Musk sues Media Matters over anti-Semitism claims.
OAN’s Abril Elfi
10:58 AM – Saturday, November 18, 2023
Elon Musk announced X, the social media platform formerly known as Twitter, will be suing Media Matters after they reported allegations that the platform placed major company ads next to pro-Nazi content.
On Saturday, Musk posted on X that the company will be suing Media Matters for America Group after they made allegations that X was purposely placing “ads for major brands like Apple, Bravo (NBCUniversal), IBM, Oracle, and Xfinity (Comcast) next to content that touts Adolf Hitler and his Nazi Party.”
“The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company,” Musk wrote. “Their board, their donors, their network of dark money, all of them …”
According to a statement attached to his post, the Media Matters research “completely misrepresented the real user experience” on the site in order to “mislead advertisers.”
The company also claimed that the group’s reporters “repeatedly refreshed their feeds to find rare instances of ads” close to the article.
According to Musk’s statement, only 50 of the 5.5 billion ad impressions on the site each day were on the precise pieces of material highlighted by Media Matters in their research.
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How does Elon Musk argue that the instances of pro-Nazi content on X are isolated and not representative of the overall user experience?
Found to be next to pro-Nazi content. Musk argued that these instances were isolated and not representative of the overall user experience on X.
In response to the allegations, X will be pursuing legal action against Media Matters and any individuals or organizations involved in what Musk referred to as a “fraudulent attack” on the company. He vowed to go after the board, donors, and network of dark money that supported Media Matters.
The announcement was made on X, the social media platform formerly known as Twitter. Musk stated that once the court opens on Monday, X Corp will file a “thermonuclear lawsuit” against Media Matters.
The controversy started when Media Matters accused X of placing ads for major brands, including Apple, Bravo (NBCUniversal), IBM, Oracle, and Xfinity (Comcast), next to content promoting Adolf Hitler and the Nazi Party. Media Matters claimed that this was a deliberate placement by the platform.
Musk strongly refuted these allegations, stating that Media Matters had completely misrepresented the real user experience on X. He accused the group of misleading advertisers and repeatedly refreshing their feeds to find rare instances of ads near pro-Nazi content. According to Musk’s statement, only a minuscule fraction of the billions of ad impressions on X each day were found to be near such content.
The lawsuit marks a significant step in X’s fight against what they consider to be false accusations. Musk’s determination to hold Media Matters accountable is evident in his choice of terms, referring to the legal action as “thermonuclear.” This indicates the seriousness and intensity with which X intends to pursue this case.
As the case unfolds, the outcome will likely have significant implications for both X and Media Matters. It remains to be seen how this legal battle will impact the perception of X and its ability to maintain its advertiser base amidst the controversy. Media Matters, on the other hand, will need to defend their research and allegations against X in court.
This lawsuit highlights the growing challenges faced by social media platforms in managing and regulating content. The case also raises important questions about the responsibility of these platforms and the role of organizations like Media Matters in holding them accountable.
The outcome of this legal battle will undoubtedly be closely watched by industry experts, advertisers, and users alike. It has the potential to shape future discussions surrounding the responsibility and accountability of social media platforms in managing the content they host and the implications of false allegations.
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