Meta faces a hefty daily fine until it complies with the law.
Meta Faces Whopping Six-Figure Daily Fine Until It Takes Action to Comply with Law
The data protection authority of Norway has announced that Meta, the owner of Facebook and Instagram, will face a hefty fine for advertising practices that violate user privacy unless immediate action is taken to comply with the law.
“The purpose is rather to ensure that people in Norway can use these services in a secure way and that their rights are safeguarded.”
The Norwegian regulator, Datatilsynet, considers behavioral advertising, which involves profiling users without their consent, to be illegal. As a result, Datatilsynet has imposed a “temporary ban” on Facebook and Instagram, prohibiting such practices.
Starting from August 4, Meta faces a potential fine of up to 1 million Norwegian kroner (nearly $100,000) per day during the ban. The ban will remain in effect for three months or until Meta can demonstrate compliance with the law, according to Datatilsynet.
It is important to note that this decision does not ban Facebook or Instagram in Norway. Instead, it aims to ensure that people in Norway can use these services securely while safeguarding their rights.
Meta has responded to Datatilsynet’s decision, stating that the company will review it. However, Meta claims that there is currently no immediate impact on its services.
“The debate around legal bases has been ongoing for some time and businesses continue to face a lack of regulatory certainty in this area,” Meta said in a statement. “We continue to constructively engage with the Irish Data Protection Commission, our lead regulator in the EU, regarding our compliance with its decision.”
While Norway is not a member of the European Union, it is part of the European Economic Area. Datatilsynet referred to a December decision from the Irish Data Protection Commission, which ordered Meta to align its behavioral advertising practices with European law by April. The regulator also highlighted a recent judgment from the EU’s top court, which concluded that Meta’s practices still did not comply with the law.
Datatilsynet may escalate the matter to the European Data Protection Board, potentially extending the three-month ban and leading to wider implications across the continent.
Meta has faced ongoing scrutiny regarding data privacy. In May, the EU imposed a record $1.3 billion fine on Meta and ordered it to cease transferring users’ personal information across the Atlantic by October. Additionally, Meta’s new text-based app, Threads, has not been launched in the EU due to privacy concerns.
The Western Journal has reviewed this Associated Press story and may have altered it prior to publication to ensure that it meets our editorial standards.
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