Super Bowl 2024: Snapchat ads take center stage
This year’s Super Bowl ads will go beyond your television screen
Get ready for an immersive Super Bowl ad experience like never before! Companies are stepping up their game and expanding their social media campaigns to capture the attention of a younger audience.
Snapchat takes the lead
Snapchat, the popular social media platform, has partnered with three Super Bowl advertisers – Doritos, Pringles, and Dove. And they’re bringing their A-game!
- Doritos fans in Las Vegas can use a Snapchat lens to transform the iconic Luxor Hotel into a Doritos wonderland, complete with a filter showcasing their latest flavored chip, Dinamita.
- Pringles has its own lens that lets users sport the classic mustache from their logo. So, even if you’re watching the game from the comfort of your home, you can join in on the Pringles fun!
- Dove is taking it a step further by incorporating users’ Bitmojis, those adorable cartoon avatars that resemble each user, into their lens. Get ready to see your Bitmoji come to life on the screen!
According to Nina Mishkin, Snapchat’s director of brand strategy, “We’re a really unique second screen. The ad experience on Snapchat is a participatory layer across the broader campaigns that brands are running. It creates an opportunity where it’s not just a one-way conversation.”
Allegiant Stadium joins the Snapchat party
Not only will Snapchat be enhancing the Super Bowl experience for viewers, but Allegiant Stadium, the host location, will also be using Snapchat technology to amp up the excitement.
Imagine seeing yourself on the stadium screens with the helmets of the Kansas City Chiefs or the San Francisco 49ers superimposed on your head. It’s like being part of the game!
Snapchat’s popularity and engagement
Despite recent challenges, Snapchat remains a powerhouse in the social media world. In fact, during the 2023 Super Bowl, North American users engaged with Snapchat’s lens tool a staggering 2 billion times!
A study by DigitalSilk.com revealed that Snapchat is the third-most interactive social media platform, trailing only behind YouTube and Reddit. On average, users browse through more than eight pages every time they open the app and spend over 14 minutes on it during each visit.
So, get ready to dive into the Super Bowl ad experience like never before with Snapchat’s innovative features and interactive campaigns!
How are advertisers integrating their brands into Snapchat’s features and functionality for the Super Bowl?
Emselves into a human-sized bag of Doritos, complete with the iconic logo and colors. This immersive experience allows fans to share their love for Doritos in a fun and creative way.
With over 218 million daily active users, Snapchat is a perfect platform for reaching younger audiences. By integrating their brand into Snapchat’s features and functionality, these Super Bowl advertisers are taking their ads beyond the traditional TV screen, allowing users to engage with their products in a more interactive and personal way. Not to be outdone, Instagram is also stepping up its game to capitalize on the Super Bowl ad frenzy. In collaboration with TurboTax, Instagram is launching an interactive quiz that helps users determine the best tax filing option for them. This unique ad campaign taps into the fact that tax season coincides with the Super Bowl, and many viewers are already thinking about their tax returns. By providing a helpful and relevant experience, TurboTax hopes to make filing taxes less daunting and more enjoyable for its users. Instagram’s Explore feed will also feature a dedicated Super Bowl section, curating the best Super Bowl-related content for users to enjoy. From behind-the-scenes footage to exclusive interviews with players and coaches, Instagram is giving fans a chance to get closer to the action. TikTok, the short-form video platform, is also joining in on the Super Bowl ad extravaganza. They have partnered with TurboTax to launch the “#TaxDance” challenge. Users are encouraged to create videos showing off their best dance moves accompanied by the hashtag. This partnership combines the popularity of dance challenges on TikTok with the relevance of tax season, creating a unique and attention-grabbing Super Bowl ad experience. By leveraging user-generated content, TikTok and TurboTax are able to reach a wide audience and make their brand more relatable and engaging. As technology continues to evolve, advertisers are finding new and innovative ways to capture the attention of consumers. The Super Bowl, with its massive viewership, offers a prime opportunity for brands to showcase their creativity and engage with audiences beyond the television screen. This year’s Super Bowl ads on platforms like Snapchat, Instagram, and TikTok will not only entertain, but also provide an immersive and interactive experience for viewers. From AR filters to interactive quizzes, these social media campaigns are redefining how Super Bowl ads are experienced. So get ready to step into a whole new world of Super Bowl ads, where your favorite brands come to life right on your smartphone screen.Instagram gets into the game
TikTok takes a bite
" Conservative News Daily does not always share or support the views and opinions expressed here; they are just those of the writer."
*As an Amazon Associate I earn from qualifying purchases
