{"id":1230344,"date":"2022-01-21T16:22:21","date_gmt":"2022-01-21T21:22:21","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1230344"},"modified":"2022-01-21T16:22:37","modified_gmt":"2022-01-21T21:22:37","slug":"peloton-to-halt-production-of-exercise-equipment-amid-demand-slowdown","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/peloton-to-halt-production-of-exercise-equipment-amid-demand-slowdown\/","title":{"rendered":"Peloton to Halt Production of Exercise Equipment Amid Demand Slowdown"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fpeloton-to-halt-production-of-exercise-equipment-amid-demand-slowdown%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1230344&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p class=\"subheading\">Peloton has reportedly halted the production of its bikes and treadmills due to poor demand for its connected home fitness machines. The premium brand ran hot and heavy during the coronavirus lockdown but has admitted a \u201csignificant reduction\u201d in demand due to factors including competition and inflation.<\/p>\n<p>CNBC <a href=\"https:\/\/www.cnbc.com\/2022\/01\/20\/peloton-to-pause-production-of-its-bikes-treadmills-as-demand-wanes.html\">reports<\/a>&nbsp;that the connected fitness machine manufacturer Peloton has temporarily halted the production of its fitness products citing low consumer demand. The company is reportedly looking to control costs, Breitbart News <a href=\"https:\/\/www.breitbart.com\/tech\/2022\/01\/17\/bidenflation-peloton-to-hike-prices-on-exercise-equipment-citing-rising-costs\/\">recently reported<\/a>&nbsp;that the company was increasing the price of its current Bike and Tread products claiming that the increase was due to inflation.<\/p>\n<figure id=\"D-ROS-B1\" class=\"a8d\"><\/figure>\n<figure id=\"M-ROS-B1\" class=\"a8d\"><\/figure>\n<figure id=\"gmxrevmore\" class=\"H\"><\/figure>\n<div id=\"attachment_18721586\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/11\/Peloton-CEO-John-Foley.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18721586\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/11\/Peloton-CEO-John-Foley.jpg\" alt=\"Peloton CEO John Foley\" width=\"640\" height=\"480\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Peloton CEO John Foley ( Kimberly White \/Getty)<\/p>\n<\/div>\n<div id=\"attachment_17441578\" class=\"wp-caption alignnone\"><a href=\"https:\/\/media.breitbart.com\/media\/2021\/08\/wi\/ap\/09\/virus-outbreak-future-of-fitness-photo-sunday-aug-2021-cindy-cicchinelli-peloton-exercise-mac.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-17441578\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/01\/virus-outbreak-future-of-fitness-photo-sunday-aug-2021-cindy-cicchinelli-peloton-exercise-mac-1024x729-1.jpg\" alt=\"The Associated Press\" width=\"990\" height=\"705\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">(AP Photo\/Keith Srakocic)<\/p>\n<\/div>\n<p>Peloton reportedly plans to pause Bike production for two months, from February to March. The company halted production of its Bike+ product in December and has no plans to resume production until June. The company stated in a confidential presentation on January 10 that demand for its connected fitness equipment has faced a \u201csignificant reduction,\u201d due to inflation, increased competition, and shoppers\u2019 price sensitivity.<\/p>\n<figure id=\"M-ROS-B2\" class=\"a8d\"><\/figure>\n<p>Peloton appears to have incorrectly predicted the demand for its products after seeing a major spike in demand during the coronavirus pandemic. Now the company has thousands of exercise bicycles and treadmills sitting in warehouses without the demand from consumers to eagerly buy them.<\/p>\n<p>Peloton shares were down 23.9 percent to $24.22 on Thursday at market close, bringing the market value of the stock to $7.9 billion. The company\u2019s recent presentation shows that it had initially set predictions for demand and deliveries in the third and fourth quarter the turned out to be far too high.<\/p>\n<p>Peloton also stated that email capture rates for the debut of its new $459 strength training product codenamed \u201cProject Tiger\u201d have been low. Email capture rates track the number of people who have signed up to receive extra information about a product. Peloton stated that this was a sign of&nbsp;\u201ca more challenging post-Covid demand environment.\u201d<\/p>\n<p>Read more at <a href=\"https:\/\/www.cnbc.com\/2022\/01\/20\/peloton-to-pause-production-of-its-bikes-treadmills-as-demand-wanes.html\">CNBC here.<\/a><\/p>\n<p><strong><i>Lucas Nolan is a reporter for Breitbart News covering issues of free speech and online censorship. Follow him on Twitter&nbsp;<\/i><i><a class=\"x5l\" href=\"http:\/\/twitter.com\/lucasnolan\" target=\"_blank\" rel=\"noopener external\">@LucasNolan<\/a>&nbsp;<\/i><i>or email him at&nbsp;<\/i><i><a href=\"https:\/\/www.breitbart.com\/\">lnolan@breitbart.com<\/a><\/i><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peloton has reportedly halted the production of its bikes and treadmills due to poor demand for its connected home fitness machines. The premium brand ran hot and heavy during the &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2315279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1230344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1230344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1230344"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1230344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1230344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1230344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1230344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}