FTC Threatens to Go After Businesses Overhyping AI Claims

The Federal Trade Commission issued a warning on Monday, telling businesses to “keep [their] AI claims in check.”

Michael Atleson, an attorney for the FTC Division of Advertising Practices, wrote in a blog post that it’s no wonder Americans can “be primed” to accept marketers’ pitches regarding new tools and devices that “supposedly reflect the abilities and benefits of artificial intelligence” following years of science fiction and fantasy.

He said that while the term “artificial intelligence” is ambiguous, it is also a hot marketing term – something that advertisers “won’t be able to stop themselves from overusing and abusing.”

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