{"id":1268392,"date":"2022-02-03T14:23:23","date_gmt":"2022-02-03T19:23:23","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1268392"},"modified":"2022-02-03T14:23:28","modified_gmt":"2022-02-03T19:23:28","slug":"personal-data-profits-facebook-says-apples-privacy-measures-will-cost-it-10-billion","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/personal-data-profits-facebook-says-apples-privacy-measures-will-cost-it-10-billion\/","title":{"rendered":"Personal Data = Profits: Facebook Says Apple&#039;s Privacy Measures Will Cost It $10 Billion"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fpersonal-data-profits-facebook-says-apples-privacy-measures-will-cost-it-10-billion%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1268392&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p class=\"subheading\">Facebook stated as part of its earnings release on Wednesday that the consumer privacy measures recently taken by Apple have made it harder for Mark Zuckerberg\u2019s empire to track every detail of its users\u2019 lives, which will cost the social media giant $10 billion in 2022 due to a decrease in the ability to target advertisements.<\/p>\n<p>MacRumors <a href=\"https:\/\/www.macrumors.com\/2022\/02\/03\/facebook-10-billion-in-2022-apple-measures\/\">reports<\/a>&nbsp;that Facebook admitted during its earnings call that Apple\u2019s recent iOS privacy updates are having a negative effect on the social media giant\u2019s business. Facebook expects to lose around $10 billion in 2022 as a result of <a href=\"https:\/\/www.breitbart.com\/tech\/2021\/10\/22\/snapchat-boss-says-apple-privacy-rules-are-hurting-ad-revenue\/\">Apple\u2019s privacy updates<\/a> that make it harder for sites like Facebook to track users across other apps and websites.<\/p>\n<figure id=\"D-ROS-B1\" class=\"a8d\"><\/figure>\n<figure id=\"M-ROS-B1\" class=\"a8d\"><\/figure>\n<figure id=\"gmxrevmore\" class=\"H\"><\/figure>\n<div id=\"attachment_19384154\" class=\"wp-caption alignnone\"><a href=\"https:\/\/media.breitbart.com\/media\/2022\/01\/GettyImages-944204428-e1641480910116.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-19384154\" src=\"https:\/\/media.breitbart.com\/media\/2022\/01\/GettyImages-944204428-1024x674.jpg\" alt=\"Facebook\" width=\"990\" height=\"652\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">(SAUL LOEB\/AFP via Getty Images)<\/p>\n<\/div>\n<div id=\"attachment_14170112\" class=\"wp-caption alignnone\"><a href=\"https:\/\/media.breitbart.com\/media\/2020\/08\/wi\/afp\/11\/apple-ceo-tim-cook-at-september-2019-product-launch-steered-tech-giant-bringing-it.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14170112\" src=\"https:\/\/media.breitbart.com\/media\/2020\/08\/wi\/afp\/11\/apple-ceo-tim-cook-at-september-2019-product-launch-steered-tech-giant-bringing-it.jpg\" alt=\"AFP\" width=\"768\" height=\"488\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">\u00a9 AFP\/File Josh Edelson<\/p>\n<\/div>\n<p>Facebook reported revenue of $33.67 billion this week, a figure higher than expected. But the firm also <a href=\"https:\/\/www.breitbart.com\/tech\/2022\/02\/03\/get-zucked-facebook-loses-daily-users-for-first-time-ever-stock-plummets-23\/\">reported a decrease<\/a> in global daily users for the first time in the company\u2019s history, causing stock prices to plummet by 23 percent, wiping out approximately $200 billion in market value.<\/p>\n<figure id=\"M-ROS-B2\" class=\"a8d\"><\/figure>\n<p>Facebook also offered lower guidance for the first quarter of 2022, saying that it expects to see around $27 to $29 billion in revenue, falling short of $30 billion expectations, Facebook put most of the blame for this on Apple\u2019s recently introduced App Tracking Transparency (ATT) framework which requires users to give apps permission to track them across other apps and websites.<\/p>\n<p>Facebook COO Sheryl Sandberg said during an earnings call on Wednesday:<\/p>\n<blockquote>\n<p>First, ads. Like others in our industry, we\u2019ve faced headwinds as a result of Apple\u2019s iOS changes. As we described last quarter, Apple created two challenges for advertisers. One is that the accuracy of our ads targeting decreased, which increased the cost of driving outcomes. The other is that measuring those outcomes became more difficult.<\/p>\n<\/blockquote>\n<p>CFO David Wehner said that it expects Apple\u2019s privacy measures to have a more significant effect in the coming year.&nbsp;\u201cAnd we believe the impact of iOS overall as a headwind on our business in 2022 is on the order of $10 billion, so it\u2019s a pretty significant headwind for our business,\u201d said Wehner.<\/p>\n<p>Wehner also alleged that Apple favored Google\u2019s Ad Search as&nbsp;\u201cApple continues to take billions of dollars a year from Google Search ads, [so] incentive clearly exists for this policy discrepancy to continue.\u201d Wehner stated:<\/p>\n<blockquote>\n<p>And if you look at it, we believe those restrictions from Apple are designed in a way that carves out browsers from the tracking prompts Apple requires for apps. And so what that means is that search ads could have access to far more third-party data for measurement and optimization purposes than app-based ad platforms like ours.<\/p>\n<p>So when it comes to using data, you can think of it \u2014 that it\u2019s not really apples-to apples for us. And as a result, we believe Google\u2019s search ads business could have benefited relative to services like ours that face a different set of restrictions from Apple. And given that Apple continues to take billions of dollars a year from Google Search ads, the incentive clearly exists for this policy discrepancy to continue.<\/p>\n<\/blockquote>\n<p>Read more at <a href=\"https:\/\/www.macrumors.com\/2022\/02\/03\/facebook-10-billion-in-2022-apple-measures\/\">Macrumors here.<\/a><\/p>\n<p><strong><i>Lucas Nolan is a reporter for Breitbart News covering issues of free speech and online censorship. Follow him on Twitter&nbsp;<\/i><i><a class=\"x5l\" href=\"https:\/\/twitter.com\/lucasnolan\" target=\"_blank\" rel=\"noopener external\">@LucasNolan<\/a>&nbsp;<\/i><i>or contact via secure email at the address&nbsp;<a class=\"x5l\" href=\"mailto:lucasnolan@protonmail.com\" target=\"_blank\" rel=\"noopener external\">lucasnolan@protonmail.com<\/a><\/i><i><\/i><\/strong><i><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook stated as part of its earnings release on Wednesday that the consumer privacy measures recently taken by Apple have made it harder for Mark Zuckerberg\u2019s empire to track every &#8230;<\/p>\n","protected":false},"author":28,"featured_media":2315279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1268392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1268392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1268392"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1268392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1268392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1268392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1268392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}