Melania’s $8M opening best documentary debut in over 10 years
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Melania Trump’s self-titled documentary opened far stronger than expected, grossing about $8 million on roughly 1,778 screens — the best opening weekend for any documentary in more than a decade despite poor reviews from critics.
Key points:
– Initial projections estimated around $5 million; actual opening reached about $8 million.
– Audience skewed heavily older and female: 72% of Friday viewers were women over 55,and 78% of all viewers were over 55.
– The film earned an “A” CinemaScore; the first lady and former President Donald Trump celebrated its success on social platforms, and Elon Musk congratulated her on X.
– Commentators expected high interest as of Melania’s relative privacy; she recently spoke about responsible AI use in education.
Melania Trump’s $8 million opening best documentary debut in over 10 years
First lady Melania Trump’s new documentary is set to outpace projections and open to the best weekend for any documentary in over a decade.
The eponymously titled Melania was expected to open to around $5 million across 1,778 screens, according to the Hollywood Reporter. However, the film is doing better than expected with a gross of around $8 million despite negative reception from film critics.
The film’s audience is primarily women and older viewers; 72% of the film’s audience on Friday comprised of women over the age of 55, and 78% of all viewers were older than 55.
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President Donald Trump heralded the film’s “BLOCKBUSTER” success on Truth Social, while the first lady celebrated the film’s biggest opening for a documentary in over 10 years. She also spotlighted the film’s “A” rating from CinemaScore, saying it is “loved by all.”
The president’s former Department of Government Efficiency chief Elon Musk extended his congratulations to Melania Trump on X, which the first lady reposted on her account.
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Ahead of the film’s release, Washington Examiner senior writer Joe Concha predicted “a lot of people will be interested” in the film, citing how the first lady is such a “private” person.
Melania Trump delivered a speech last month on incorporating artificial intelligence with learning, urging students not to use AI as “a quick solution.” She added that AI ought to be used as a tool but not to “replace your personal intelligence.”
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