Lawmakers question marketing campaign as Noem promotes ‘Freedom Works Here
South Dakota Governor Emphasizes “Freedom Works Here” in State of the State Address
In her State of the State address, Governor Kristi Noem of South Dakota proudly proclaimed the slogan “Freedom Works Here.” This comes just a day after lawmakers raised concerns about a workforce development campaign bearing the same name.
Noem highlighted the success of the campaign, revealing that it has led to significant increases in licenses for various professions. Plumbing licenses saw a remarkable 78% surge, while electricians and accountants experienced a 44% and 43% increase, respectively.
However, both parties have expressed doubts about the campaign overseen by the Governor’s Office of Economic Development. Representative Linda Duba, a Democrat from Sioux Falls, demanded concrete evidence to support the claims of thousands of people moving to South Dakota due to the program. Duba insisted on obtaining data from the GOED, which has been elusive so far.
Questioning the Campaign’s Bidding Process
The South Dakota Legislature’s Executive Board recently interrogated former and current GOED officials regarding the campaign’s bidding process. While no action was taken, the focus was primarily on why the creative services company Go West was awarded the bid. Lawmakers were informed that a formal bidding process was not required for the contract.
Representative Oren Lesmeister, a Democrat from Parade, expressed frustration, suggesting that if the desired company was already known, the state should simply select them without wasting time and money on the bidding process.
Addressing Abortion and Early Childcare
Noem also dedicated a portion of her address to discussing abortion and early childcare, declaring 2024 as the “Freedom for Life Year.” She outlined initiatives such as the Bright Start program, which provides one-on-one nursing services to first-time moms and their babies from pregnancy until the child’s second birthday. Additionally, the Department of Social Services’ Pregnancy Health Home offers care coordination to all pregnant mothers enrolled in Medicaid, along with postpartum coverage and well-child exams.
Democratic Senator Reynold Nesiba acknowledged areas of agreement between Democrats and the governor but highlighted Noem’s opposition to Pre-K and funding for childcare. Nesiba also criticized her refusal to accept federal funds to combat child hunger during the summer, which contradicts her supposed support for families.
Despite some shared goals, disagreements persist, particularly regarding the governor’s claim that the cost of background checks for concealed permit applicants is covered by revenue from infant formula and baby food, a stance that Senator Nesiba deems incorrect.
How were these employment numbers obtained and can they be verified independently?
Ople finding employment due to the campaign. “I think it’s important to clarify, and be transparent about, the numbers and how they were obtained,” Duba stated.
Governor Noem, on the other hand, defended the campaign, stating that the increases in licenses are a direct result of the state’s commitment to freedom and limited government intervention. “When individuals are given the freedom to pursue their chosen careers and businesses are not burdened by excessive regulations, they are able to thrive and succeed,” Noem asserted.
The “Freedom Works Here” campaign was launched in 2020 with the goal of attracting businesses and skilled workers to South Dakota. It highlighted the state’s low tax rates, business-friendly environment, and commitment to limited government interference. The campaign sought to position South Dakota as a sanctuary for freedom-loving individuals and businesses.
While the campaign has achieved some success, it has also faced criticism. Some argue that the emphasis on freedom and limited government neglects the importance of social welfare programs and support for vulnerable populations. Critics claim that attracting businesses and skilled workers should not come at the expense of investing in education, healthcare, and social services.
In her address, Governor Noem addressed these concerns, expressing her commitment to balanced governance. “Yes, we value freedom and limited government, but we also understand the importance of investing in our people and communities. We will continue to prioritize education, healthcare, and support for those in need,” Noem assured.
The Governor also announced plans to expand the campaign’s focus. In addition to attracting businesses and skilled workers, the campaign will now include initiatives to encourage entrepreneurship and innovation within the state. Noem hopes that by fostering an environment of freedom and limited government intervention, South Dakota can become a hub for creativity and economic growth.
Despite the controversy surrounding the campaign, it is clear that Governor Noem is determined to promote the idea that “Freedom Works Here.” While both sides express their reservations, it is undeniable that the campaign has brought attention to the state and sparked conversations about the balance between freedom and social welfare. Only time will tell if the campaign’s success will continue, and if other states will adopt a similar approach to economic development.
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