate Instagram influencers into this Sunday\u2019s Oscars ceremony, <a href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/oscars-2022-instagram-facebook-reels-1235118047\/\">according<\/a> to <em>The Hollywood Reporter<\/em>.<\/p>\n<figure id=\"D-ROS-B1\" class=\"a8d\"><\/figure>\n<figure id=\"M-ROS-B1\" class=\"a8d\"><\/figure>\n<figure id=\"gmxrevmore\" class=\"H\"><\/figure>\n<p>Twelve Instagram influencers will attend the Oscars where they will create content for Reels, Instagram\u2019s video application that allows users to create short clips. An additional 11 influencers will attend the Oscars pre-show to create content that will be posted on Facebook and Instagram.<\/p>\n<p>The move represents the Academy\u2019s latest social media gambit after previously announcing it is partnering with Twitter to create a new\u00a0\u201c<a href=\"https:\/\/www.breitbart.com\/entertainment\/2022\/02\/15\/oscars-attempts-to-reverse-ratings-free-fall-with-fan-favorite-award-voted-by-twitter-users\/\">fan favorite\u201d award for best picture<\/a>, which will be voted on by Twitter users and announced during ABC\u2019s telecast.<\/p>\n<p>Oscars ratings have plummeted steadily over the past two decades, <a href=\"https:\/\/www.breitbart.com\/entertainment\/2021\/04\/26\/nolte-woketard-oscar-ratings-plummet-58-first-time-below-10-million-viewers\/\">reaching a record low last year<\/a> of around 10 million viewers \u2014 a staggering\u00a058 percent drop from the previous year, which itself was a record low. The Academy is looking for ways to juice ratings as viewers tired of woke lectures from wealthy celebrities continue to tune out by the millions.<\/p>\n<figure id=\"M-ROS-B2\" class=\"a8d\"><\/figure>\n<div id=\"attachment_16581836\" class=\"wp-caption alignleft\"><a href=\"https:\/\/media.breitbart.com\/media\/2021\/05\/disneyabcoscars1.jpg\"><\/a><\/p>\n<p class=\"wp-caption-text\"><em>Jimmy Kimmel, host and executive producer of \u201cJimmy Kimmel Live!\u201d and host of the \u201c90th Oscars.\u201d (Frederick M. Brown\/Getty Images)<\/em><\/p>\n<\/div>\n<p>The situation has become so dire that ABC reportedly <a href=\"https:\/\/www.breitbart.com\/entertainment\/2022\/03\/04\/oscars-disaster-abc-threatened-to-cancel-broadcast-unless-academy-cut-categories-from-live-telecast\/\">threatened to cancel this year\u2019s Oscars<\/a> unless the Academy took drastic steps, including the demotion of several categories to a taped, pre-show event. The decision has enraged many longtime Academy members who feel their categories are being sidelined in favor of social media stunts designed to lure younger viewers.<\/p>\n<p>This year\u2019s Oscars are set to take place Sunday, March 27, at the Dolby Theatre in Hollywood.<\/p>\n<p>As Breitbart News <a href=\"https:\/\/www.breitbart.com\/entertainment\/2022\/02\/14\/triple-woke-amy-schumer-to-host-academy-awards-with-wanda-sykes-regina-hall\/\">reported<\/a>, Amy Schumer will co-host the ceremony along with Wanda Sykes and Regina Hall.<\/p>\n<p><strong><em>Follow David <\/em><em>Ng on Twitter\u00a0<a class=\"x5l\" href=\"https:\/\/twitter.com\/HeyItsDavidNg\" target=\"_blank\" rel=\"noopener external\">@HeyItsDavidNg<\/a>. Have a tip? Contact me at\u00a0<a class=\"c-link x5l\" href=\"mailto:dng@breitbart.com\" target=\"_blank\" rel=\"noopener external\">dng@breitbart.com<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its latest bid to boost its sinking ratings, the Academy Awards is turning in desperation to Instagram influencers in what appears like an effort to persuade younger viewers to<\/p>\n","protected":false},"author":22,"featured_media":2315279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1400435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1400435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1400435"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1400435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1400435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1400435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1400435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}