Vivek Ramaswamy halts TV ad spending ahead of Iowa caucuses
Republican presidential candidate Vivek Ramaswamy’s campaign shakes up ad strategy ahead of nominating contests
Ramaswamy’s campaign has made a bold move just weeks before the first GOP primary contests. They have decided to cancel all TV ad spending, opting for a more strategic approach to reach voters.
A new approach to campaign finances
The campaign spokesperson, Tricia McLaughlin, explained that the cancellation of TV ad spending does not mean Ramaswamy will drop out of the race. Instead, they are focusing on targeted advertising through addressable advertising, mail, text, live calls, and door-to-door outreach to connect with voters and share Ramaswamy’s vision for America.
“We have intentionally structured our campaign this way to be nimble and hyper-targeted in our ad spending,” McLaughlin said.
A shift from the original plan
This decision marks a significant change from the initial strategy, which allocated millions of dollars for TV, radio, and digital ads in Iowa and New Hampshire. However, the campaign has only spent a fraction of that budget so far.
Ramaswamy took to X (formerly known as Twitter) to explain the move, criticizing traditional TV ad spending as ”idiotic” and emphasizing their data-driven approach. He teased a surprise coming on January 15.
A struggle to maintain momentum
Despite a standout performance in the first GOP primary debate, Ramaswamy has faced challenges in sustaining media attention. He currently polls at 4%, trailing behind former President Donald Trump, Governor Ron DeSantis, and former United Nations Ambassador Nikki Haley.
Trump, on his new platform Truth Social, hinted that Ramaswamy may endorse his bid for the GOP nomination, praising him as a “good man” who still has more to offer.
The Washington Examiner has reached out to Ramaswamy’s campaign for further comment.
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