Apple aids in bringing Lionel Messi to the US.
Apple’s Role in Acquiring Lionel Messi: A Game-Changing Move
Apple has made waves in the world of soccer by playing a critical role in helping a United States soccer team secure the services of one of the greatest players of all time. But their involvement goes beyond just signing him up.
Lionel Messi, the soccer superstar, recently announced his move to Inter Miami, marking a significant milestone in his career. What makes this deal even more intriguing is the unique arrangement that Apple has offered Messi.
As part of the agreement, Messi will not only receive a share of Apple’s revenue generated by the MLS Season Pass, the league’s streaming service operated by Apple, but he will also have his own documentary series exclusively aired on Apple TV. This four-part series will delve into Messi’s illustrious World Cup career, with a special focus on his triumphant 2022 Qatar win.
But Apple’s involvement doesn’t stop there. Messi will also receive a portion of any profit increases that Adidas, his sponsor, may experience as a result of his move to the MLS.
These enticing offers from Apple and Adidas undoubtedly played a significant role in convincing Messi to make the switch. After spending the last two years with Paris Saint-Germain, where he clinched two Ligue 1 titles, Messi had been considering various offers, including a tempting deal from Saudi Arabia’s Al Hilal and a potential return to his beloved boyhood club, Barcelona.
Apple’s commitment to soccer is evident through their 10-year, $2.5 billion agreement with the MLS, granting them exclusive streaming rights for the league’s games. This move has intensified the competition among major streaming services, with YouTube securing the exclusive rights to stream NFL Sunday Ticket for a staggering $2 billion.
With Messi’s debut for Inter Miami set to air on Apple TV tonight, soccer fans around the world are eagerly anticipating this game-changing collaboration between Apple and one of the sport’s greatest icons.
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