Taylor Swift’s NFL era: Pop star again watches Chiefs, Kelce amid romance rumors
By Joseph Ax and Gabriella Borter
October 2, 2023 – 3:39 AM PDT
New York City Lights Up as Taylor Swift Cheers on Kansas City Chiefs
Pop megastar Taylor Swift took a break from her record-breaking Eras Tour to support her rumored beau, Travis Kelce, as he faced the New York Jets at MetLife Stadium. With a star-studded entourage including Ryan Reynolds, Blake Lively, and Hugh Jackman, Swift witnessed the defending champion Chiefs secure a thrilling 23-20 victory.
Swift’s Impact on the NFL
Swift’s presence at the Chiefs’ games has caused a surge in ticket sales and television viewership for the National Football League. NBC’s cameras captured glimpses of Swift celebrating in a luxury suite as the Chiefs scored their first touchdown. The anticipation for her appearance on “Sunday Night Football” reached a fever pitch, with Jets ticket sales skyrocketing.
A Game-Changing Fanbase
Known as “Swifties,” Taylor Swift’s devoted fanbase has been instrumental in boosting viewership among women ages 18-49. The Jets’ game against the Chiefs became the second-highest selling game of the NFL season, with ticket prices soaring to unprecedented levels.
Swift’s Influence Extends Beyond Music
Advertisements for Swift’s upcoming concert film, as well as Swift-themed bets on gambling sites, added to the excitement surrounding her presence at the game. NBC even released a promotional video featuring Swift’s hit song “Welcome to New York,” further solidifying her status as a cultural icon.
A Mysterious Romance
While Swift and Kelce have remained coy about their relationship, Kelce’s brother jokingly acknowledged Swift’s impact on his fame. Kelce described Swift as looking “amazing” and expressed his amusement at the excitement of Chiefs fans seeing her at the game.
Reporting by Joseph Ax in New York and Gabriella Borter in Washington; Additional reporting by Frank Pingue in Toronto; Editing by Lisa Shumaker, Stephen Coates, and Gerry Doyle
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What role has Taylor Swift’s fanbase, the “Swifties,” played in boosting viewership among a specific demographic for NFL games?
New York City Lights Up as Taylor Swift Cheers on Kansas City Chiefs
By Joseph Ax and Gabriella Borter
October 2, 2023 – 3:39 AM PDT
Advertisement
Pop megastar Taylor Swift took a break from her record-breaking Eras Tour to support her rumored beau, Travis Kelce, as he faced the New York Jets at MetLife Stadium. With a star-studded entourage including Ryan Reynolds, Blake Lively, and Hugh Jackman, Swift witnessed the defending champion Chiefs secure a thrilling 23-20 victory.
Swift’s Impact on the NFL
Swift’s presence at the Chiefs’ games has caused a surge in ticket sales and television viewership for the National Football League. NBC’s cameras captured glimpses of Swift celebrating in a luxury suite as the Chiefs scored their first touchdown. The anticipation for her appearance on “Sunday Night Football” reached a fever pitch, with Jets ticket sales skyrocketing.
A Game-Changing Fanbase
Known as “Swifties,” Taylor Swift’s devoted fanbase has been instrumental in boosting viewership among women ages 18-49. The Jets’ game against the Chiefs became the second-highest selling game of the NFL season, with ticket prices soaring to unprecedented levels.
Swift’s Influence Extends Beyond Music
Advertisements for Swift’s upcoming concert film, as well as Swift-themed bets on gambling sites, added to the excitement surrounding her presence at the game. NBC even released a promotional video featuring Swift’s hit song “Welcome to New York,” further solidifying her status as a cultural icon.
A Mysterious Romance
While Swift and Kelce have remained coy about their relationship, Kelce’s brother jokingly acknowledged Swift’s impact on his fame. Kelce described Swift as looking “amazing” and expressed his amusement at the excitement of Chiefs fans.
Taylor Swift’s appearance at the Chiefs’ game has not only electrified the atmosphere but also had a profound impact on ticket sales and viewership. Her influential presence among her dedicated fanbase, the “Swifties,” has led to record-breaking numbers and an undeniable surge in interest for the NFL. As her rumored connection with Travis Kelce continues to intrigue fans, Swift’s star power and influence extend far beyond the realms of music.
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