{"id":122386,"date":"2021-02-09T15:44:23","date_gmt":"2021-02-09T20:44:23","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=122386"},"modified":"2021-02-09T15:58:08","modified_gmt":"2021-02-09T20:58:08","slug":"super-bowl-posts-worst-ratings-since-2007-despite-homebound-audience","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/super-bowl-posts-worst-ratings-since-2007-despite-homebound-audience\/","title":{"rendered":"Super Bowl Posts Worst Ratings Since 2007 Despite Homebound Audience"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fsuper-bowl-posts-worst-ratings-since-2007-despite-homebound-audience%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=122386&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/02\/GettyImages-1300926903.jpg?w=1200&amp;h=800&amp;ixlib=react-9.0.3\" class=\"ff-og-image-inserted\" \/><\/div>\n<p>Sunday\u2019s Super Bowl broadcast drew fewer than 100 million viewers, making it the least-watched Super Bowl in over a decade.<\/p>\n<p>Although COVID-19 restrictions kept the game\u2019s audience mostly homebound, viewers failed to tune in to Sunday\u2019s National Football League championship game, though it was still the highest-rated program on television Sunday night.<\/p>\n<p>\u201cSuper Bowl LV attracted 96.4 million viewers for&nbsp;ViacomCBS on Sunday, the company announced Tuesday, as the Tampa Bay Buccaneers beat the Kansas City Chiefs, 31-9,\u201d <a href=\"https:\/\/www.cnbc.com\/2021\/02\/09\/super-bowl-ratings-game-fails-to-attract-more-than-100-million-viewers.html\">according to CNBC<\/a>. \u201cIt\u2019s the lowest watched Super Bowl since 2007, when the Indianapolis Colts played the Chicago Bears, another CBS broadcast. That game attracted 93.1 million viewers, according to Octagon\u2019s media division data provided to CNBC.\u201d<\/p>\n<p>\u201cResearch firm Nielsen, which handles TV viewership data responded on Monday afternoon to inquires about the delay in releasing the information,\u201d the outlet noted. \u201cIn a statement to Deadline, a spokesperson said the metrics would include out of home (OOH) numbers. Those numbers represent TVs in places like bars and restaurants and augment viewership data for the NFL.\u201d<\/p>\n<p>Unfortunately for the NFL, OOH numbers are low; although many states now allow indoor dining \u2014 a practice that was nearly eliminated during the height of the coronavirus pandemic in 2020 \u2014 restaurants are still severely limited in how many people they can welcome to dine and drink indoors. It\u2019s also unlikely that people gathered in large numbers to watch the big game together; the <a href=\"https:\/\/www.dailywire.com\/news\/now-is-not-the-time-fauci-advises-against-super-bowl-parties\">federal government and most state governments discouraged hosting Super Bowl parties<\/a> while COVID-19 remains a threat.<\/p>\n<p>CBS did tell CNBC and Deadline that it saw a growth in the number of people watching the game online. The \u201ccompany said the stream averaged 5.7 million viewers per minute,\u201d CNBC reported, noting that the CBS All Access app had difficulty halfway through the game, which could have turned off some online-only viewers.<\/p>\n<p>For the NFL, dismal Super Bowl ratings cap off a season of dismal numbers. According to the Hollywood Reporter, the league\u2019s television ratings dropped 10% from 2019, \u201cending two years of audience growth.\u201d<\/p>\n<p>\u201cThe regular season that wrapped on Jan. 3 dipped by about 10 percent in TV viewership compared to 2019, stopping a two-year streak of audience growth for the NFL,\u201d the outlet noted. \u201cAcross all of the NFL\u2019s broadcast partners \u2014 CBS, ESPN, Fox, NBC, and the league-owned NFL Network \u2014 games averaged about 14.9 million viewers, vs. 16.5 million a year ago,&nbsp;per a&nbsp;Hollywood Reporter review of Nielsen ratings. The 2020 figure comes in a bit below 2017 when the regular season averaged 14.96 million viewers.\u201d<\/p>\n<p>The Hollywood Reporter notes some reasons for the decline, including a number of missed and rescheduled games. The league\u2019s traditional Thanksgiving game \u2014 generally the highest-rated game of the season \u2014 was postponed for nearly a week over an outbreak of the coronavirus, games were played in unexpected time slots, and, in one case, a game was broadcast only online.<\/p>\n<p>The drop in audience, though, also seems to correlate to an increase in political messaging from the NFL. From the start of the 2020 season, the league embraced a social justice theme and during Sunday\u2019s broadcast, the NFL pledged to continue its anti-racism work through the off-season.<\/p>\n<p><strong><a href=\"https:\/\/www.dailywire.com\/news\/five-winners-and-five-losers-from-super-bowl-lv\">Related: Five Winners And Five Losers From Super Bowl LV<\/a><\/strong><\/p>\n<p><em><span>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a<\/span><\/em> <a href=\"https:\/\/www.dailywire.com\/subscribe\"><em><span>member<\/span><\/em><\/a><em><span>.&nbsp;<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sunday\u2019s Super Bowl broadcast drew fewer than 100 million viewers, making it the least-watched Super Bowl in over a decade. Although COVID-19 restrictions kept the game\u2019s audience mostly homebound, viewers &#8230;<\/p>\n","protected":false},"author":1,"featured_media":1893017,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[4785,5330,4882,3750,4783,6044],"class_list":["post-122386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-bowl","tag-posts","tag-ratings","tag-since","tag-super","tag-worst"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/122386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=122386"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/122386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1893017"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=122386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=122386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=122386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}