Kennedy Center rebuffs report on declining subscriptions: ‘Fake news’
The kennedy center has refuted a report claiming a 36% decline in subscriptions, calling it “fake news.” The report suggested that this drop occurred after former President Donald Trump took charge of the center.Kim Cooper, the center’s senior vice president of marketing, explained that subscriptions are lower due to the timing of their renewal campaign, which has just begun, and that physical brochures have not yet been distributed. She noted that patrons typically wait for these brochures before taking action. Additionally, the Kennedy Center has introduced a “mix and match” subscription option to accommodate varied interests, aiming to attract new audiences. Looking ahead, the center plans to expand its offerings, including more family-amiable productions, in an effort to enhance its programming under its new leadership.
Kennedy Center rebuffs report on declining subscriptions: ‘Fake news’
The Kennedy Center pushed back against a report saying it has experienced a decline in subscriptions, citing “several factors” that make the report inaccurate.
The report said subscriptions to the Kennedy Center are down by 36% after President Donald Trump appointed himself as chairman of the performing arts center. In response, Kim Cooper, the center’s senior vice president of marketing, called the report “fake news” and provided a lengthy statement to rebuff it.
“We strategically launched later this year vs last year,” Cooper said in a statement on X. “Our renewal campaign is just kicking off and our hard-copy season brochures have not yet hit homes. Our patrons wait for our new season brochures and renewal campaigns to take action.”
Here’s our response to the fake news: pic.twitter.com/3DSfTByY9C
— The Kennedy Center (@kencen) June 3, 2025
Cooper’s statement also highlighted a new option the Kennedy Center is offering attendees. The offer allows people to “mix and match” genres they are interested in for their subscriptions. The center said its attendees love this “highly requested feature,” adding that the option allows the center to reach newer audiences.
Looking to the future, the center hinted at announcements spanning “new genres” that will appeal to everyone.
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Following Trump’s overhaul of the Kennedy Center after he returned to the White House, the performing arts center has sought to expand its output in Broadway and family-friendly productions. Most recently, the center promoted a free screening of the Angel Studios animated film The King of Kings, which details a father telling his son the story of Jesus Christ.
One of the Kennedy Center’s performances will be Les Misérables from June 11 through July 13. Trump is set to attend the opening night performance.
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