“I wouldn’t say this is proof she’s formally running again, but it’s clearly a signal of interest,” Ashleigh Ewald, who served as a Gen Z content creator for Harris’s 2024 Georgia office, told the Washington Examiner. “Vice presidents who are done don’t usually rebuild digital infrastructure or re-activate former campaign teams. This feels more like keeping the door open than closing it.”

On Wednesday night, teasers hinted at the return of her social media presence, which officially relaunched Thursday on X and TikTok under the new brand “Headquarters.” This rebrand, created with the progressive nonprofit organization People For the American Way, is described as both a “youth mobilization organization” and a “next-generation campaigning” initiative.

The “headquarters_67” account already has five million followers on TikTok and 1.1 million on X. It’s unclear if the 67 is a reference to the viral internet meme that has been driving parents and teachers crazy for the best part of the past two years. The bio on the X account simply said “Elon [Musk] wouldn’t give us @headquarters.”

Introducing itself as a “Gen-Z led progressive content hub,” the account features a stylized banner with an inverted bald eagle, an American flag backdrop, and a light green “Headquarters” logo subtitled “A News Co.”

Ewald noted that the rebrand itself is what stands out most.

“Shifting from KamalaHQ to a broader ‘Headquarters’ suggests she’s thinking beyond a single campaign,” she added. “More about staying engaged, especially with Gen Z. Harris has long understood that younger voters aren’t just a future constituency, they’re an expanding one, and that engagement has to be a two-way conversation, not just messaging at them. At a moment when Democrats are still trying to catch up to Republicans online, this also reads as a practical move. Even if a 2028 run is still down the line, maintaining visibility, relationships, and digital momentum makes sense. It’s a sign she’s still very much in the political arena, not stepping away from it.”

Harris’ social media rebrand aligns with broader Democratic hopes to engage young voters ahead of November’s midterm elections. While young voters generally favor Democrats, President Donald Trump made notable gains with this group in the 2024 election, winning 43% of voters aged 18-24, up from 31% in 2020.

“Headquarters” aims to mobilize young people who are pro-fairness and pro-democracy against right-wing extremism. Harris, who ran an unsuccessful last-minute campaign against Trump in 2024, now serves as the organization’s chair emerita.

“It’s where you can go online to get basically the latest of what’s going on and also to meet and revisit with some of our great, courageous leaders,” Harris said in a short launch video. “So stay engaged, and I’ll see you out there.”

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Headquarters already seems to mirror elements of California Gov. Gavin Newsom’s popular X account, Governor Newsom Press Office, which blends rapid-fire political messaging with news-style content and often targets and mocks Trump and his administration. One of its first posts features a video of Trump at the National Prayer Breakfast, where he discusses whether he will make it to heaven.

“I really think I probably should make it,” Trump said.

The Headquarters post added a snarky, “Mentioned 38,000 times in the Epstein files, btw.”

Like Newsom, Harris is reportedly considering a 2028 White House run. A new Harvard-Harris poll released this week shows her leading the Democratic contenders, while Vice President JD Vance holds a commanding lead among Republicans. With her new social media operation and a national book tour underway, Harris appears to be strongly hinting at a possible return to the White House stage.

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Shroff Kaivan, a political commentator and 2025 Democratic National Committee delegate who supported Harris, said the buzz around the rebranded social media sites shows America’s interest remains strong.

“Whether she runs or not, it’s clear her most committed supporters are ready to suit up and campaign for her as hard as possible were she to run again,” Kaivan told the Washington Examiner. “The response to the teaser announcement showed Harris still garners huge excitement from a segment of the base.”

Longtime California political expert Garry South suggested Harris should sit out the 2028 race to avoid the risk of serious embarrassment if she ran again.

“Don’t know what she’s thinking,” he told the Washington Examiner. “It is hard for any politician who’s run for president not to see a potential president staring back at them in the mirror. In Harris’ case, if she is thinking of running again, perhaps she would be wise to listen to the people of her own home state, those who know her best, who are clearly telling her a very emphatic no, even her fellow Democrats.”