{"id":1296144,"date":"2022-02-14T07:47:25","date_gmt":"2022-02-14T12:47:25","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1296144"},"modified":"2022-02-14T12:52:35","modified_gmt":"2022-02-14T17:52:35","slug":"scores-snores-and-fumbles-the-best-and-worst-super-bowl-commercials","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/scores-snores-and-fumbles-the-best-and-worst-super-bowl-commercials\/","title":{"rendered":"Scores, Snores And Fumbles: The Best And Worst Super Bowl Commercials"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fscores-snores-and-fumbles-the-best-and-worst-super-bowl-commercials%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1296144&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/02\/Readers-Pass-Craig-Super-Bowl-Ad-Reactions-1.jpg\" class=\"ff-og-image-inserted\" alt=\"image\" \/><\/div>\n<p><span>As someone who has made a number of Super Bowl ads, I\u2019m naturally curious to see what brands do with this exorbitantly expensive and unique opportunity. After all, for just one day a year, America wants to watch commercials. No skipping. No complaining. Corporations get a captive audience of 100 million people over the course of 4 hours \u2014 all at the cost of 7 million dollars per 30 seconds. So, it\u2019s always interesting to see what brands do with this exorbitantly expensive and unique opportunity.&nbsp;<\/span><\/p>\n<p><span>The last few years, Super Bowl ads have been preachy and woke. You came for the party, but brands gave you a progressive sermon. This year, most corporations opted to steer clear of blatant wokery. Does that mean the ads were good? Not necessarily.&nbsp;<\/span><\/p>\n<p><span>Overall, it was a lackluster crop of meh. Trends? As per the last few years, men were generally portrayed as sheepish dolts. Women as powerful Greek goddesses who like to drive trucks (Toyota). White people were the butt of most every joke. But what else did you expect? Corporate America hates you.<\/span><span>&nbsp;<\/span><\/p>\n<p><span>So, which brands scored, if any? Which snored? And which brands fumbled the opportunity? Glad you asked. Here\u2019s our take.&nbsp;<\/span><\/p>\n<h3><strong>SCORES (Congrats, you didn\u2019t light a match to 7 million bucks.)&nbsp;&nbsp;<\/strong><\/h3>\n<p><b><a href=\"https:\/\/www.youtube.com\/watch?v=UYoa64x59g4\">Dr Evil General Motors Super Bowl<\/a> \u2013 <\/b><span>If we must be lectured about climate change for the trillionth time, let it be by Dr Evil. Kudos to the writers, Mike Myers and the whole cast from Austin Powers. Plenty of funny jokes. It was enough to make you long for the days when comedies were uncouth and inappropriately funny. Still, I\u2019m not sure electric cars, which run on electricity generated primarily by fossil fuels like coal, are solving the \u201cclimate emergency\u201d. (Not to mention the batteries probably have a half-life of a gazillion years.) Anyways, GM wants you to know they\u2019re pretty much all-electric going forward. Message received. Score.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=Ut3m9OK1c7Y\"><b>FTX SUPERBOWL AD<\/b><\/a><\/p>\n<p><span>Larry David plays a naysayer through the ages who questions every game-changing invention in history, like the wheel and lightbulb. This was among the funniest ads in the Superbowl. It was built on a solid insight: people have reservations about crypto, so why not go right at the elephant in the room? FTO did exactly that and cleverly cast Larry David who simply played Larry David, a hard-to-please uber skeptic. Very fun. Score.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=1zLsUhOCqyU\"><b>Coinbase<\/b><\/a><\/p>\n<p><span>Perhaps the most minimalist Superbowl ad ever made and pretty darn brilliant. 60 seconds of a bouncing QR code set to a goofy song is all it took for a healthy chunk of America to lift their phones and take the click bait. When they did, they were offered crypto at a discount if they signed up for a Coinbase account. Only quibble: a 30 second ad would have sufficed and they would have saved 7 million. Still, a definite score.&nbsp;&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=d0UEAr8I9G8\"><b>Amazon\u2019s Big Game Commercial: Mind Reader<\/b><\/a><\/p>\n<p><span>I want to dislike this ad, especially since it\u2019s based on the reality that Alexa is not only eavesdropping on me, but also is algorithmically guessing my next move. That said, if we\u2019re all going to become slaves to AI in the future, we can at least hope our digital overlord has Alexa\u2019s sense of humor. Reluctantly, I admit, it\u2019s a score.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=Bu56KAaIcac\"><b>Nissan Z<\/b><\/a><\/p>\n<p><span>This story follows Eugene Levy\u2019s journey from pensive, cautious actor to Fabio-esque action hero. The vehicle that transforms him? The Nissan Z. The spot had all the stuff of big Superbowl ads \u2014 explosions, action and some smiles. Car looked beautiful, too. Score.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=4XTdIxmY5UI\"><b>E*TRADE Baby \u201cOff The Grid\u201d<\/b><\/a><\/p>\n<p><span>The E*Trade baby is back. He apparently had enough of Wall Street fame and became a mountain recluse. It was never clear why E*Trade retired him to begin with. Campaign fatigue? In any case, America likely can\u2019t remember a single E*Trade ad without the baby. This commercial is not among the best of the campaign, however. Nevertheless, talking babies are always a winning Super Bowl play. Score.&nbsp;<\/span><span>&nbsp;<\/span><\/p>\n<h3><strong>SNORES (Neither good nor bad, therefore we spit you out.)&nbsp;<\/strong><\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=nUC1QA5gRcU\"><b>BMW: <\/b><b>Zeus &amp; Hera&nbsp;<\/b><\/a><\/p>\n<p><span>Arnold apparently had the courage to leave his house to make a Super Bowl commercial. He\u2019s been very worried about the unvaccinated among us and sounding a lot like a neurotic granny these days. That said, in this spot Arnold plays Zeus, who\u2019s recently retired from the deity game. Bored with his golden years, his wife, played by the beautiful Salma Hayek, brings him a BMW to bring the spark back into his life. This spot was one of many Superbowl ads for electric cars and it was decent. Still the BMW electric car is way late to the electric party. Elon is already there, in a far cooler ride and he makes for better dinner conversation. Sorry, Arnold. Snore.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=LcmAlpIp3oM\"><b>Meta Quest: Old Friends. New Fun&nbsp;<\/b><\/a><\/p>\n<p><span>It had so much promise. Animatronic band loses their gig at a local diner when it closes, presumably due to lockdowns (I\u2019m joking about the lockdown part. Kinda). We then follow the down-and-out journey of one of the animatronic band members, a loveable dog. The problem is that the answer to losing his real-world life is living a fake one in the unreal metaverse. Once he slides on the Oculus goggles, our loveable dog is virtually reunited with his animatronic friends. The final shot shows the dog happily living in his imaginary world, gesticulating, all alone, in a darkened room. It was a depressing glimpse of what we all will look like if Big Tech gets their way. No thanks. Snore.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=ReVzXmxYHHc\"><b>Expedia: Stuff&nbsp;<\/b><\/a><\/p>\n<p><span>Expedia used their big game spot to remind everyone that it\u2019s experiences that matter more than stuff. Fair point and nice execution. But the experience of traveling isn\u2019t what it used to be. Australia and New Zealand look more like island prisons these days. It appears France likes to beat their citizens who don\u2019t comply. Austria has covid police running around asking for people\u2019s vaxx papers. So, are the typical Americans watching the Superbowl looking to travel overseas in the current climate? It\u2019s questionable. Snore.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=nPBxJ2yar-A\"><b>Budweiser: \u201cA Clydesdale\u2019s Journey\u201d<\/b><\/a><\/p>\n<p><span>Are we going to dis a spot about a Clydesdale tripping on barbed wire, breaking his leg and making a return to glory? No. But we\u2019re also not going to say Budweiser delivered the goods. They\u2019ve told better stories in this campaign. Also, after half of America cowered behind masks for two years straight, is \u201cHome of the Brave\u201d the descriptor that really comes to Budweiser\u2019s mind? Snore.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=_9JLZajQ8zQ\"><b>Taco Bell: \u201cThe Grande Escape\u201d<\/b><\/a><\/p>\n<p><span>Who is Doja Cat? And why did she mess with Hole\u2019s epic song? And do clowns breaking out of clown school, only to become normalish people, really equal Live Mas? These are the questions millions of hungover Americans are pondering, along with \u201cwhy did I eat that suspicious-looking chili?\u201d One more question: Why did Taco Bell go with this idea again? Check out their 2013 Super Bowl <a href=\"https:\/\/www.youtube.com\/watch?v=Oy4Ogxikuv4\">ad<\/a><\/span><span>. (Full disclosure: I helped create the oldsters ad, so I\u2019m obviously incredibly biased and hence, all the above comments should largely be ignored.) Snore.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=Z6HbCcSKJGQ\"><b>\u201cGoodbye Cable\u201d Super Bowl<\/b><\/a><\/p>\n<p><span>Leftism makes people miserable and humorless. The once funny Jim Carrey is no exception. He\u2019s spent the last few years drawing tortured pictures of Donald Trump that seemed to say more about Carrey\u2019s mental state, than 45\u2019s. So, when he showed up for a reprise of the Cable Guy in Super Bowl 22, not surprisingly, there wasn\u2019t a single big laugh to be found. Regrettably, a snore.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=1L3h-PqISso\"><b>Hellmann\u2019s Mayonnaise&nbsp;<\/b><\/a><\/p>\n<p><span>I liked this ad better when Reebok <a href=\"https:\/\/www.youtube.com\/watch?v=P2NjFEyceJw\">did it<\/a> with Terry Tate over 15 years ago. And when it was done again for Snickers <a href=\"https:\/\/www.youtube.com\/watch?v=18ya0-OZ58s\">with<\/a> the amazing Betty White.&nbsp;<\/span><span>Yes, tackling unexpecting people is funny, but it\u2019s been funnier. Snore.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=B4QI0VzbkHk\"><b>Polestar&nbsp;<\/b><\/a><\/p>\n<p><span>Polestar was yet another electric car entry. Their ad was all type and no story. The idea? Take a poke at Elon Musk, the guy who single-handedly (okay, with considerable government subsidies) made the electric car viable. \u201cNo Conquering Mars\u201d the ad claims, in an obvious jab at Musk\u2019s other company, SpaceX. You\u2019re right, Polestar. You won\u2019t be conquering Mars. You\u2019ll be playing catch up on the road Musk paved for you over 10 years ago. Meanwhile, Elon will set his eyes on the 4<\/span><span>th<\/span><span> planet from the sun. Snore.<\/span><\/p>\n<h3><strong>FUMBLES (Ad agency is on thin ice this morning)&nbsp;<\/strong><\/h3>\n<p><b><a href=\"https:\/\/www.youtube.com\/watch?v=PqgaQ9WnJSI\">Meet Cue: A New Smart Device for Your Health<\/a>&nbsp;<\/b><\/p>\n<p><span>Creepiest ad of the game by a mile. Cue is a new product for anal retentive adults to test their kids every five minutes to discover if they are covid positive. Cue is wired into the internet, which has dystopian implications for anyone with the slightest imagination of how tech like this could be misused. The commercial shows the cubical Cue talking to the other things in Covid Karen\u2019s home. We watch conversation between a Roomba, a phone, a wi-fi camera with its all-seeing eye and a connected thermostat. If Cue exists to allay our fears, I\u2019m not sure the ad communicated that, except for the most terrified of Covidiots. But it did deliver an Orwellian vibe that only Big Brother and neurotics could love. Fumble.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=XhUgcYw9cj4&amp;t=59s\"><b>Lizzo In Real Tone #SeenOnPixel<\/b><\/a><\/p>\n<p><span>Racism, we\u2019re told, is woven into all American systems \u2013 even the operating systems on digital cameras. That is, until now. Thankfully, Google\u2019s cameras finally stopped being racist with the debut of its new Real Tone technology that promises to properly capture people with \u201cdarker skin tones,\u201d not just those with White Privilege. The terrible photos shown early on in this Pixel commercial purport to show how non-inclusive typical camera technology is. But the bad pics just look like the product of terrible lighting. Turns out, if you backlight someone you turn them into a shadow \u2013 no matter who the subject is. It\u2019s photography 101. This is peak corporate wokeness, on par with the racialization of <\/span><a href=\"https:\/\/www.npr.org\/2022\/02\/09\/1078977416\/race-chat-emoji-skin-tone-colors\"><span>Emojis<\/span><\/a><span>. Enough already. Fumble.<\/span><\/p>\n<p><b><a href=\"https:\/\/www.youtube.com\/watch?v=kmqW6nmC3Po\">T-Mobile: Dolly Parton and Miley Cyrus Help 5G Phones\u2019 Dreams Come True<\/a>&nbsp;<\/b><\/p>\n<p><span>Dolly, was that you? The intention here was a misdirect: you\u2019re supposed to think it\u2019s some philanthropic ad, but then Dolly tells you she has to get something \u201coff her chest\u201d and then pulls a new 5G phone out of her bra. That was supposed to be funny, but it didn\u2019t land. The button with Miley didn\u2019t land either. But that didn\u2019t stop T-Mobile from doing a part 2 later in the game. This time, a \u201cWe are the World\u201d parody song that was also a fail. Fumble.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=AV8NXzi5Lj0\"><b>Disney +<\/b><\/a><\/p>\n<p><span>Disney+\u2019s ad gets a preemptive fumble rating just for canceling Gina Carano. But hey, their loss, our gain. In any case, their ad is a fumble because the idea is blah, especially for a company as imaginative as Disney. But then, they\u2019ve gone woke and wokeness kills creativity. In any case, what was the idea here? Goats dressed up as Disney characters because Disney+ has the greatest movies and shows of all time. Get it? I know, it\u2019s a stretch. Even Steven Spielberg couldn\u2019t save this film. Double fumble.<\/span><\/p>\n<p><em><span>Brett Craig is EVP, Creative at The Daily Wire. He has created multiple Superbowl ads and was featured on Adweek\u2019s Top 50 movers and shakers list.<\/span><\/em><\/p>\n<p><i>The views expressed in this opinion piece are the author\u2019s own and do not necessarily represent those of The Daily Wire.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As someone who has made a number of Super Bowl ads, I\u2019m naturally curious to see what brands do with this exorbitantly expensive and unique opportunity. After all, for just &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2315279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1296144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1296144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1296144"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1296144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1296144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1296144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1296144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}