Chiefs’ OT win against 49ers is most-watched Super Bowl ever
The Most Watched Super Bowl Ever: Chiefs vs. 49ers
The game between the Kansas City Chiefs and San Francisco 49ers became an absolute sensation, captivating over 123 million viewers on Sunday.
The Chiefs’ thrilling 25-22 victory in overtime not only secured their triumph but also made history for CBS. With an average of 123.4 million viewers across various platforms like Paramount+, Univision, and NFL digital properties, it became CBS’s most-watched telecast ever, according to a press release from CBS Sports.
The viewership for this epic showdown at Allegiant Stadium in Las Vegas saw a remarkable 7% increase compared to last year’s Super Bowl coverage, which drew 115.1 million viewers, as reported by The Hollywood Reporter.
At its peak, more than 200 million viewers were glued to their screens, witnessing the spectacle of the 2024 Super Bowl across various networks. This marked a 10% increase from the previous year’s Super Bowl, where the Chiefs triumphed over the Philadelphia Eagles with a score of 38-35 during Super Bowl LVII.
CBS says the Super Bowl LVIII matchup between the 49ers and Chiefs was the most-watched telecast in history, averaging 123.4 million viewers across all platforms. pic.twitter.com/DliwzKygqT
— Adam Schefter (@AdamSchefter) February 13, 2024
CBS also achieved a monumental milestone by securing the largest audience ever for a single network, with 120 million viewers, as stated in the CBS Sports release.
To put the Super Bowl audience into perspective, the viewership on Sunday came close to the estimated 125 million to 150 million viewers who tuned in to watch the Apollo 11 moon landing in 1969 on CBS, ABC, and NBC. However, these figures are not officially confirmed, as noted by THR.
The Super Bowl ratings follow the NFL’s trend of achieving record-breaking ratings in both the regular season and playoffs since 2015, as highlighted by Deadline.
In January, the NFL, Fox, and CBS celebrated as the two conference championship games garnered massive ratings, each attracting over 50 million viewers. This marked the first time in the last ten years that such high ratings were achieved, as previously reported.
The AFC Championship Game on CBS, featuring the Chiefs’ 17-10 victory over the Baltimore Ravens, drew in a staggering 55.4 million viewers, according to The Hollywood Reporter. CBS achieved its highest-ever numbers for an AFC title game.
The NFC Championship on Fox surpassed even those impressive numbers, with 56 million viewers witnessing the 49ers’ remarkable come-from-behind 34-31 victory against the Detroit Lions. Fox achieved its largest audience for an NFC title game since the New York Giants’ 20-17 overtime win against San Francisco in 2012.
Related: Kansas City Chiefs Become Back-To-Back Champs With Overtime Win In Super Bowl LVIII
How have the halftime show and commercials played a significant role in drawing in viewers for the Super Bowl?
Ut these staggering numbers into perspective, the 123.4 million viewership for Super Bowl LVIII surpasses the previous record holder, which was Super Bowl LII in 2018, where the Philadelphia Eagles faced off against the New England Patriots. That game drew an audience of 103.4 million viewers.
The extraordinary viewership for Super Bowl LVIII can be attributed to several factors. Firstly, the matchup between the Chiefs and the 49ers was highly anticipated and featured two talented teams with passionate fan bases. The Chiefs were seeking to defend their Super Bowl title, while the 49ers were determined to secure their first championship since 1994. The stakes were high, and fans of both teams were eager to see who would come out on top.
In addition to the excitement surrounding the teams, the halftime show and commercials also played a significant role in drawing in viewers. The Super Bowl halftime show, which featured performances by top artists, has become a spectacle in itself and attracts a massive audience. This year, artists like Taylor Swift and Bruno Mars took the stage and delivered unforgettable performances. The commercials during the game are also highly anticipated and often generate as much buzz as the game itself.
The growing popularity of streaming services and digital platforms also contributed to the record-breaking viewership. With the availability of watching the game on platforms like Paramount+, Univision, and NFL digital properties, viewers had more options to tune in and enjoy the game from the comfort of their homes or on the go.
The Super Bowl is not merely a football game; it has become a cultural event that brings people together, even if they are not avid sports fans. It is a moment for friends and families to gather, enjoy good food, and experience the excitement and camaraderie that comes with watching the biggest sporting event of the year.
The remarkable viewership numbers for Super Bowl LVIII highlight the enduring appeal of the game and the power it has to captivate millions of people around the world. As technology continues to advance and the way we consume media evolves, it will be fascinating to see how the viewership for future Super Bowl games continues to grow.
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