Target appoints ‘GayCruella’ as ‘LGBTQIA+ Segmentation Strategist’ amidst poor sales due to Pride backlash.
Target Doubles Down on Radical Gender Theory Despite Sales Decline
Target has shown its unwavering support for radical gender theory, even in the face of negative sales reports. The company recently appointed Erik Thompson, also known as “gaycruella” on Instagram, as its Senior LGBTQIA+ Segmentation Strategist and Pride Lead. Thompson expressed his excitement about the role, stating, “Time to whip out the Glitter & Hellfire flamethrowers and rip that old world to shreds darlings.”
Thompson’s announcement on Instagram sparked a reaction from many, with one commenter asking if he would make Target’s sales tank as well. Thompson responded affirmatively, accompanied by heart and kissing emojis.
Target’s third-quarter sales dropped by 4.9%, following a 5.4% decline in the second quarter. These disappointing earnings reports came after the company faced backlash for its Pride-themed products aimed at children.
Target’s Pride-Themed Products
- Children’s swimsuit with a tag promoting inclusivity for various body types and gender expressions
- LGBTQ-themed books like “The Pronoun Book” and “Bye Bye Binary”
- Adult “Pride” collection, including “tuck-friendly” swimsuits and apparel with bold queer messaging
Target faced further criticism for selling Pride-themed nutcrackers and disabled Santa ornaments, which were seen as pushing a political agenda. Despite these controversies, Target CEO Brian Cornell remains focused on regaining growth.
Target isn’t the only company experiencing sales declines due to backlash against marketing campaigns promoting radical gender theory. Anheuser-Busch reported a 13.5% revenue decrease in the U.S. after partnering with a transgender-identifying influencer.
As Black Friday approaches, Target hopes to attract holiday shoppers and revive its year. However, whether customers will return after the Pride Month backlash remains uncertain.
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Zach Jewell contributed to this report.
What potential impact could Target’s focus on promoting radical gender theory have on their declining sales figures?
Ter. Despite these declining sales figures, Target remains committed to promoting radical gender theory and LGBTQIA+ inclusivity. This commitment is evident in the appointment of Thompson, a prominent figure in the LGBTQIA+ community, to a senior role within the company.
The appointment of Thompson as Senior LGBTQIA+ Segmentation Strategist and Pride Lead highlights Target’s dedication to inclusivity and representation. By hiring an individual who identifies as LGBTQIA+, Target is sending a clear message that they support and value diversity within their organization. This move also demonstrates their willingness to challenge societal norms and embrace progressive ideas.
In his Instagram announcement, Thompson’s enthusiasm and desire for change were palpable. His statement about using flamethrowers to dismantle the old world speaks to his passion for challenging traditional gender roles and outdated norms. While this may be seen as controversial by some, it aligns with Target’s commitment to promoting inclusivity and breaking down barriers.
However, Target’s decision to double down on radical gender theory despite declining sales raises questions about the company’s priorities. While it is commendable that they are dedicated to social progress and inclusivity, it is crucial to find a balance between promoting these ideologies and maintaining a profitable business.
The negative sales reports indicate that Target’s focus on radical gender theory may be alienating certain segments of their customer base. While it is essential to cater to diverse demographics, it is also important to consider the preferences and beliefs of all customers, as this ultimately affects sales performance.
Critics argue that Target’s emphasis on radical gender theory may be overshadowing other important issues and causes. By dedicating significant resources and hiring senior positions specifically focused on LGBTQIA+ matters, the company may inadvertently be neglecting other areas of concern, such as sustainability or social justice.
Some customers have expressed concerns over whether Target’s commitment to radical gender theory will impact their shopping experience. The commenter on Thompson’s Instagram post, who asked if his appointment would make Target’s sales decline, reflects this sentiment. Thompson’s affirmative response, accompanied by heart and kissing emojis, may fuel further skepticism among those who feel that the company’s priorities are misguided.
In conclusion, Target’s unwavering support for radical gender theory, as displayed through the appointment of Erik Thompson, showcases the company’s dedication to inclusivity and progressive ideas. However, the declining sales figures raise questions about whether their emphasis on these ideologies may be alienating certain segments of their customer base. While it is crucial to promote diversity and challenge societal norms, it is equally important for companies to find a balance between their values and financial success. Ultimately, Target’s commitment to radical gender theory will continue to be a topic of discussion and debate as the company navigates its future.
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