TPUSA’s alternative halftime show reaches ‘over 20 million’ views
Turning Point USA staged an alternative Super Bowl halftime show called the All-American Halftime Show as counterprogramming to Bad Bunny’s NFL halftime performance. The TPUSA act featured Kid Rock, Brantley gilbert, Gabby Barrett, and Brice Lee, and aired around the 8 p.m. hour. It was promoted as gaining wide reach online, with claims of more than 20 million viewers across social platforms and tens of millions of views on YouTube (around 19 million from the main video, with other mentions suggesting over 25 million across YouTube and Rumble).The event was streamed on multiple outlets, including Daily Wire+, Real America’s Voice, Trinity Broadcasting Network, and One America News Network, and TPUSA’s executive team cited concurrent social-media viewership as high as 10 million at one point. Andrew kolvet said they expect to stage a similar show next year, noting strong attention and ongoing readiness. The article also references the wider Super Bowl audience, noting last year’s game drew about 127.7 million viewers per Nielsen, while bad Bunny’s clip on YouTube had millions of views as of the following day.
Turning Point USA celebrates ‘over 20 million’ viewers for its ‘All-American Halftime Show’
Turning Point USA said it will stage another alternative Super Bowl halftime show next year, following the success of its “All-American Halftime Show” on Sunday night.
TPUSA’s halftime show aired as counterprogramming to the National Football League’s official halftime show by Bad Bunny, and featured performances from Kid Rock, Brantley Gilbert, Gabby Barrett, and Brice Lee. Both shows aired approximately around the same time during the 8 p.m. hour, and TPUSA’s show has garnered over 19 million views on YouTube.
Andrew Kolvet, the executive producer of TPUSA’s The Charlie Kirk Show, said Sunday night that he saw “at one point” 10 million viewers were watching the show concurrently on social media. He added that the number of viewers on YouTube “keep updating.”
“So we’re trying to put it all together,” Kolvet said on Fox News’s One Nation with Brian Kilmeade. “What I can safely say is that we are now over 20 million viewers across just social. So we haven’t even gotten our partner broadcasters, their analytics. As you know, sometimes the ratings take a little while, but that’s 20 million viewers.”
In addition to YouTube, TPUSA’s stream of the show on Rumble garnered 2.21 million views. The event was also streamed on Daily Wire+, and televised on channels such as Real America’s Voice, Trinity Broadcasting Network, and One America News Network.
Kolvet confirmed that TPUSA intends to put on a similar show for the next Super Bowl. He said “people are paying attention” to Sunday night’s show, and they will enter next year’s show with a year’s preparation.
“We’ve got to do it for the country, and this was a massive success, and we were grateful to do it,” Kolvet said.
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The All-American Halftime Show featured Kid Rock singing his own rendition of Cody Johnson’s “‘Til You Can’t.” Kolvet said Kid Rock had said “God woke him up in the middle of the night” to add his own verse to Johnson’s song, where the musician sings Jesus Christ will “give you a second chance.”
It is not yet known how many people watched the 2026 Super Bowl or Bad Bunny’s halftime performance live. Last year’s game had an estimated 127.7 million viewers, the largest Super Bowl audience in history, according to Nielsen. On YouTube, Bad Bunny’s halftime show has garnered over 17 million viewers as of Monday morning.
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