{"id":123682,"date":"2021-02-10T16:40:16","date_gmt":"2021-02-10T21:40:16","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=123682"},"modified":"2021-02-10T16:57:32","modified_gmt":"2021-02-10T21:57:32","slug":"aunt-jemima-unveils-new-name","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/aunt-jemima-unveils-new-name\/","title":{"rendered":"Aunt Jemima Unveils New Name"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">10<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Faunt-jemima-unveils-new-name%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=123682&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/02\/AuntJemima.jpg?w=1200&amp;h=800&amp;ixlib=react-9.0.3\" class=\"ff-og-image-inserted\" \/><\/div>\n<p>After retiring the pancake mascot Aunt Jemima for good, Quaker Oats has announced a new name to sell their brand of breakfast goods: Pearl Milling Company.<\/p>\n<p>\u201cQuaker Oats said Tuesday that its Aunt Jemima brand pancake mix and syrup will be renamed Pearl Milling Company. Aunt Jemima products will continue to be sold until June, when the packaging will officially change over,\u201d reports <a href=\"https:\/\/abc7.com\/food\/aunt-jemima-brand-gets-a-new-name\/10324877\/?fbclid=IwAR1laGto1ID1e-U5Y7hpYNGFL_QzoTuTM74HqzdcchyWdu14qBvB4OcPWwU\">ABC<\/a>.<\/p>\n<p>\u201cQuaker said Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of self-rising pancake mix. While the brand will be new to store shelves, the boxes and bottles of syrup will still have the familiar red packaging of Aunt Jemima,\u201d the report continued. \u201cQuaker said it sought input from customers, employees and external cultural experts as it developed the new brand name.\u201d<\/p>\n<p>Quaker announced in June of last year that it would be retiring the famous brand following the Black Lives Matter protests that spread across the nation following the death of George Floyd at the hands of a white Minneapolis police officer.<\/p>\n<p>\u201cAs we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers\u2019 expectations,\u201d Quaker said in a statement. \u201cWe recognize Aunt Jemima\u2019s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.\u201d<\/p>\n<p>Shortly after Quaker announced that it would be changing the name of Aunt Jemima, the company Dreyer\u2019s said it would be renaming its famous Eskimo Pie to something less \u201cderogatory.\u201d In October of last year, the company revealed the new name to be Edy\u2019s Pie. Dreyer denounced the \u201cEskimo Pie\u201d name as \u201cderogatory\u201d while vowing to change it in the name of \u201cracial equality.\u201d<\/p>\n<p>\u201cWe are committed to being a part of the solution on racial equality, and recognize the term is derogatory,\u201d the&nbsp;<a href=\"https:\/\/www.dailywire.com\/news\/eskimo-pies-to-change-derogatory-name-after-aunt-jemima-outrage\">company said<\/a>. \u201cThis move is part of a larger review to ensure our company and brands reflect our people values.\u201d<\/p>\n<p>In early 2020, the butter company Land O\u2019 Lakes announced that it would be removing the famed \u201cButter Maiden\u201d \u2014 a Native American woman named Mia \u2014 from its packaging, a logo designed by Native American artist Patrick DesJarlait. In <a href=\"https:\/\/www.dailywire.com\/news\/native-american-artist-my-father-drew-the-land-o-lakes-maiden-and-she-isnt-a-stereotype\">an article<\/a>&nbsp;for The Washington Post, DesJarlait\u2019s son, Robert, said his father crafted the logo to \u201cfoster a sense of Indian pride.\u201d<\/p>\n<p>\u201cWith the redesign, my father made Mia\u2019s Native American connections more specific,\u201d he wrote. \u201cHe changed the beadwork designs on her dress by adding floral motifs that are common in Ojibwe art. He added two points of wooded shoreline to the lake that had often been depicted in the image\u2019s background. It was a place any Red Lake tribal citizen would recognize as the Narrows, where Lower Red Lake and Upper Red Lake meet.\u201d<\/p>\n<p><strong>Related:&nbsp;<a href=\"https:\/\/www.dailywire.com\/news\/dreyers-unveils-new-name-for-derogatory-eskimo-pie\">Dreyer\u2019s Unveils New Name For \u2018Derogatory\u2019 Eskimo&nbsp;Pie<\/a><\/strong><\/p>\n<p><em><span>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a<\/span><\/em> <a href=\"https:\/\/www.dailywire.com\/subscribe\"><em><span>member<\/span><\/em><\/a><em><span>.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After retiring the pancake mascot Aunt Jemima for good, Quaker Oats has announced a new name to sell their brand of breakfast goods: Pearl Milling Company. \u201cQuaker Oats said Tuesday &#8230;<\/p>\n","protected":false},"author":1,"featured_media":1890089,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[6266,6267,6225,3984],"class_list":["post-123682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-aunt","tag-jemima","tag-name","tag-unveils"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/123682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=123682"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/123682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1890089"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=123682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=123682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=123682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}