{"id":1187735,"date":"2022-01-04T16:19:37","date_gmt":"2022-01-04T21:19:37","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1187735"},"modified":"2022-01-04T16:19:46","modified_gmt":"2022-01-04T21:19:46","slug":"rumble-launches-its-own-advertising-marketplace","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/rumble-launches-its-own-advertising-marketplace\/","title":{"rendered":"Rumble Launches Its Own Advertising Marketplace"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">12<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Frumble-launches-its-own-advertising-marketplace%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1187735&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2022\/01\/Google-boss-Sundar-Pichai-is-masked-up-640x335-1.jpg\" class=\"ff-og-image-inserted\" alt=\"image\" \/><\/div>\n<p class=\"subheading\">Conservative-friendly video hosting platform Rumble is moving a significant portion of its ads revenue to an early-stage version of a new native ads marketplace created by the company. This is the latest step for the YouTube competitor, which Sen. Rand Paul (R-KY) recently announced would become his primary platform for video content.<\/p>\n<p>Eventually, all ads on <a href=\"https:\/\/rumble.com\/\">Rumble\u2019s platform<\/a> will be served through Rumble\u2019s own advertising system. The advertising marketplace aims to provide an alternative to the current advertising ecosystem by including real-time bidding, targeting, and the ability for publishers to participate and list their websites in the exchange.<\/p>\n<figure id=\"D-ROS-B1\" class=\"a8d\"><\/figure>\n<figure id=\"M-ROS-B1\" class=\"a8d\"><\/figure>\n<figure id=\"gmxrevmore\" class=\"H\"><\/figure>\n<p>\u201cCurrent exchanges are opaque, they don\u2019t let advertisers choose where to advertise, and they are enormously susceptible to cancel culture pressure,\u201d says Rumble CEO Chris Pavlovski. \u201cWe want to build a transparent advertising eco-system for creators, publishers, and advertisers that is immune to cancel culture.\u201d<\/p>\n<figure id=\"M-ROS-B2\" class=\"a8d\"><\/figure>\n<p>The Toronto-based video platform has attracted a growing number of high-profile Republican users, including <a href=\"https:\/\/www.breitbart.com\/tech\/2021\/04\/17\/florida-gov-ron-desantis-joins-youtube-alternative-rumble-following-google-censorship\/\">Gov. Ron DeSantis of Florida<\/a> and, more recently, <a href=\"https:\/\/www.breitbart.com\/tech\/2022\/01\/03\/sen-rand-paul-quits-youtube-for-rumble\/\">Sen. Rand Paul of Kentucky<\/a>. Conservative influencers such as Dinesh d\u2019Souza and Dan Bongino have also found a home for their content on the platform.<\/p>\n<p>The alternative tech industry has exploded over the last year, as users flee the censorship of established platforms like YouTube, seeking companies that still embrace the free and open values of Silicon Valley before the industry turned towards suppressing content and political movements after 2016.<\/p>\n<p>Advertising is a key element of Big Tech power, particularly for Google and Facebook. The dominance of Google\u2019s ad tech platform has led to <a href=\"https:\/\/www.breitbart.com\/tech\/2021\/08\/04\/france-has-cracked-down-on-googles-ad-business-and-america-should-be-taking-notes\/\">crackdowns from regulators<\/a>, as well as rumors of <a href=\"https:\/\/www.breitbart.com\/tech\/2021\/09\/02\/report-doj-prepares-antitrust-lawsuit-against-google-over-ad-tech\/\">antitrust enforcement from the Department of Justice.<\/a><\/p>\n<p>In early 2021, <a href=\"https:\/\/www.breitbart.com\/tech\/2021\/01\/18\/report-google-and-facebook-made-a-secret-deal-to-dominate-online-advertising\/\">it was reported by the&nbsp;<em>New York Times<\/em><\/a> that Google and Facebook struck a secret deal several years ago to dominate online advertising.<\/p>\n<p><strong><em>Allum Bokhari is the senior technology correspondent at Breitbart News.&nbsp;He is the author of&nbsp;<a class=\"x5l\" href=\"https:\/\/www.amazon.com\/DELETED-Techs-Battle-Movement-Election\/dp\/154605930X\" target=\"_blank\" rel=\"noopener external\">#DELETED: Big Tech\u2019s Battle to Erase the Trump Movement and Steal The Election.<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conservative-friendly video hosting platform Rumble is moving a significant portion of its ads revenue to an early-stage version of a new native ads marketplace created by the company. This is &#8230;<\/p>\n","protected":false},"author":172,"featured_media":2315279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1187735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1187735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/172"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1187735"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1187735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1187735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1187735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1187735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}