{"id":123810,"date":"2021-02-10T17:23:12","date_gmt":"2021-02-10T22:23:12","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=123810"},"modified":"2021-02-10T17:42:56","modified_gmt":"2021-02-10T22:42:56","slug":"facebook-testing-a-number-of-approaches-to-limiting-political-content","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/facebook-testing-a-number-of-approaches-to-limiting-political-content\/","title":{"rendered":"Facebook Testing \u2018A Number Of Approaches\u2019 To Limiting Political Content"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Ffacebook-testing-a-number-of-approaches-to-limiting-political-content%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=123810&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/02\/Mark-Zuckerberg-1.jpg?w=1200&amp;h=800&amp;ixlib=react-9.0.3\" class=\"ff-og-image-inserted\" \/><\/div>\n<p>Facebook is planning to roll out measures to reduce political content on its platform for some of its users, the social media company announced Wednesday.<\/p>\n<p>\u201cAs Mark Zuckerberg <a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2020\/q4\/FB-Q4-2020-Conference-Call-Transcript.pdf\">mentioned<\/a> on our recent earnings call, one common piece of feedback we hear is that people don\u2019t want political content to take over their News Feed,\u201d read a blog post from Aastha Gupta, who is the Facebook\u2019s product management director.<\/p>\n<p>\u201cOver the next few months, we\u2019ll work to better understand peoples\u2019 varied preferences for political content and test a number of approaches based on those insights,\u201d Gupta continued, and went on to explain how Facebook is going to reduce the amount of political content in the news feed of its users in Canada, Brazil, and Indonesia this week, followed by the U.S. in the coming weeks.<\/p>\n<p>\u201cDuring these initial tests we\u2019ll explore a variety of ways to rank political content in people\u2019s feeds using different signals, and then decide on the approaches we\u2019ll use going forward,\u201d said Gupta. \u201cCOVID-19 information from authoritative health organizations like the CDC and WHO, as well as national and regional health agencies and services from affected countries, will be exempt from these tests. Content from official government agencies and services will also be exempt.\u201d<\/p>\n<p>\u201cTo determine how effective these new approaches are, we\u2019ll survey people about their experience during these tests. It\u2019s important to note that we\u2019re not removing political content from Facebook altogether. Our goal is to preserve the ability for people to find and interact with political content on Facebook, while respecting each person\u2019s appetite for it at the top of their News Feed.\u201d<\/p>\n<p>Gupta claimed that based on analysis Facebook has done, <a href=\"https:\/\/about.fb.com\/news\/2020\/11\/what-do-people-actually-see-on-facebook-in-the-us\/\">political content only makes up about 6%<\/a>&nbsp;of what U.S. users see on Facebook, but conceded that clamping down on political content \u201ccan impact someone\u2019s overall experience.\u201d She pointed to various methods Facebook users can implement to better control what shows up in their News Feed. \u201cBut we\u2019re always trying to make News Feed better, and this means finding a new balance of the content people want to see,\u201d Gupta said, adding, \u201cAs we embark on this work, we\u2019ll share what we learn and the approaches that show the most promise.\u201d<\/p>\n<p>Facebook and other Big Tech companies such as Twitter have faced increasing backlash and accusations of censorship in recent months, especially since former President Donald Trump was banned from several social media platforms.<\/p>\n<p>As The Daily Wire reported:<\/p>\n<blockquote>\n<p><em>Sixty percent of battleground voters view Democrats\u2019 latest effort to impeach President Donald Trump as another \u201cwaste of time and money\u201d and are seeking an orderly transition of power, a leaked internal memo shows.<\/em><\/p>\n<p><em>These key voters were also found to fear Big Tech censorship, in the wake of the apparently coordinated effort to excommunicate Trump from their platforms and eliminate conservative competitors like Parler.<\/em><\/p>\n<\/blockquote>\n<p><strong>Related<\/strong>: <strong><a href=\"https:\/\/www.dailywire.com\/news\/key-voters-little-appetite-impeachment-fear-big-tech-censorship\" target=\"_blank\" rel=\"noopener noreferrer\">Key Voters Have Little Appetite For Impeachment, Fear Big Tech Censorship, Internal Memo Shows<\/a><\/strong><\/p>\n<p><em><span>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a<\/span><\/em> <a href=\"https:\/\/www.dailywire.com\/subscribe\"><em><span>member<\/span><\/em><\/a><em><span>.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is planning to roll out measures to reduce political content on its platform for some of its users, the social media company announced Wednesday. \u201cAs Mark Zuckerberg mentioned on &#8230;<\/p>\n","protected":false},"author":1,"featured_media":1893142,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[5629,4573,6288,4821,3753,6287],"class_list":["post-123810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-approaches","tag-facebook","tag-limiting","tag-number","tag-political","tag-testing"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/123810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=123810"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/123810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1893142"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=123810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=123810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=123810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}