Emmy ratings plummet, record worst performance
The Emmy Awards Suffer Record-Low Ratings
The Emmy ratings took a nosedive for the second year in a row, delivering its worst performance ever. Only 4.46 million viewers tuned in for Monday night’s show, making it a major disappointment.
Broadcast on Fox, the 75th Primetime Emmy Awards show continued its decline in viewership. The decision to postpone the event from its usual September slot due to the writers’ and actors’ strikes in Hollywood at the time didn’t help. According to the Hollywood Reporter, the show failed to attract a significant audience.
The telecast brought in a mere 4.46 million viewers, which was even lower than the previous record set in 2022 when the awards show managed to gather 5.9 million viewers. The decline was also evident in the coveted age demographic of 18-49, with a .87 rating compared to the 1.09 it received in 2022, as reported by THR.
Emmy Awards get record low ratings with an audience of 4.3 million people https://t.co/6SCr4jVdbw
— The Associated Press (@AP) January 16, 2024
Several factors contributed to the disappointing viewership. Apart from the months-long delay caused by the show’s rescheduling, it had to compete with a busy broadcast night. The Emmy Awards clashed with the NFC Wild Card playoffs game between the Philadelphia Eagles and Tampa Bay Buccaneers, which attracted a massive audience on ABC and ESPN. Additionally, it coincided with the Iowa caucuses and the coverage of those results across cable news channels, as noted by THR.
To put the 4.46 million viewership into perspective, the blowout game between the Buccaneers and the Eagles garnered a staggering 28 million viewers. Furthermore, an additional 4.7 million people tuned in to Fox News, MSNBC, and CNN during the same broadcast time as the awards show to catch the political news coverage, according to The New York Times.
Similar drops in ratings have been observed in other awards shows since the pandemic began, but some have managed to bounce back. The Golden Globes, for instance, experienced a surge in ratings for the first time since 2020. The most recent awards show saw a 50 percent increase in viewership compared to the previous year’s dismal ratings.
The 2024 Golden Globes, which aired on CBS and benefited from an NFL lead-in, averaged 9.4 million viewers. This marked a significant improvement from the 6.25 million viewers who watched the show on NBC last year, which was the second-smallest audience in the network’s 28-year history of broadcasting the awards show, according to the Hollywood Reporter.
Despite the disappointing turnout, the 2024 Emmys are already scheduled to take place later this year. ABC will broadcast the event in September, as reported by the Times.
Did the ongoing COVID-19 pandemic play a role in the decreased viewership of the Emmy Awards this year
G ratings of the Emmy Awards. Firstly, the decision to postpone the event due to the ongoing strikes in Hollywood undoubtedly impacted its viewership. The anticipation and momentum that typically build up towards the awards show were disrupted, leading to a lack of enthusiasm among audiences.
Furthermore, the growing popularity of streaming services and the fragmentation of the television landscape may have played a role in the decline of Emmy ratings. With an increasing number of platforms and shows to choose from, viewers may have been less inclined to tune in to a traditional awards show, especially if their favorite shows or actors were not nominated.
Additionally, the ongoing COVID-19 pandemic may have also affected the viewership of the Emmy Awards. With the restrictions and uncertainties brought about by the pandemic, people’s priorities and interests may have shifted, resulting in a decreased viewership for the awards show.
It is worth noting that the decline in ratings is not unique to the Emmy Awards. Many award shows have experienced declining viewership in recent years. The shift in viewing habits and the availability of alternative entertainment options have led to a decrease in the overall appeal of awards shows.
Despite the record-low ratings, it is important to remember that the Emmy Awards still hold significance within the television industry. The recognition and accolades granted to deserving individuals and shows continue to shape the future of television and contribute to the artistic and cultural landscape.
The organizers of the Emmy Awards need to adapt to the changing times and find innovative ways to engage and attract viewers. This could include incorporating interactive elements, showcasing behind-the-scenes content, or featuring exclusive interviews and performances. By embracing new strategies, the Emmy Awards can regain its appeal and captivate audiences once again.
In conclusion, the Emmy Awards experienced a significant decline in viewership this year, marking its worst performance ever. The combination of factors such as the postponement of the event, the rise of streaming services, and the ongoing pandemic may have contributed to this decline. However, it is crucial for the organizers to adapt and evolve in order to maintain the relevance and significance of the awards show in the ever-changing television landscape.
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