Peloton Censors ‘LetsGoBrandon,’ Cites ‘Guidelines’
Peloton is apparently censoring hashtags that include the phrase “LetsGoBrandon” from its platform, a Daily Wire review of the company’s web platform has found.
Accusations of the at-home fitness company censoring the phrase, a de-vulgarized version of a popular anti-President Joe Biden chant, surfaced online this week. Users posted screenshots of the company blocking them from creating tags, which users can use to find like-minded people, with the phrase “LetsGoBrandon.”
The Daily Wire attempted to create several different tags all including the phrase “LetsGoBrandon,” such as “LetsGoBrandonAgain” and “LetsGoBrandon2.” All variations were blocked under a message that “This tag does not meet our guidelines” and directions to contact Peloton support.
Peloton did not immediately return The Daily Wire’s request for comment.
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Peloton does allow many other politically-connected tags. A Daily Wire review of tags on the platform showed a mix of politically left and right tags in use, though tags typically associated with progressives seemed to have a much larger following. A tag labeled “BlackLivesMatter” is one of the most popular groups on the site, boasting nearly 270,000 members.
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A tag labelled “WearADamnMask” had nearly 70,000 members, and a tag labelled “LGBTQAllyGrp” had about 10,000.
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The site also featured tags for “trump2020,” “DeSantis2024,” and “ConservativePelomoms.” The Trump group had the largest following of the three at about 2,800 members. The site also featured a series of tags playing off of the “Lets Go Brandon” phase while avoiding using the exact wording, such as tags for “LetsGoBrando” and “Letsgooobrandon.”
The phrase “Let’s Go Brandon” caught on as an anti-Biden chant last month when a reporter mistook a Nascar crowd chanting “f*** Joe Biden” as a cheer for a driver. She repeated the mistake on air and the clip rocketed around social media.
Peloton’s community guidelines and content policy bans “hate, offensive, and obscene speech.”
“Hateful, offensive, or obscene speech is strictly forbidden on the Peloton Service. This includes any leaderboard names, locations, profile pictures, Tags or
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