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Estee Lauder expects low annual profit due to sluggish recovery in Asian travel retail.

Estee ​Lauder Forecasts⁤ Slower Rebound in Sales and Profit

By⁢ Granth Vanaik and⁤ Ananya Mariam Rajesh

(Reuters)‍ -⁣ Estee Lauder has announced its annual sales and ‌profit forecast, which⁣ fell below expectations. This indicates a slower-than-anticipated recovery in its​ travel retail business, particularly in Asia, and⁣ a ⁤decline in ⁣demand in the United States. As a result, the company’s shares have dropped by 3%.

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Major global companies‌ have taken a cautious stance on their China recovery, as the world’s second-largest economy⁢ struggles to revive‍ demand and battles rising youth unemployment rates ​and a high cost of living.

Analysts note that the drop in consumer demand in China and a slow recovery in Asia travel retail – sales made at airports or travel destinations like Korea and ⁤China’s Hainan – could⁢ impact luxury companies like Estee, which makes about 30% of its ​annual revenue from the Asia Pacific region.

“Pressure ​in Hainan intensified over the course‍ of the fourth ⁢quarter,” said CEO Fabrizio Freda, ​adding that retail sales trends deteriorated and turned “steeply negative” ⁤in​ May and June.

However, Freda said Estee was on track to recovering growth in Asia travel retail and North ⁢America, going‍ forward.

The company’s Americas ‌region reported flat net sales, while Asia Pacific ‌reported a 29% increase in‌ the quarter.

European rival LVMH ⁣ last month also flagged cooling demand in the U.S., while French cosmetics maker L’Oreal said the Chinese market was not picking‍ up at the⁤ speed everyone had hoped for.

Estee’s dour forecast led analysts to raise questions about‌ the continuing uncertainty in Hainan and Mainland China.

“De-stocking and inventory levels in ⁤Asian Travel Retail… likely to remain the biggest headwind to growth over the next few quarters,” said Bernstein analyst Callum Elliott.

Estee expects full-year sales to rise between 5% and 7%, compared with an estimated 8.8% increase, ‍according‍ to Refinitiv data.​

It sees ‌annual adjusted profit to be between ⁢$3.50 and $3.75 per share, ⁤compared with an expectation of $4.83.

⁢ (Reporting by Granth Vanaik and Ananya Mariam Rajesh in Bengaluru; Editing by Pooja Desai)

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