{"id":1077209,"date":"2021-12-02T15:58:55","date_gmt":"2021-12-02T20:58:55","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1077209"},"modified":"2021-12-02T15:59:00","modified_gmt":"2021-12-02T20:59:00","slug":"study-more-than-150-million-people-will-cancel-a-paid-streaming-subscription-in-2022","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/study-more-than-150-million-people-will-cancel-a-paid-streaming-subscription-in-2022\/","title":{"rendered":"Study: More Than 150 Million People will Cancel a Paid Streaming Subscription in 2022"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fstudy-more-than-150-million-people-will-cancel-a-paid-streaming-subscription-in-2022%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1077209&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p class=\"subheading\">Hollywood is staking its future on digital streaming entertainment, but now that future looks increasingly like its being built on shifting sands. A new study predicts more than 150 million people will cancel a paid streaming subscription, like Netflix or Disney+, in the coming year, signaling greater financial uncertainty for studios looking to grow their subscriber bases.<\/p>\n<p>Consulting firm Deloitte said it <a href=\"https:\/\/www2.deloitte.com\/global\/en\/insights\/industry\/technology\/technology-media-and-telecom-predictions\/2022\/streaming-video-churn-svod.html\">predicts<\/a>&nbsp;that more than 150 million people will cancel a paid streaming subscription in 2022, creating a global churn rate of 30 percent. In the U.S., the churn rate is 38 percent, the firm said in its annual report of tech industry predictions.<\/p>\n<figure id=\"D-ROS-B1\" class=\"a8d\"><\/figure>\n<figure id=\"M-ROS-B1\" class=\"a8d\"><\/figure>\n<figure id=\"gmxrevmore\" class=\"H\"><\/figure>\n<p>Churn occurs whenever a subscriber cancels his subscription. \u201cThis can be highly problematic for [streaming] providers, which may spend up to $200 to acquire each subscriber, though acquisition costs vary by market,\u201d Deloitte said.<\/p>\n<p>As the number of streaming services continues to grow, \u201cthe pool of untapped consumers declines, acquisition costs may rise higher still, making retention even more important.\u201d<\/p>\n<p>For streamers like Netflix, subscriber growth is the key financial metric by which Wall Street measures the company\u2019s financial health. Subscriptions represent Netflix\u2019s main revenue stream, needed to pay off the billions of dollars it has borrowed to fund its movies and TV shows.<\/p>\n<figure id=\"M-ROS-B2\" class=\"a8d\"><\/figure>\n<div id=\"attachment_18980250\" class=\"wp-caption alignleft\" readability=\"32\"><a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/12\/maxresdefault-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18980250\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/12\/maxresdefault-2.jpg\" alt width=\"1280\" height=\"720\" \/><\/a><\/p>\n<p class=\"wp-caption-text\"><em>Tiger King star Joe Exotic posing with a tiger. (Netflix)<\/em><\/p>\n<\/div>\n<div id=\"attachment_18980338\" class=\"wp-caption alignleft\" readability=\"32\"><a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/12\/scale.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18980338\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/12\/scale.jpeg\" alt width=\"1200\" height=\"675\" \/><\/a><\/p>\n<p class=\"wp-caption-text\"><em>Disney Plus original series The Mandalorian Season 2 poster. (Disney)<\/em><\/p>\n<\/div>\n<p>Deloitte said American consumers have the highest churn rate, in large part due to the maturity of the U.S. streaming market, which continues to offer ever more streaming options.<\/p>\n<p>As a result, \u201cmany have become overwhelmed by managing and paying for all those subscriptions, and they have become more sensitive to their cost,\u201d Deloitte said. \u201cThese conditions can drive customers to cancel subscriptions and\/or seek less expensive ad-supported offerings.\u201d<\/p>\n<p>The silver lining is that Deloitte predicts&nbsp;more subscriptions will be added than cancelled, causing the average number of subscriptions per person to rise.<\/p>\n<p>\u201cIn markets with the highest churn, many of those cancelling may resubscribe to a service that they had previously left. These are all signs of a competitive and maturing [streaming] market.\u201d<\/p>\n<p><em><strong>Follow David Ng on Twitter&nbsp;<a class=\"x5l\" href=\"https:\/\/twitter.com\/HeyItsDavidNg\" target=\"_blank\" rel=\"noopener external\">@HeyItsDavidNg<\/a>. Have a tip? Contact me at&nbsp;<a class=\"c-link x5l\" href=\"mailto:dng@breitbart.com\" target=\"_blank\" rel=\"noopener external\">dng@breitbart.com<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hollywood is staking its future on digital streaming entertainment, but now that future looks increasingly like its being built on shifting sands. A new study predicts more than 150 million &#8230;<\/p>\n","protected":false},"author":22,"featured_media":2315279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1077209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1077209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1077209"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1077209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1077209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1077209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1077209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}